ENR vs Duracell (BRK.B) Battery Comparison: AI Score, Valuation, Performance and Upside
ENR (Energizer Holdings) and Duracell represent the two dominant alkaline battery brands globally — Energizer is a publicly traded company with the Energizer and Rayovac brands and a levered balance sheet from acquisitions, competing against Duracell, owned by Berkshire Hathaway since 2016 and not independently investable. Both face long-term battery category volume headwinds from rechargeable electronics while competing primarily on brand strength and retail shelf positioning.
Energizer vs Duracell is the fundamental consumer battery brand rivalry — publicly traded pure-play battery and auto care company (Energizer's dual-brand portfolio with leverage from acquisitions seeking debt reduction while sustaining market share) versus the #1 battery brand owned by Berkshire Hathaway (Duracell's market-leading alkaline battery franchise with unlimited financial support from Buffett's permanent capital, not independently investable) — a category duopoly navigating rechargeable technology headwinds.
ENR and BRK.B are closely matched — they split the tracked metrics evenly.
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
- Want concentrated exposure to the consumer alkaline battery category — Energizer is essentially a pure-play consumer battery company (plus auto care), giving battery category investors direct exposure not available through Duracell's Berkshire parent
- Believe Energizer's deleveraging trajectory will improve financial flexibility and create shareholder value as debt from Rayovac and auto care acquisitions is reduced, eventually enabling larger capital returns to shareholders
- Value ENR's defensive consumer staples characteristics — battery purchases are relatively non-cyclical; households continue buying batteries through recessions; the category is stable if slowly declining in volume
- Want exposure to Duracell's battery market leadership bundled within Berkshire Hathaway's diversified portfolio — BRK.B provides Duracell exposure alongside GEICO, BNSF, and Berkshire's massive equity investment portfolio
- Value Warren Buffett's capital allocation and Berkshire's permanent-capital business model as providing superior long-term returns versus leveraged consumer product companies like Energizer
- Prefer the diversification of Berkshire's holding company structure (100+ businesses plus equity portfolio) over Energizer's concentrated battery-and-auto-care exposure
| Metric | ENR | BRK.B |
|---|---|---|
| AI scorei | 24.2 | N/A |
| AI ranki | #3238 | N/A |
| Latest closei | $22.00 | N/A |
| 1M returni | +0.14% | N/A |
| 6M returni | +33.57% | N/A |
| 1Y returni | -9.33% | N/A |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | ENR | BRK.B |
|---|---|---|
| 1Y ago | $9.66K (-3.4%) started 2025-09-25 | N/A |
| 5Y ago | $8.71K (-12.9%) started 2021-09-27 | N/A |
| 10Y ago | $9.75K (-2.5%) started 2016-09-26 | N/A |
Hypothetical — past performance does not guarantee future results.
| Metric | ENR | BRK.B |
|---|---|---|
| Market capi | $1.46B | N/A |
| Trailing P/Ei | 17.97 | N/A |
| Forward P/Ei | 6.33 | N/A |
| Price/Salesi | N/A | 2.62 |
| EV/Revenuei | 1.58 | N/A |
| Analyst targeti | $22.33 | N/A |
| Target upsidei | +4.46% | N/A |
| Metric | ENR | BRK.B |
|---|---|---|
| Revenue growthi | 1.20% | N/A |
| Earnings growthi | -72.80% | N/A |
| EPS growthi | -72.80% | N/A |
| FCF margini | +6.51% | N/A |
| Operating margini | 11.99% | N/A |
| Profit margini | 2.73% | N/A |
| ROIC proxyi | 42.18% | N/A |
| Return on equityi | 42.18% | N/A |
| Dividend yieldi | 5.61% | N/A |
| Payout ratioi | 100.84% | 0.00% |
| Dividend growth streaki | No increase yet | N/A |
| Betai | 0.76 | 0.17 |
| Debt/equityi | 1688.48 | N/A |
| Current ratioi | 2.07 | N/A |
| Quick ratioi | 0.90 | N/A |
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | ENR | BRK.B |
|---|---|---|---|
| 1Y | Growthi | -9.33% | N/A |
| CAGRi | -9.34% | N/A | |
| Volatilityi | 45.49% | N/A | |
| Sharpe ratioi | -0.08 | N/A | |
| Sortino ratioi | -0.11 | N/A | |
| Max drawdowni | 35.43% | N/A | |
| Current drawdowni | 9.61% | N/A | |
| Avg drawdowni | 17.76% | N/A | |
| Ulcer Indexi | 19.79% | N/A | |
| Max daily dropi | 18.49% | N/A | |
| Max wkly dropi | 27.09% | N/A | |
| 5Y | Growthi | -31.19% | N/A |
| CAGRi | -7.21% | N/A | |
| Volatilityi | 36.14% | N/A | |
| Sharpe ratioi | -0.15 | N/A | |
| Sortino ratioi | -0.22 | N/A | |
| Max drawdowni | 56.12% | N/A | |
| Current drawdowni | 38.58% | N/A | |
| Avg drawdowni | 24.61% | N/A | |
| Ulcer Indexi | 28.08% | N/A | |
| Max daily dropi | 18.49% | N/A | |
| Max wkly dropi | 27.09% | N/A | |
| 10Y | Growthi | -34.67% | N/A |
| CAGRi | -4.17% | N/A | |
| Volatilityi | 36.81% | N/A | |
| Sharpe ratioi | -0.05 | N/A | |
| Sortino ratioi | -0.08 | N/A | |
| Max drawdowni | 67.46% | N/A | |
| Current drawdowni | 54.45% | N/A | |
| Avg drawdowni | 33.57% | N/A | |
| Ulcer Indexi | 37.50% | N/A | |
| Max daily dropi | 18.49% | N/A | |
| Max wkly dropi | 27.09% | N/A |
| Category | ENR | BRK.B |
|---|---|---|
| Company | Energizer Holdings, Inc. | Berkshire Hathaway Inc. (Owner of Duracell) |
