Data as of:
brimindinvest.com / compare / sony-vs-msftLIVE
SONY
Sony Group Corporation · Technology
$23.46
-0.13% this month
VERSUS
COMPARE
MSFT
Microsoft Corporation · Enterprise Tech
$493.78
+1.96% this month
Comparison scoreboard
MSFT LEADS 3/5
AI Scorei
SONY 51.7
MSFT 60.2
1Y Returni
SONY -21.98%
MSFT -2.89%
Fwd P/Ei
SONY N/A
MSFT 21.78
Target Up.i
SONY +27.88%
MSFT +10.89%
Op. Margini
SONY 16.72%
MSFT 45.11%
Metrics last refreshed: 9/19/2026
Quick take

SONY vs MSFT Stock Comparison: AI Score, Valuation, Performance and Upside

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Sony and Microsoft both compete in gaming through PlayStation and Xbox respectively, but Sony is a more focused entertainment and technology conglomerate spanning gaming, music, film, and image sensor semiconductors, while Microsoft is a much larger, diversified enterprise technology giant for which gaming is one segment alongside dominant cloud computing, productivity software, and AI businesses.

Sony offers diversified exposure across gaming, entertainment, and specialized semiconductor technology, while Microsoft offers dominant enterprise cloud computing and AI exposure with gaming as a smaller complementary segment. Consider whether you prefer Sony's entertainment-and-hardware focus or Microsoft's enterprise cloud and AI dominance.

Live analysis · updated 9/19/2026

MSFT holds the edge across 3 of 5 key metrics in this comparison. MSFT has delivered stronger 1-year price return (-2.89% vs -21.98% for SONY). MSFT leads on both revenue growth (17.70%) and operating margin (45.11%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for SONY (+27.88%) than for MSFT (+10.89%).

Want a full valuation workup? 46-section report — AI Score, Monte Carlo forecast, bull/bear case, DCF, and more.
Normalized 1Y performance
SONY
MSFT
Recent returns
SONY
MSFT
Analyst price targets & sentiment

Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.

SONY · 4 analysts
Price target range
analyst low$23.00
analyst high$34.00
analyst mean$30.00
current price$23.46
+27.9% upside to analyst mean
MSFT · 54 analysts
STRONG BUYHOLDSTRONG SELL
Strong Buy (1.3/5.0)
52 Buy / 3 Hold / 0 Sell
Price target range
analyst low$400.00
analyst high$870.00
analyst mean$569.45
current price$493.78
+10.9% upside to analyst mean
Who should consider this stock?
SONY may suit investors who:
  • Want diversified exposure across gaming, music, film entertainment, and image sensor semiconductor technology
  • Value Sony's leading PlayStation gaming platform position with its large, loyal user base
  • Believe Sony's dominant image sensor semiconductor business provides a differentiated technology growth avenue
  • Prefer a more focused entertainment and hardware conglomerate over a broad enterprise technology giant
MSFT may suit investors who:
  • Want dominant exposure to enterprise cloud computing (Azure) and AI product adoption through Copilot
  • Value Microsoft's massive, diversified revenue scale across cloud, software, and gaming
  • Believe Microsoft's OpenAI partnership and AI integration will continue driving growth across its software portfolio
  • Prefer broad enterprise technology exposure with gaming as a smaller complementary segment
Performance & AI score
Performance & AI score
MetricSONYMSFT
AI scorei51.760.2
AI ranki#443#171
Latest closei$23.46$493.78
1M returni-0.13%+1.96%
6M returni+16.02%+26.93%
1Y returni-21.98%-2.89%
$10,000 invested — hypothetical growth (dividends reinvested)

How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?

$10,000 invested — hypothetical growth (dividends reinvested)
PeriodSONYMSFT
1Y ago$7.8K (-22.0%)
started 2025-09-18
$9.71K (-2.9%)
started 2025-09-18
5Y ago$11.36K (+13.6%)
started 2021-09-20
$17.87K (+78.7%)
started 2021-09-20
10Y ago$41.14K (+311.4%)
started 2016-09-19
$108.49K (+984.9%)
started 2016-09-19

Hypothetical — past performance does not guarantee future results.

Valuation & upside potential
Valuation & upside potential
MetricSONYMSFT
Market capi$137.13B$3.81T
Trailing P/Ei19.7128.58
Forward P/EiN/A21.78
Price/Salesi0.0111.87
EV/Revenuei0.0211.65
Analyst targeti$30.00$569.45
Target upsidei+27.88%+10.89%
Growth, profitability & risk
Growth, profitability & risk
MetricSONYMSFT
Revenue growthi8.20%17.70%
Earnings growthi47.60%31.70%
EPS growthi+47.60%+31.70%
FCF margini+26.40%+4.99%
Operating margini16.72%45.11%
Profit margini-1.75%40.30%
ROIC proxyi13.16%34.04%
Return on equityi13.16%34.04%
Dividend yieldi0.68%0.71%
Payout ratioi13.10%19.83%
Dividend growth streakiNo increase yetNo increase yet
Betai0.761.10
Debt/equityi21.3229.12
Current ratioi1.251.23
Quick ratioi0.821.10
Correlation

Over the past year, SONY and MSFT have moved weakly in the same direction (correlation of 0.16), based on daily returns.

