MKC vs CPB Stock Comparison: AI Score, Valuation, Performance and Upside
McCormick and Campbell's both compete in packaged food, but McCormick concentrates on global flavor leadership through spices and seasonings while Campbell's centers on its iconic soup franchise alongside an expanding snacking portfolio.
McCormick offers exposure to flavor category leadership with both consumer and foodservice revenue streams, while Campbell's offers a bet on its soup franchise stabilizing alongside snacking diversification. Consider whether you prefer McCormick's flavor category focus or Campbell's meals-and-snacking diversification.
MKC holds the edge across 4 of 5 key metrics in this comparison. MKC has delivered stronger 1-year price return (-29.83% vs -33.94%), though CPB has the better forward P/E setup (12.25x vs 16.78x for MKC). MKC leads on both revenue growth (16.70%) and operating margin (17.42%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for MKC (+9.55%) than for CPB (-5.94%).
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
- Want exposure to a global flavor category leader in spices and seasonings
- Believe the flavor solutions segment provides useful diversification through foodservice relationships
- Value a long history of dividend growth
- Are comfortable with private label competition in commoditized spice categories
- Want exposure to an iconic soup and meals franchise expanding into snacking
- Believe the expanded snacking portfolio can offset softer traditional meals volume
- Value established North American grocery distribution relationships
- Are comfortable with ongoing integration execution risk from acquired brands
| Metric | MKC | CPB |
|---|---|---|
| AI scorei | 37.4 | 25.5 |
| AI ranki | #1417 | #2500 |
| Latest closei | $48.12 | $20.73 |
| 1M returni | -1.98% | +1.92% |
| 3M returni | -3.68% | -5.08% |
| 6M returni | -6.62% | +0.53% |
| 1Y returni | -29.83% | -33.94% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | MKC | CPB |
|---|---|---|
| 1Y ago | $7.14K (-28.6%) started 2025-10-23 | $6.68K (-33.2%) started 2025-10-23 |
| 5Y ago | $6.9K (-31.0%) started 2021-10-25 | $6.52K (-34.8%) started 2021-10-25 |
| 10Y ago | $14.12K (+41.2%) started 2016-10-24 | $6.97K (-30.3%) started 2016-10-24 |
Hypothetical — past performance does not guarantee future results.
| Metric | MKC | CPB |
|---|---|---|
| Market capi | $14.88B | $6.98B |
| Trailing P/Ei | 9.21 | 11.47 |
| Forward P/Ei | 16.78 | 12.25 |
| Price/Salesi | N/A | N/A |
| EV/Revenuei | 2.71 | 1.40 |
| Analyst targeti | $60.62 | $22.00 |
| Target upsidei | +9.55% | -5.94% |
| Metric | MKC | CPB |
|---|---|---|
| Revenue growthi | 16.70% | -4.40% |
| Earnings growthi | -14.20% | 86.40% |
| EPS growthi | -14.20% | +86.40% |
| FCF margini | +9.67% | +6.08% |
| Operating margini | 17.42% | 13.10% |
| Profit margini | 21.91% | 6.12% |
| ROIC proxyi | 24.73% | 15.39% |
| Return on equityi | 24.73% | 15.39% |
| Dividend yieldi | 3.47% | 6.70% |
| Payout ratioi | 34.18% | 119.08% |
| Dividend growth streaki | No increase yet | No increase yet |
| Betai | 0.63 | 0.01 |
| Debt/equityi | 65.14 | 182.03 |
| Current ratioi | 0.78 | 0.87 |
| Quick ratioi | 0.29 | 0.32 |
Over the past year, MKC and CPB have moved moderately in the same direction (correlation of 0.55), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | MKC | CPB |
|---|---|---|---|
| 1Y | Growthi | -28.57% | -33.24% |
| CAGRi | -28.61% | -33.28% | |
| Volatilityi | 31.07% | 33.26% | |
| Sharpe ratioi | -1.08 | -1.19 | |
| Sortino ratioi | -1.41 | -1.58 | |
| Max drawdowni | 38.39% | 40.30% | |
| Current drawdowni | 32.84% | 34.52% | |
| Avg drawdowni | 19.95% | 24.03% | |
| Ulcer Indexi | 23.91% | 26.78% | |
| Max daily dropi | 8.05% | 7.05% | |
| Max wkly dropi | 12.18% | 15.85% | |
| 5Y | Growthi | -35.94% | -42.17% |
| CAGRi | -8.53% | -10.38% | |
| Volatilityi | 25.56% | 25.84% | |
| Sharpe ratioi | -0.40 | -0.47 | |
| Sortino ratioi | -0.54 | -0.64 | |
| Max drawdowni | 54.87% | 64.33% | |
| Current drawdowni | 50.80% | 60.88% | |
| Avg drawdowni | 24.95% | 23.92% | |
| Ulcer Indexi | 28.08% | 30.63% | |
| Max daily dropi | 9.27% | 8.91% | |
| Max wkly dropi | 14.96% | 15.85% | |
| 10Y | Growthi | +19.58% | -48.85% |
| CAGRi | +1.80% | -6.49% | |
| Volatilityi | 24.77% | 26.33% | |
| Sharpe ratioi | 0.01 | -0.29 | |
| Sortino ratioi | 0.02 | -0.40 | |
| Max drawdowni | 54.87% | 64.33% | |
| Current drawdowni | 50.80% | 60.88% | |
| Avg drawdowni | 16.03% | 23.86% | |
| Ulcer Indexi | 20.96% | 28.05% | |
| Max daily dropi | 10.92% | 12.37% | |
| Max wkly dropi | 16.43% | 19.21% |
| Category | MKC | CPB |
|---|---|---|
| Company | McCormick & Company, Incorporated | The Campbell's Company |
| Sector | Consumer Defensive | Consumer Defensive |
| Industry | Packaged Foods | Packaged Foods |
| Core business | A global flavor company known for spices, seasonings, and condiments sold to both consumers and foodservice and industrial customers worldwide. | A packaged food company known for its soup and simple meals brands, alongside a snacking portfolio, sold primarily to North American consumers through retail and foodservice channels. |
| Investor focus | Consumer segment volume and pricing trends, flavor solutions segment growth from foodservice and industrial customers, and margin improvement progress. | Soup and meals volume trends, snacking segment performance, and integration and margin progress following its snacking portfolio expansion. |
- Leading position in spices and seasonings provides strong brand recognition and category pricing power
- Flavor solutions segment diversifies revenue through relationships with foodservice and packaged food manufacturers
- Long dividend growth history reflects consistent cash flow generation across economic cycles
- Iconic soup and simple meals brands retain strong household recognition and shelf presence
- Snacking portfolio provides a complementary growth category alongside its traditional meals business
- Long operating history in North American grocery retail supports established distribution relationships
- Consumer segment volume growth can be pressured by private label competition in commoditized spice categories
- Flavor solutions segment revenue is tied to the health of its foodservice and industrial customer base
- Input cost inflation for raw spice and packaging materials can pressure margins between pricing actions
- Soup and meals volume growth has been pressured by changing consumer eating habits and private label competition
- Integration of acquired snacking brands requires continued execution to realize expected synergies
- Input cost inflation across proteins and packaging can pressure margins if pricing does not keep pace
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