Data as of:
brimindinvest.com / compare / clx-vs-kdpLIVE
CLX
CLX ·
$86.40
+2.93% this month
VERSUS
COMPARE
KDP
KDP ·
$34.68
+9.19% this month
Comparison scoreboard
KDP LEADS 5/5
AI Scorei
CLX 25.9
KDP ✓54.0
1Y Returni
CLX -26.89%
KDP ✓+26.62%
Fwd P/Ei
CLX 16.30
KDP ✓13.68
Target Up.i
CLX -0.86%
KDP ✓+4.58%
Op. Margini
CLX 12.88%
KDP ✓12.89%
Metrics last refreshed: 10/25/2026
Quick take

CLX vs KDP Comparison: AI Score, Valuation, Performance and Upside

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Compare Clorox's cleaning and disinfecting brand strength against Keurig Dr Pepper's coffee and soda beverage mix.

Use this Clorox vs Keurig Dr Pepper comparison to evaluate the key differences across valuation, growth, profitability, and risk before making an investment decision.

Live analysis · updated 10/25/2026

KDP holds the edge across 5 of 5 key metrics in this comparison. KDP leads on both 1-year return (+26.62%) and forward P/E quality (13.68x vs 16.30x for CLX), a relatively favorable combination of momentum and valuation. KDP leads on both revenue growth (75.60%) and operating margin (12.89%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for KDP (+4.58%) than for CLX (-0.86%).

Want a full valuation workup? 46-section report — AI Score, Monte Carlo forecast, bull/bear case, DCF, and more.
Normalized 1Y performance
CLX
KDP
Recent returns
CLX
KDP
Analyst price targets & sentiment

Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.

CLX
Price target range
analyst mean$101.65
current price$86.40
-0.9% upside to analyst mean
KDP · 20 analysts
Price target range
analyst low$34.00
analyst high$42.00
analyst mean$36.21
current price$34.68
+4.6% upside to analyst mean
Performance & AI score
Performance & AI score
MetricCLXKDP
AI scorei25.954.0
AI ranki#2426#299
Latest closei$86.40$34.68
1M returni+2.93%+9.19%
3M returni-9.58%+16.85%
6M returni-12.44%+18.69%
1Y returni-26.89%+26.62%
$10,000 invested — hypothetical growth (dividends reinvested)

How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?

$10,000 invested — hypothetical growth (dividends reinvested)
PeriodCLXKDP
1Y ago$7.43K (-25.7%)
started 2025-10-23
$12.59K (+25.9%)
started 2025-10-23
5Y ago$6.84K (-31.6%)
started 2021-10-25
$11.99K (+19.9%)
started 2021-10-25
10Y ago$12.19K (+21.9%)
started 2016-10-24
$292.58K (+2825.8%)
started 2016-10-24

Hypothetical — past performance does not guarantee future results.

Valuation & upside potential
Valuation & upside potential
MetricCLXKDP
Market capi$12.4B$47.11B
Trailing P/Ei21.3234.97
Forward P/Ei16.3013.68
Price/SalesiN/A2.87
EV/Revenuei2.684.37
Analyst targeti$101.65$36.21
Target upsidei-0.86%+4.58%
Growth, profitability & risk
Growth, profitability & risk
MetricCLXKDP
Revenue growthi-2.00%75.60%
Earnings growthi-50.10%-90.00%
EPS growthi-50.10%-90.00%
FCF margini+1.64%+22.93%
Operating margini12.88%12.89%
Profit margini8.73%7.10%
ROIC proxyi163.76%5.10%
Return on equityi163.76%5.10%
Dividend yieldi4.88%2.66%
Payout ratioi103.12%92.93%
Dividend growth streakiNo increase yetNo increase yet
Betai0.540.41
Debt/equityi2221.4399.65
Current ratioi0.660.48
Quick ratioi0.340.20
Correlation

Over the past year, CLX and KDP have moved moderately in the same direction (correlation of 0.42), based on daily returns.

1Y
0.42
-1.0+1.0
5Y
0.39
-1.0+1.0
10Y
0.28
-1.0+1.0
Drawdown & downside risk

Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.

1Y risk snapshot
CLX max drawdowni36.76%
KDP max drawdowni18.43%
CLX max wkly dropi11.72%
KDP max wkly dropi8.86%
5Y risk snapshot
CLX max drawdowni51.85%
KDP max drawdowni32.29%
CLX max wkly dropi15.29%
KDP max wkly dropi17.71%
10Y risk snapshot
CLX max drawdowni61.00%
KDP max drawdowni36.87%
CLX max wkly dropi15.29%
KDP max wkly dropi19.84%
Performance metrics by period
Performance metrics by period
PeriodMetricCLXKDP
1YGrowthi-25.73%+25.88%
CAGRi-25.76%+25.92%
Volatilityi32.16%27.47%
Sharpe ratioi-0.910.81
Sortino ratioi-1.181.26
Max drawdowni36.76%18.43%
Current drawdowni32.05%1.45%
Avg drawdowni18.15%6.38%
Ulcer Indexi20.84%7.68%
Max daily dropi9.67%5.89%
Max wkly dropi11.72%8.86%
5YGrowthi-39.73%+9.68%
CAGRi-9.64%+1.87%
Volatilityi26.88%22.05%
Sharpe ratioi-0.41-0.01
Sortino ratioi-0.55-0.01
Max drawdowni51.85%32.29%
Current drawdowni48.26%7.18%
Avg drawdowni21.00%13.48%
Ulcer Indexi24.25%15.60%
Max daily dropi14.47%11.48%
Max wkly dropi15.29%17.71%
10YGrowthi-7.54%+195.56%
CAGRi-0.78%+11.45%
Volatilityi25.18%24.31%
Sharpe ratioi-0.080.38
Sortino ratioi-0.110.58
Max drawdowni61.00%36.87%
Current drawdowni58.09%7.18%
Avg drawdowni22.48%9.43%
Ulcer Indexi27.81%12.11%
Max daily dropi14.47%16.49%
Max wkly dropi15.29%19.84%
AI Prediction Signali
Members only
Next 5 trading days
CLX
+2.8%BUY
KDP
+1.1%HOLD
Next 30 trading days
CLX
+6.4%BUY
KDP
+3.2%HOLD

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Business comparison
Business comparison
CategoryCLXKDP
CompanyCLXKDP
SectorConsumer DefensiveConsumer Defensive
IndustryHousehold & Personal ProductsBeverages - Non-Alcoholic
Core businessThe Clorox Company manufactures and markets consumer and professional products worldwide.Keurig Dr Pepper Inc. owns, manufactures, and distributors beverages and single serve brewing systems in the United States and internationally.
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This page is a fixed writeup on CLX and KDP. Our comparison engine is the interactive version: load up to five tickers, switch timeframes, and get the correlation, drawdown, and overlap analysis that a static page can't show.

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Scoreboard verdict

AI score, forward P/E, analyst target upside, operating margin, and revenue growth are scored head-to-head, with a running tally of which ticker leads on how many metrics.

Full risk suite

Volatility, Sharpe and Sortino ratios, maximum, current, and average drawdown, Ulcer Index, and worst single-day and single-week drops across every timeframe.

Correlation heatmap

Pairwise daily-return correlation for every combination, so you can see whether two holdings actually diversify each other or just move together.

Valuation vs profitability

A scatter plot of forward P/E against return on equity, plus drawdown and 30-day rolling volatility charts, to separate what is cheap from what is merely beaten down.

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