Data as of:
brimindinvest.com / compare / hsy-vs-mkcLIVE
HSY
The Hershey Company · Consumer Staples
$173.15
-3.58% this month
VERSUS
COMPARE
MKC
McCormick & Company, Incorporated · Consumer Staples
$52.08
-0.88% this month
Comparison scoreboard
HSY LEADS 4/5
AI Scorei
HSY 41.7
MKC 37.6
1Y Returni
HSY -6.25%
MKC -25.43%
Fwd P/Ei
HSY 18.14
MKC 16.78
Target Up.i
HSY +14.79%
MKC +9.55%
Op. Margini
HSY 23.12%
MKC 17.42%
Metrics last refreshed: 9/8/2026
Quick take

HSY vs MKC Stock Comparison: AI Score, Valuation, Performance and Upside

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Hershey and McCormick are both defensive consumer staples companies, but Hershey is concentrated on North American chocolate and confectionery exposed to volatile cocoa costs, while McCormick spans global spices and seasonings with both consumer and foodservice revenue streams.

Hershey offers concentrated exposure to North American chocolate category leadership navigating cocoa cost swings, while McCormick offers diversified flavor category leadership with both retail and foodservice exposure. Consider whether you prefer Hershey's chocolate category focus or McCormick's broader flavor category diversification.

Live analysis · updated 9/8/2026

HSY holds the edge across 4 of 5 key metrics in this comparison. HSY has delivered stronger 1-year price return (-6.25% vs -25.43%), though MKC has the better forward P/E setup (16.78x vs 18.14x for HSY). On fundamentals, MKC is growing revenue faster (16.70%), while HSY maintains the higher operating margin (23.12%) — a classic growth-versus-profitability split. Analyst consensus implies meaningfully more upside for HSY (+14.79%) than for MKC (+9.55%).

Want a full valuation workup? 16-section report — AI Score, Monte Carlo forecast, bull/bear case, DCF, and more.
Normalized 1Y performance
HSY
MKC
Recent returns
HSY
MKC
Analyst price targets & sentiment

Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.

HSY
Price target range
analyst mean$205.52
current price$173.15
+14.8% upside to analyst mean
MKC
Price target range
analyst mean$60.62
current price$52.08
+9.6% upside to analyst mean
Who should consider this stock?
HSY may suit investors who:
  • Want concentrated exposure to North American chocolate category leadership
  • Believe the salty snacks portfolio provides useful diversification over time
  • Value a long dividend history tied to consistent domestic cash flow generation
  • Are comfortable with elevated cocoa cost pressure on near-term margins
MKC may suit investors who:
  • Want exposure to a global flavor category leader in spices and seasonings
  • Believe the flavor solutions segment provides useful diversification through foodservice relationships
  • Value a long history of dividend growth
  • Are comfortable with private label competition in commoditized spice categories
Performance & AI score
Performance & AI score
MetricHSYMKC
AI scorei41.737.6
AI ranki#978#1431
Latest closei$173.15$52.08
1M returni-3.58%-0.88%
6M returni-23.58%-20.21%
1Y returni-6.25%-25.43%
$10,000 invested — hypothetical growth (dividends reinvested)

How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?

$10,000 invested — hypothetical growth (dividends reinvested)
PeriodHSYMKC
1Y ago$9.34K (-6.6%)
started 2025-09-04
$7.43K (-25.7%)
started 2025-09-04
5Y ago$11.95K (+19.5%)
started 2021-09-07
$6.99K (-30.1%)
started 2021-09-07
10Y ago$26.71K (+167.1%)
started 2016-09-06
$14.2K (+42.0%)
started 2016-09-06

Hypothetical — past performance does not guarantee future results.

Valuation & upside potential
Valuation & upside potential
MetricHSYMKC
Market capi$35.98B$14.88B
Trailing P/Ei24.469.21
Forward P/Ei18.1416.78
Price/SalesiN/AN/A
EV/Revenuei3.382.71
Analyst targeti$205.52$60.62
Target upsidei+14.79%+9.55%
Growth, profitability & risk
Growth, profitability & risk
MetricHSYMKC
Revenue growthi6.60%16.70%
Earnings growthi631.00%-14.20%
EPS growthi+631.00%-14.20%
FCF margini+14.33%+9.67%
Operating margini23.12%17.42%
Profit margini12.24%21.91%
ROIC proxyi32.81%24.73%
Return on equityi32.81%24.73%
Dividend yieldi3.24%3.47%
Betai0.100.63
Debt/equityi129.8265.14
Current ratioi1.180.78
Quick ratioi0.510.29
Correlation

Over the past year, HSY and MKC have moved moderately in the same direction (correlation of 0.42), based on daily returns.