| Sector | Industrials | Diversified - Financial Services, Insurance, Consumer Products |
| Industry | Electrical Equipment & Parts | N/A |
| Core business | Energizer Holdings manufactures and markets batteries, portable lights, and auto care products. Energizer's battery brands include Energizer (AA, AAA, C, D, 9V, coin cell, specialty batteries), Rayovac (value-positioned battery brand strong in Europe and Latin America), and VARTA consumer batteries (licensed brand). Energizer also sells auto care products (Armor All, STP, A/C Pro) acquired from Spectrum Brands in 2019. Energizer manufactures primarily alkaline batteries (dominant chemistry for consumer devices), specialty lithium batteries, and rechargeable NiMH batteries. | Berkshire Hathaway is Warren Buffett's diversified holding company — operating businesses include GEICO (auto insurance), BNSF Railway, Berkshire Hathaway Energy, Dairy Queen, See's Candies, and numerous industrial companies, alongside an equity investment portfolio (Apple, American Express, Coca-Cola, Bank of America). Duracell is one of Berkshire's wholly-owned consumer businesses, acquired from Procter & Gamble in 2016 in exchange for Berkshire's P&G shares (a tax-efficient structure). Duracell is the #1 battery brand in the U.S. by market share and sells globally. As a wholly-owned subsidiary, Duracell's standalone financial performance is not separately reported. |
| Investor focus | Investors track Energizer's organic volume trends (battery market share vs. Duracell and private label), pricing power (ability to pass raw material and shipping cost increases to retailers), auto care segment performance, and the long-term debt reduction trajectory from leverage taken on for the Rayovac and auto care acquisitions. | For BRK.B investors, Duracell is a small component of Berkshire's vast diversified portfolio. Duracell's competitive performance against Energizer is not directly observable from Berkshire's consolidated financials. BRK.B investors focus on insurance underwriting profitability, investment portfolio performance (particularly the Apple holding), and capital allocation by Warren Buffett and the Berkshire management team. |
- Dual battery brand portfolio (Energizer + Rayovac) serves both premium and value segments — Energizer brand targets premium positioning; Rayovac serves price-sensitive consumers; together they address nearly every retail price point in the battery category
- Battery market characteristics favor branded incumbents — batteries are low-involvement purchases; consumers default to familiar brands they trust; shelf positioning at major retailers (Walmart, Target, Costco, Home Depot) is difficult to displace once established
- Auto care portfolio adds diversified consumer products revenue — STP, Armor All, and A/C Pro are well-known auto care brands adding revenue and distribution leverage to Energizer's core battery business
- Duracell's #1 market share in U.S. alkaline batteries — Duracell has maintained premium market share through consistent marketing and product quality reputation; Duracell commands the highest retail shelf presence in the battery category
- Berkshire Hathaway ownership provides unlimited financial support — Berkshire's $140B+ cash position and Buffett's long-term orientation means Duracell is never pressured to sacrifice long-term brand investment for short-term profits
- Global distribution network and retailer relationships — Duracell's decades in consumer products created strong retailer shelf placement agreements and distribution partnerships globally
- Battery category volume is declining as device batteries evolve — wireless earbuds, smart speakers, and modern electronics use rechargeable lithium batteries rather than disposable alkalines; the alkaline battery market's addressable device universe is shrinking for higher-end devices
- Duracell's Berkshire Hathaway ownership provides financial stability that limits Energizer's pricing discipline — Duracell can absorb margin pressure without shareholder concern; Energizer's levered balance sheet limits its ability to engage in prolonged pricing wars
- High leverage from acquisitions limits financial flexibility — Energizer's debt from the Rayovac and auto care acquisitions constrains capital allocation; servicing debt limits share buybacks, dividends, and strategic investment capacity
- Duracell's standalone performance is not publicly reported — Berkshire combines Duracell into its Manufacturing, Service and Retailing segment; investors in BRK.B cannot directly evaluate Duracell's competitive performance vs. Energizer
- Same long-term battery category volume headwinds affect Duracell — the rechargeable device trend reducing alkaline battery demand affects Duracell identically to Energizer; category headwinds are not company-specific
- Private label battery growth at Amazon and retailers — store-brand batteries (Amazon Basics, Costco Kirkland) undercut branded battery prices; private label share has grown, pressuring both Duracell and Energizer
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