AMPL vs PENDO Stock Comparison: AI Score, Valuation, Performance and Upside
AMPL (Amplitude) is the leading publicly traded product analytics company helping digital product teams understand user behavior, while Pendo is a private company combining analytics with in-app user guidance. For public market product analytics investment, Amplitude is the primary traded option in this category.
AMPL vs PENDO highlights the product analytics software comparison with Amplitude as the publicly traded pure-play behavioral analytics leader and Pendo as the private combined analytics-plus-guidance platform.
AMPL and PENDO are closely matched — they split the tracked metrics evenly.
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
- Want product analytics software exposure through the publicly traded leader in event-based behavioral analytics for product teams
- Value Amplitude's deep analytics capabilities and ecosystem integrations as mission-critical infrastructure for data-driven product organizations
- See digital product analytics as a secular growth market as more software companies prioritize data-driven product decisions
- Pendo is a private company and not available for public market investment
- For product analytics, consider Amplitude (AMPL) as the publicly traded alternative in this market
- For broader digital experience analytics, consider Contentsquare (which acquired Heap, a competing analytics platform)
| Metric | AMPL | PENDO |
|---|---|---|
| AI scorei | 24.0 | N/A |
| AI ranki | #3256 | N/A |
| Latest closei | $15.83 | N/A |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | AMPL | PENDO |
|---|---|---|
| 1Y ago | $15.67K (+56.7%) started 2025-10-15 | N/A |
| 5Y ago | $2.83K (-71.7%) started 2021-10-15 | N/A |
| 10Y ago | $2.89K (-71.1%) started 2021-09-28 | N/A |
Hypothetical — past performance does not guarantee future results.
| Metric | AMPL | PENDO |
|---|---|---|
| Market capi | $2.08B | N/A |
| Trailing P/Ei | N/A | N/A |
| Forward P/Ei | 90.67 | N/A |
| Price/Salesi | N/A | N/A |
| EV/Revenuei | 4.88 | N/A |
| Analyst targeti | $14.55 | N/A |
| Target upsidei | -7.18% | N/A |
| Metric | AMPL | PENDO |
|---|---|---|
| Revenue growthi | 21.20% | N/A |
| Earnings growthi | N/A | N/A |
| EPS growthi | N/A | N/A |
| FCF margini | +19.02% | N/A |
| Operating margini | -32.77% | N/A |
| Profit margini | -26.59% | N/A |
| ROIC proxyi | -47.89% | N/A |
| Return on equityi | -47.89% | N/A |
| Dividend yieldi | 0.00% | N/A |
| Payout ratioi | N/A | N/A |
| Dividend growth streaki | N/A | N/A |
| Betai | 1.50 | N/A |
| Debt/equityi | 7.13 | N/A |
| Current ratioi | 1.05 | N/A |
| Quick ratioi | 0.85 | N/A |
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | AMPL | PENDO |
|---|---|---|---|
| 1Y | Growthi | +56.73% | N/A |
| CAGRi | +56.78% | N/A | |
| Volatilityi | 64.66% | N/A | |
| Sharpe ratioi | 0.95 | N/A | |
| Sortino ratioi | 1.43 | N/A | |
| Max drawdowni | 53.02% | N/A | |
| Current drawdowni | 0.00% | N/A | |
| Avg drawdowni | 21.74% | N/A | |
| Ulcer Indexi | 28.09% | N/A | |
| Max daily dropi | 21.41% | N/A | |
| Max wkly dropi | 22.26% | N/A | |
| 5Y | Growthi | -71.74% | N/A |
| CAGRi | -22.34% | N/A | |
| Volatilityi | 65.04% | N/A | |
| Sharpe ratioi | -0.10 | N/A | |
| Sortino ratioi | -0.13 | N/A | |
| Max drawdowni | 93.38% | N/A | |
| Current drawdowni | 81.33% | N/A | |
| Avg drawdowni | 82.42% | N/A | |
| Ulcer Indexi | 83.84% | N/A | |
| Max daily dropi | 58.90% | N/A | |
| Max wkly dropi | 60.15% | N/A | |
| 10Y | Growthi | -71.11% | N/A |
| CAGRi | -21.82% | N/A | |
| Volatilityi | 64.91% | N/A | |
| Sharpe ratioi | -0.09 | N/A | |
| Sortino ratioi | -0.12 | N/A | |
| Max drawdowni | 93.38% | N/A | |
| Current drawdowni | 81.33% | N/A | |
| Avg drawdowni | 81.61% | N/A | |
| Ulcer Indexi | 83.41% | N/A | |
| Max daily dropi | 58.90% | N/A | |
| Max wkly dropi | 60.15% | N/A |
| Category | AMPL | PENDO |
|---|---|---|
| Company | Amplitude, Inc. | Pendo (Private) |
| Sector | Technology | Technology - Product Analytics & In-App Guidance |
| Industry | Software - Application | N/A |
| Core business | Amplitude provides a digital analytics platform that helps product and growth teams understand user behavior in applications and websites — tracking events, analyzing funnels, measuring retention, and enabling data-driven product decisions to improve user engagement and business outcomes. | Pendo provides a combined product analytics and in-app guidance platform — analytics to understand how users interact with software, combined with in-app tooltips, walkthroughs, and announcements that guide users to features and improve adoption, serving SaaS product teams. |
| Investor focus | Investors track Amplitude's annual recurring revenue (ARR) growth, enterprise customer expansion, net revenue retention, and the company's path to profitability as it competes in the competitive product analytics market. | Pendo is a private company and not publicly traded. For public product analytics investment, Amplitude (AMPL) is the primary publicly traded pure-play option in the digital product analytics category. |
- Behavioral analytics depth — Amplitude's event-based architecture enables granular analysis of user journeys, retention curves, and cohort behavior that informs product decisions
- Strong developer and product manager adoption as an analytics standard — many product teams are built around Amplitude workflows
- Integration with CDPs (Segment, mParticle) and data warehouses provides a connected analytics ecosystem for data-driven companies
- In-app guidance (tooltips, walkthroughs, feature announcements) alongside analytics creates a unique closed-loop platform for improving product adoption
- Strong SaaS company focus — Pendo serves B2B SaaS product teams wanting to both understand and improve user adoption within their software
- AI features for sentiment analysis and product intelligence expand the platform beyond pure behavioral analytics
- Product analytics market has become more competitive with Mixpanel, Heap (acquired by Contentsquare), and large platform analytics from Google, Amplitude faces pressure
- ARR growth has slowed from early hyper-growth as the category matures and competition intensifies
- Profitability timeline requires Amplitude to demonstrate operating leverage on its existing revenue base while maintaining growth investment
- Pendo is not publicly traded — investors seeking product analytics software exposure should consider publicly traded alternatives
- Combined analytics-plus-guidance approach competes differently than pure analytics players (Amplitude, Mixpanel)
- Private company financials are not disclosed, limiting public market investment comparison
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