1Y
0.42
-1.0+1.0
5Y
0.46
-1.0+1.0
10Y
0.50
-1.0+1.0
Drawdown & downside risk

Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.

1Y risk snapshot
HSY max drawdowni27.94%
MKC max drawdowni36.36%
HSY max wkly dropi10.55%
MKC max wkly dropi12.18%
5Y risk snapshot
HSY max drawdowni45.25%
MKC max drawdowni53.38%
HSY max wkly dropi10.55%
MKC max wkly dropi14.96%
10Y risk snapshot
HSY max drawdowni45.25%
MKC max drawdowni53.38%
HSY max wkly dropi21.95%
MKC max wkly dropi16.43%
Performance metrics by period
Performance metrics by period
PeriodMetricHSYMKC
1YGrowthi-6.56%-25.74%
CAGRi-6.57%-25.77%
Volatilityi27.45%30.19%
Sharpe ratioi-0.27-0.98
Sortino ratioi-0.40-1.28
Max drawdowni27.94%36.36%
Current drawdowni26.72%27.31%
Avg drawdowni12.30%17.13%
Ulcer Indexi15.38%20.80%
Max daily dropi4.70%8.05%
Max wkly dropi10.55%12.18%
5YGrowthi+8.90%-35.40%
CAGRi+1.72%-8.38%
Volatilityi23.42%25.14%
Sharpe ratioi-0.00-0.40
Sortino ratioi-0.00-0.55
Max drawdowni45.25%53.38%
Current drawdowni33.39%46.75%
Avg drawdowni19.46%23.84%
Ulcer Indexi23.79%26.82%
Max daily dropi7.86%9.27%
Max wkly dropi10.55%14.96%
10YGrowthi+112.93%+19.68%
CAGRi+7.86%+1.81%
Volatilityi22.89%24.59%
Sharpe ratioi0.250.01
Sortino ratioi0.350.02
Max drawdowni45.25%53.38%
Current drawdowni33.39%46.75%
Avg drawdowni12.94%15.59%
Ulcer Indexi17.91%20.15%
Max daily dropi16.53%10.92%
Max wkly dropi21.95%16.43%
AI Prediction Signali
Members only
Next 5 trading days
HSY
+2.8%BUY
MKC
+1.1%HOLD
Next 30 trading days
HSY
+6.4%BUY
MKC
+3.2%HOLD

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Business comparison
Business comparison
CategoryHSYMKC
CompanyThe Hershey CompanyMcCormick & Company, Incorporated
SectorConsumer DefensiveConsumer Defensive
IndustryConfectionersPackaged Foods
Core businessA confectionery company known for chocolate and sweets brands, primarily selling to North American consumers alongside a smaller salty snacks portfolio and limited international presence.A global flavor company known for spices, seasonings, and condiments sold to both consumers and foodservice and industrial customers worldwide.
Investor focusNorth American chocolate category volume and pricing trends, cocoa cost exposure, and progress on diversifying into salty snacks.Consumer segment volume and pricing trends, flavor solutions segment growth from foodservice and industrial customers, and margin improvement progress.
HSY strengths
  • Leading position in North American chocolate provides strong brand recognition and retail shelf presence
  • Salty snacks portfolio provides some diversification beyond its core chocolate and confectionery business
  • Long dividend history reflects consistent cash flow generation from its North American confectionery leadership
MKC strengths
  • Leading position in spices and seasonings provides strong brand recognition and category pricing power
  • Flavor solutions segment diversifies revenue through relationships with foodservice and packaged food manufacturers
  • Long dividend growth history reflects consistent cash flow generation across economic cycles
Risks to watch — HSY
  • Elevated cocoa costs have pressured margins and required significant pricing actions in recent periods
  • Heavy concentration in North American chocolate limits international diversification relative to global peers
  • Faces private label and smaller premium chocolate brand competition in a mature confectionery category
Risks to watch — MKC
  • Consumer segment volume growth can be pressured by private label competition in commoditized spice categories
  • Flavor solutions segment revenue is tied to the health of its foodservice and industrial customer base
  • Input cost inflation for raw spice and packaging materials can pressure margins between pricing actions
Frequently asked questions
Hershey offers concentrated exposure to North American chocolate category leadership navigating cocoa cost swings, while McCormick offers diversified flavor category leadership with both retail and foodservice exposure. The better fit depends on whether you prefer Hershey's chocolate category focus or McCormick's broader flavor category diversification.
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