brimindinvest.com / compare / z-vs-rdfnLIVE
Z
Zillow Group, Inc. · Communication Services
$32.16
+0.41% this month
VERSUS
COMPARE
RDFN
Redfin Corporation · Communication Services
N/A
N/A this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
Z
0
RDFN
0
MIXED SETUP
Comparison scoreboard
MIXED SETUP
AI Score
Z 26.8
RDFN N/A
1Y Return
Z -59.22%
RDFN N/A
Fwd P/E
Z 10.65
RDFN N/A
Target Up.
Z +81.50%
RDFN N/A
Op. Margin
Z N/A
RDFN N/A
Metrics last refreshed: 7/14/2026
Quick take

Z vs RDFN: Zillow vs Redfin Stock Comparison: AI Score, Valuation, Performance and Upside

Zillow is a digital real estate marketplace monetizing audience through Premier Agent advertising, while Redfin is an employed-agent brokerage competing on lower fees and technology tools. Zillow has the larger audience and platform economics; Redfin has the more differentiated lower-fee agent model but higher operating leverage and cash burn challenges.

Z vs RDFN is marketplace audience monetization versus employed-agent brokerage disruption — Zillow wins when housing volumes recover and agent spending increases; Redfin wins if its lower-fee model captures market share as the NAR settlement reshapes real estate agent commission norms.

Live analysis · updated 7/14/2026

Z and RDFN are closely matched — they split the tracked metrics evenly.

Normalized 1Y performance
Z
RDFN
Not enough data to chart yet.
Recent returns
Z
RDFN
Analyst price targets & sentiment
Z · 6 analysts
STRONG BUYHOLDSTRONG SELL
Hold (2.6/5.0)
Price target range
analyst low$37.00
analyst high$76.00
analyst mean$58.33
current price$32.16
+81.5% upside to analyst mean
RDFN
Price target data unavailable
N/A
Who should consider this stock?
Z may suit investors who:
  • want real estate marketplace exposure with dominant consumer audience and platform economics
  • believe housing market volume recovery will drive Premier Agent advertising spending recovery
  • value Zillow's rental platform expansion as a large new revenue stream beyond for-sale homes
  • prefer marketplace economics over employed-agent fixed cost operating leverage risks
RDFN may suit investors who:
  • believe Redfin's lower-fee employed agent model is the right answer to real estate commission disruption
  • think NAR commission settlement reshaping will accelerate Redfin's market share capture
  • want higher-risk, higher-reward digital real estate disruption at a lower absolute valuation
  • are comfortable with cash burn during the housing market recovery period
Performance & AI score
MetricZRDFN
AI score26.8N/A
AI rank#2550N/A
Latest close$32.16N/A
1M return+0.41%N/A
6M return-52.82%N/A
1Y return-59.22%N/A
$10,000 invested — hypothetical growth (dividends reinvested)

How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?

PeriodZRDFN
1Y ago$4.08K (-59.2%)
started 2025-07-14
N/A
5Y ago$3.04K (-69.6%)
started 2021-07-14
N/A
10Y ago$8.68K (-13.2%)
started 2016-07-14
N/A

Hypothetical — past performance does not guarantee future results.

Valuation & upside potential
MetricZRDFN
Market cap$7.35BN/A
Trailing P/E128.56N/A
Forward P/E10.65N/A
Price/Sales2.731.37
EV/Revenue2.60N/A
Analyst target$58.33N/A
Target upside+81.50%N/A
Growth, profitability & risk
MetricZRDFN
Revenue growth18.40%N/A
Earnings growth533.30%N/A
EPS growth+533.30%N/A
FCF margin+10.60%N/A
Operating marginN/AN/A
Profit margin2.27%N/A
ROIC proxy1.33%N/A
Return on equity1.33%N/A
Dividend yield0.00%N/A
Beta1.950.94
Debt/equity9.73N/A
Current ratio2.29N/A
Quick ratio1.68N/A
Drawdown & downside risk

Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.