1Y
0.16
-1.0+1.0
5Y
0.36
-1.0+1.0
10Y
0.43
-1.0+1.0
Drawdown & downside risk

Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.

1Y risk snapshot
SONY max drawdowni36.15%
MSFT max drawdowni34.91%
SONY max wkly dropi7.90%
MSFT max wkly dropi14.43%
5Y risk snapshot
SONY max drawdowni50.56%
MSFT max drawdowni37.15%
SONY max wkly dropi16.35%
MSFT max wkly dropi14.43%
10Y risk snapshot
SONY max drawdowni50.56%
MSFT max drawdowni37.15%
SONY max wkly dropi17.13%
MSFT max wkly dropi16.36%
Performance metrics by period
Performance metrics by period
PeriodMetricSONYMSFT
1YGrowthi-21.98%-2.89%
CAGRi-22.00%-2.89%
Volatilityi29.88%32.52%
Sharpe ratioi-0.84-0.07
Sortino ratioi-1.19-0.10
Max drawdowni36.15%34.91%
Current drawdowni22.47%8.91%
Avg drawdowni21.02%17.02%
Ulcer Indexi23.53%19.77%
Max daily dropi5.33%9.99%
Max wkly dropi7.90%14.43%
5YGrowthi+10.77%+73.11%
CAGRi+2.07%+11.61%
Volatilityi29.29%28.20%
Sharpe ratioi0.060.37
Sortino ratioi0.090.55
Max drawdowni50.56%37.15%
Current drawdowni22.47%8.91%
Avg drawdowni23.25%12.18%
Ulcer Indexi26.43%15.68%
Max daily dropi7.17%9.99%
Max wkly dropi16.35%14.43%
10YGrowthi+288.73%+867.22%
CAGRi+14.55%+25.48%
Volatilityi28.81%27.74%
Sharpe ratioi0.460.80
Sortino ratioi0.681.18
Max drawdowni50.56%37.15%
Current drawdowni22.47%8.91%
Avg drawdowni15.58%7.63%
Ulcer Indexi20.11%11.63%
Max daily dropi9.33%14.74%
Max wkly dropi17.13%16.36%
AI Prediction Signali
Members only
Next 5 trading days
SONY
+2.8%BUY
MSFT
+1.1%HOLD
Next 30 trading days
SONY
+6.4%BUY
MSFT
+3.2%HOLD

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Business comparison
Business comparison
CategorySONYMSFT
CompanySony Group CorporationMicrosoft Corporation
SectorTechnologyTechnology
IndustryConsumer ElectronicsSoftware - Infrastructure
Core businessA diversified global technology and entertainment conglomerate operating the PlayStation gaming platform, music and film entertainment businesses, and an image sensor semiconductor business, alongside electronics products.A global technology company providing cloud computing (Azure), productivity software (Microsoft 365), AI products (Copilot), and gaming through its Xbox platform and Activision Blizzard game studios.
Investor focusPlayStation console and software sales, image sensor semiconductor demand from smartphone makers, and music and film entertainment segment performance.Azure cloud revenue growth, AI product (Copilot) adoption and monetization, and Xbox gaming segment performance following its Activision Blizzard acquisition.
SONY strengths
  • Leading position in gaming consoles through the PlayStation platform, with a large, loyal global user base
  • Dominant position in image sensor semiconductors used widely in smartphone cameras, a differentiated technology business
  • Diversified entertainment portfolio spanning music, film, and gaming provides multiple content monetization avenues
MSFT strengths
  • Dominant position in enterprise cloud computing (Azure) and productivity software provides massive, diversified revenue scale
  • Leading AI product integration across its software portfolio through Copilot and its OpenAI partnership
  • Xbox gaming business, expanded through the Activision Blizzard acquisition, provides content and platform diversification
Risks to watch — SONY
  • Gaming console cycles create periodic revenue volatility tied to hardware generation launches and competition
  • Image sensor business is exposed to smartphone market demand cycles and customer concentration
  • Smaller scale and narrower enterprise technology exposure than Microsoft's broader software and cloud business
Risks to watch — MSFT
  • Premium valuation reflects high expectations for continued AI and cloud computing growth
  • Massive scale across many business lines increases operational and regulatory complexity
  • Gaming segment remains a smaller part of Microsoft's overall business compared to its core cloud and software franchises
Frequently asked questions
SONY offers diversified exposure across gaming, entertainment, and specialized semiconductor technology. MSFT offers dominant enterprise cloud computing and AI exposure with gaming as a smaller segment. The better choice depends on whether you prefer Sony's entertainment-and-hardware focus or Microsoft's enterprise cloud and AI dominance.
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