GIS vs CPB Stock Comparison: AI Score, Valuation, Performance and Upside
General Mills and Campbell's are both established North American packaged food companies navigating a shift from traditional meals categories toward snacking and pet food, with General Mills leaning more on pet food and Campbell's leaning more on its expanded snacking portfolio.
General Mills offers diversification through its pet food segment alongside its traditional cereal and meals business, while Campbell's offers a bet on its snacking expansion complementing its iconic soup franchise. Consider whether you prefer General Mills' pet food growth angle or Campbell's snacking diversification story.
GIS holds the edge across 3 of 5 key metrics in this comparison. GIS has delivered stronger 1-year price return (-23.04% vs -36.61%), though CPB has the better forward P/E setup (12.25x vs 12.94x for GIS). GIS leads on both revenue growth (2.20%) and operating margin (19.19%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for CPB (-5.94%) than for GIS (-9.61%).
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
- Want exposure to a diversified packaged food portfolio including pet food
- Believe pet food provides a durable growth complement to core cereal and meals brands
- Value a long history of brand building and household penetration
- Are comfortable with slower volume growth in mature cereal and meals categories
- Want exposure to an iconic soup and meals franchise expanding into snacking
- Believe the expanded snacking portfolio can offset softer traditional meals volume
- Value established North American grocery distribution relationships
- Are comfortable with ongoing integration execution risk from acquired brands
| Metric | GIS | CPB |
|---|---|---|
| AI scorei | 26.8 | 25.3 |
| AI ranki | #2472 | #2742 |
| Latest closei | $38.29 | $21.38 |
| 1M returni | +6.57% | -7.25% |
| 6M returni | -12.12% | -14.68% |
| 1Y returni | -23.04% | -36.61% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | GIS | CPB |
|---|---|---|
| 1Y ago | $7.72K (-22.8%) started 2025-09-04 | $6.55K (-34.5%) started 2025-09-04 |
| 5Y ago | $8.69K (-13.1%) started 2021-09-07 | $6.43K (-35.7%) started 2021-09-07 |
| 10Y ago | $10.47K (+4.7%) started 2016-09-06 | $6.72K (-32.8%) started 2016-09-06 |
Hypothetical — past performance does not guarantee future results.
| Metric | GIS | CPB |
|---|---|---|
| Market capi | $22.21B | $6.98B |
| Trailing P/Ei | 8.80 | 11.47 |
| Forward P/Ei | 12.94 | 12.25 |
| Price/Salesi | N/A | N/A |
| EV/Revenuei | 1.38 | 1.40 |
| Analyst targeti | $37.56 | $22.00 |
| Target upsidei | -9.61% | -5.94% |
| Metric | GIS | CPB |
|---|---|---|
| Revenue growthi | 2.20% | -4.40% |
| Earnings growthi | -14.50% | 86.40% |
| EPS growthi | -14.50% | +86.40% |
| FCF margini | +12.53% | +6.08% |
| Operating margini | 19.19% | 13.10% |
| Profit margini | -0.47% | 6.12% |
| ROIC proxyi | -1.03% | 15.39% |
| Return on equityi | -1.03% | 15.39% |
| Dividend yieldi | 5.87% | 6.70% |
| Betai | -0.05 | 0.01 |
| Debt/equityi | 217.63 | 182.03 |
| Current ratioi | 0.68 | 0.87 |
| Quick ratioi | 0.35 | 0.32 |
Over the past year, GIS and CPB have moved strongly in the same direction (correlation of 0.73), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | GIS | CPB |
|---|---|---|---|
| 1Y | Growthi | -22.82% | -34.54% |
| CAGRi | -22.85% | -34.58% | |
| Volatilityi | 27.95% | 31.74% | |
| Sharpe ratioi | -0.95 | -1.32 | |
| Sortino ratioi | -1.28 | -1.69 | |
| Max drawdowni | 37.06% | 41.23% | |
| Current drawdowni | 25.08% | 37.17% | |
| Avg drawdowni | 18.24% | 24.54% | |
| Ulcer Indexi | 21.58% | 27.55% | |
| Max daily dropi | 6.99% | 7.05% | |
| Max wkly dropi | 11.09% | 15.85% | |
| 5Y | Growthi | -23.77% | -43.59% |
| CAGRi | -5.29% | -10.84% | |
| Volatilityi | 22.30% | 25.16% | |
| Sharpe ratioi | -0.33 | -0.51 | |
| Sortino ratioi | -0.46 | -0.68 | |
| Max drawdowni | 61.80% | 62.26% | |
| Current drawdowni | 54.54% | 59.65% | |
| Avg drawdowni | 22.98% | 22.46% | |
| Ulcer Indexi | 29.30% | 28.90% | |
| Max daily dropi | 7.32% | 8.91% | |
| Max wkly dropi | 11.09% | 15.85% | |
| 10Y | Growthi | -26.71% | -51.10% |
| CAGRi | -3.06% | -6.91% | |
| Volatilityi | 22.66% | 25.99% | |
| Sharpe ratioi | -0.22 | -0.32 | |
| Sortino ratioi | -0.30 | -0.43 | |
| Max drawdowni | 61.80% | 62.26% | |
| Current drawdowni | 54.54% | 59.65% | |
| Avg drawdowni | 19.91% | 23.12% | |
| Ulcer Indexi | 24.90% | 27.12% | |
| Max daily dropi | 11.41% | 12.37% | |
| Max wkly dropi | 19.17% | 19.21% |
| Category | GIS | CPB |
|---|---|---|
| Company | General Mills, Inc. | The Campbell's Company |
| Sector | Consumer Defensive | Consumer Defensive |
| Industry | Packaged Foods | Packaged Foods |
| Core business | A packaged food company with a portfolio spanning cereal, snacks, and pet food brands, sold primarily in North America alongside a smaller international presence. | A packaged food company known for its soup and simple meals brands, alongside a snacking portfolio, sold primarily to North American consumers through retail and foodservice channels. |
| Investor focus | Pet food segment growth and margin trends, cereal and snacks volume performance, and pricing actions relative to input cost inflation. | Soup and meals volume trends, snacking segment performance, and integration and margin progress following its snacking portfolio expansion. |
- Pet food segment has provided a higher-growth complement to its more mature cereal and meals businesses
- Diversified portfolio across cereal, snacks, and pet food reduces reliance on any single category
- Long history of brand building supports consistent household penetration across its core categories
- Iconic soup and simple meals brands retain strong household recognition and shelf presence
- Snacking portfolio provides a complementary growth category alongside its traditional meals business
- Long operating history in North American grocery retail supports established distribution relationships
- Core cereal and meals categories face slower volume growth as consumer preferences shift toward fresher options
- Pet food segment growth has moderated from prior peak levels amid a more normalized spending environment
- Private label competition remains a persistent pressure across most of its packaged food categories
- Soup and meals volume growth has been pressured by changing consumer eating habits and private label competition
- Integration of acquired snacking brands requires continued execution to realize expected synergies
- Input cost inflation across proteins and packaging can pressure margins if pricing does not keep pace
Want deeper AI forecasts?
This comparison page is public and free forever. Subscribers can unlock saved watchlists, full AI rankings, detailed forecasts, and interactive analysis tools.