1Y risk snapshot
Z max drawdown67.44%
RDFN max drawdownN/A
Z max wkly drop20.96%
RDFN max wkly dropN/A
5Y risk snapshot
Z max drawdown75.85%
RDFN max drawdownN/A
Z max wkly drop36.26%
RDFN max wkly dropN/A
10Y risk snapshot
Z max drawdown86.51%
RDFN max drawdownN/A
Z max wkly drop39.72%
RDFN max wkly dropN/A
Performance metrics by period
PeriodMetricZRDFN
1YGrowth-59.22%N/A
CAGR-59.25%N/A
Sharpe ratio-1.87N/A
Max drawdown67.44%N/A
Max daily drop16.54%N/A
Max wkly drop20.96%N/A
5YGrowth-69.65%N/A
CAGR-21.22%N/A
Sharpe ratio-0.29N/A
Max drawdown75.85%N/A
Max daily drop24.92%N/A
Max wkly drop36.26%N/A
10YGrowth-13.22%N/A
CAGR-1.41%N/A
Sharpe ratio0.15N/A
Max drawdown86.51%N/A
Max daily drop26.92%N/A
Max wkly drop39.72%N/A
Business comparison
CategoryZRDFN
CompanyZillow Group, Inc.Redfin Corporation
SectorCommunication ServicesCommunication Services
IndustryN/AN/A
Core businessLeading US real estate marketplace connecting buyers, sellers, renters, and agents. Zillow earns revenue through Premier Agent advertising, rentals, and mortgage. Zillow exited iBuying (Zillow Offers) in 2021 and refocused on its marketplace model with enhanced agent services.Technology-powered real estate brokerage that employs its own agents on salary (vs commission-only independent agents) and charges lower listing fees. Redfin also operates Bay Equity mortgage and has expanded into rentals.
Investor focusPremier Agent revenue as housing market volumes recover, rentals platform growth, Zillow Home Loans mortgage attach rate, and touring and ShowingTime+ technology adoption.Agent productivity and efficiency, gross profit per transaction, Bay Equity mortgage integration, and whether Redfin's agent model can achieve profitability.
Z strengths
  • Zillow is the #1 destination for home search in the US with 200M+ monthly unique visitors — a dominant audience that agents must access
  • Rental platform is growing rapidly as Zillow expands beyond for-sale homes into the large rental market
  • Enhanced Markets strategy integrates Zillow's buyer services, agent matching, and mortgage into a connected transaction experience
RDFN strengths
  • Redfin's employed agent model with lower fees (1% listing vs traditional 2.5-3%) appeals to cost-conscious home sellers
  • Technology tools for Redfin agents improve productivity and allow agents to handle more transactions per agent
  • Rentals marketplace expansion diversifies Redfin beyond for-sale transactions
Risks to watch — Z
  • Housing transaction volumes are highly cyclical — high mortgage rates suppressed Zillow's Premier Agent revenue significantly from 2022 through 2024
  • Premier Agent revenue model depends on agent spending, which directly tracks housing market health
  • Competition from Realtor.com, Homes.com (CoStar), and Redfin in digital real estate listings
Risks to watch — RDFN
  • Redfin's employed agent model carries high fixed costs — when transaction volume falls, losses accelerate faster than traditional brokerages
  • NAR commission lawsuit settlement reshapes the traditional commission model — Redfin's lower-fee pitch may become less differentiated
  • Cash burn has been significant through the housing downturn — profitability timeline has extended multiple times
Frequently asked questions
Zillow has stronger platform economics, dominant consumer traffic, and a more resilient business model through housing market cycles. Redfin has a more genuinely disruptive low-fee agent model but higher cash burn and operating leverage risk. Zillow is the safer real estate tech bet; Redfin is a higher-risk disruption play.
AI Prediction SignalNext 5 trading days
Members only
Z
+2.8%BUY
RDFN
+1.1%HOLD

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