HUBS vs KVYO Stock Comparison: AI Score, Valuation, Performance and Upside
HubSpot is a broad-based CRM and inbound marketing platform for SMBs across all industries, while Klaviyo is a specialized e-commerce email and SMS marketing platform with deep Shopify integration. Both serve the marketing automation market but with different customer profiles, use cases, and competitive dynamics — HubSpot competes broadly and Klaviyo dominates its e-commerce niche.
HUBS vs KVYO contrasts a broad SMB CRM and marketing platform with an e-commerce-specialized marketing automation niche leader — breadth and freemium virality versus deep vertical integration and measurable ROI.
HUBS holds the edge across 3 of 5 key metrics in this comparison. KVYO has delivered stronger 1-year price return (-54.05% vs -57.88%), though HUBS has the better forward P/E setup (15.70x vs 18.53x for KVYO). On fundamentals, KVYO is growing revenue faster (26.40%), while HUBS maintains the higher operating margin (4.87%) — a classic growth-versus-profitability split. Analyst consensus implies meaningfully more upside for KVYO (+35.97%) than for HUBS (-7.67%).
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
- Want the broad SMB CRM and marketing platform with strong brand recognition and freemium viral growth
- Value HubSpot's multi-hub ecosystem as increasing customer switching costs as businesses integrate sales, marketing, and service workflows
- See HubSpot's upmarket expansion into mid-market enterprise as a long-duration growth opportunity beyond its SMB core
- Want the specialized e-commerce marketing automation leader benefiting from e-commerce growth and Shopify ecosystem expansion
- Value Klaviyo's measurable ROI for e-commerce customers as a strong retention driver even in challenging budget environments
- See Klaviyo's data advantage from deep e-commerce integrations as enabling superior personalization that generic marketing tools cannot replicate
| Metric | HUBS | KVYO |
|---|---|---|
| AI scorei | 45.1 | 21.8 |
| AI ranki | #781 | #4535 |
| Latest closei | $216.12 | $15.42 |
| 1M returni | -10.56% | -15.27% |
| 6M returni | -17.61% | -17.01% |
| 1Y returni | -57.88% | -54.05% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | HUBS | KVYO |
|---|---|---|
| 1Y ago | $4.21K (-57.9%) started 2025-09-18 | $4.59K (-54.1%) started 2025-09-18 |
| 5Y ago | $3.15K (-68.5%) started 2021-09-20 | $4.71K (-52.9%) started 2023-09-20 |
| 10Y ago | $39.42K (+294.2%) started 2016-09-19 | $4.71K (-52.9%) started 2023-09-20 |
Hypothetical — past performance does not guarantee future results.
| Metric | HUBS | KVYO |
|---|---|---|
| Market capi | $13.34B | $5.87B |
| Trailing P/Ei | 92.44 | 653.33 |
| Forward P/Ei | 15.70 | 18.53 |
| Price/Salesi | 11.26 | N/A |
| EV/Revenuei | 3.45 | 3.71 |
| Analyst targeti | $240.69 | $26.65 |
| Target upsidei | -7.67% | +35.97% |
| Metric | HUBS | KVYO |
|---|---|---|
| Revenue growthi | 19.80% | 26.40% |
| Earnings growthi | 968.10% | N/A |
| EPS growthi | +968.10% | N/A |
| FCF margini | +19.33% | +20.48% |
| Operating margini | 4.87% | -4.04% |
| Profit margini | 4.26% | 0.49% |
| ROIC proxyi | 7.89% | 0.66% |
| Return on equityi | 7.89% | 0.66% |
| Dividend yieldi | N/A | N/A |
| Payout ratioi | 0.00% | 0.00% |
| Dividend growth streaki | N/A | N/A |
| Betai | 1.17 | 0.54 |
| Debt/equityi | 14.30 | 11.78 |
| Current ratioi | 1.38 | 3.13 |
| Quick ratioi | 1.11 | 2.83 |
Over the past year, HUBS and KVYO have moved moderately in the same direction (correlation of 0.67), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | HUBS | KVYO |
|---|---|---|---|
| 1Y | Growthi | -57.88% | -54.05% |
| CAGRi | -57.91% | -54.08% | |
| Volatilityi | 73.64% | 73.74% | |
| Sharpe ratioi | -0.86 | -0.73 | |
| Sortino ratioi | -1.15 | -0.93 | |
| Max drawdowni | 67.44% | 64.20% | |
| Current drawdowni | 58.67% | 57.07% | |
| Avg drawdowni | 43.91% | 40.08% | |
| Ulcer Indexi | 47.66% | 43.09% | |
| Max daily dropi | 19.10% | 32.23% | |
| Max wkly dropi | 27.02% | 38.06% | |
| 5Y | Growthi | -68.51% | -52.93% |
| CAGRi | -20.66% | -22.24% | |
| Volatilityi | 57.63% | 62.95% | |
| Sharpe ratioi | -0.19 | -0.15 | |
| Sortino ratioi | -0.27 | -0.21 | |
| Max drawdowni | 80.02% | 73.86% | |
| Current drawdowni | 74.64% | 68.65% | |
| Avg drawdowni | 44.66% | 34.26% | |
| Ulcer Indexi | 48.61% | 39.71% | |
| Max daily dropi | 19.10% | 32.23% | |
| Max wkly dropi | 27.02% | 38.06% | |
| 10Y | Growthi | +294.24% | -52.93% |
| CAGRi | +14.71% | -22.24% | |
| Volatilityi | 52.15% | 62.95% | |
| Sharpe ratioi | 0.44 | -0.15 | |
| Sortino ratioi | 0.63 | -0.21 | |
| Max drawdowni | 80.02% | 73.86% | |
| Current drawdowni | 74.64% | 68.65% | |
| Avg drawdowni | 26.71% | 34.26% | |
| Ulcer Indexi | 35.42% | 39.71% | |
| Max daily dropi | 19.10% | 32.23% | |
| Max wkly dropi | 28.86% | 38.06% |
| Category | HUBS | KVYO |
|---|---|---|
| Company | HubSpot, Inc. | Klaviyo, Inc. |
| Sector | Technology | Technology |
| Industry | Software - Application | Software - Application |
| Core business | HubSpot provides an inbound marketing, sales, and customer service platform for small and mid-sized businesses, offering connected Hubs (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub) with a freemium model that drives organic growth from the developer and SMB community. | Klaviyo is a B2B SaaS marketing automation platform specialized for e-commerce businesses, providing email and SMS marketing tools that integrate deeply with Shopify, WooCommerce, and other e-commerce platforms to enable data-driven, personalized customer communications. |
| Investor focus | Investors track HubSpot's total customers, average revenue per customer growth, revenue growth rates, and the expansion into larger enterprise accounts that offer higher average contract values versus the SMB core. | Investors track Klaviyo's customer growth among e-commerce brands, average revenue per customer, net revenue retention, and Shopify integration dependency as a growth driver and potential concentration risk. |
- Freemium model creates viral adoption — businesses discover HubSpot through the free CRM and organic growth tools, then upgrade as they grow
- Multi-hub ecosystem locks customers in through deep workflow integrations spanning marketing, sales, and service
- HubSpot Academy and community ecosystem create brand advocates and reduce sales cycle length through inbound lead generation
- Deep e-commerce integration with Shopify (strategic partner) and other platforms provides customer data that enables highly targeted, conversion-oriented email/SMS campaigns
- E-commerce businesses generate significant ROI from personalized email campaigns — abandoned cart recovery, post-purchase flows, and segmented promotions directly drive measurable revenue
- Klaviyo's strong Shopify partnership creates distribution through Shopify's merchant ecosystem, providing viral growth among Shopify store owners
- Competition from Salesforce (for enterprise) and lower-cost tools (Mailchimp, ActiveCampaign) for SMB creates pressure at both ends of the market
- Average revenue per customer growth requires moving upmarket into larger accounts that have longer sales cycles and higher competition
- AI feature development (HubSpot AI) is required to remain competitive as Salesforce Einstein and other AI-powered CRM tools expand capabilities
- Shopify concentration — a significant portion of Klaviyo's customer base are Shopify merchants, creating dependency on the Shopify ecosystem
- E-commerce spending is cyclical — softer consumer spending environments reduce e-commerce merchant marketing budgets
- Competition from Mailchimp, Attentive (SMS), and Salesforce Marketing Cloud serving overlapping e-commerce marketing needs
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