Data as of:
LIVE
CLX
The Clorox Company · Consumer Staples
$85.00
-19.47% this month
VERSUS
COMPARE
PG
Procter & Gamble Co. · Consumer Staples
$147.55
+2.86% this month
Comparison scoreboard
PG LEADS 4/5AI Scorei
CLX 26.5
PG ✓41.2
1Y Returni
CLX -31.92%
PG ✓-6.64%
Fwd P/Ei
CLX ✓16.30
PG 19.79
Target Up.i
CLX -0.86%
PG ✓+9.68%
Op. Margini
CLX 12.88%
PG ✓22.08%
Metrics last refreshed: 9/18/2026
Quick take
CLX vs PG Stock Comparison: AI Score, Valuation, Performance and Upside
CLX and PG are both consumer staples companies with durable household brands. P&G is dramatically larger with 65+ global brands and the world's largest consumer goods distribution network, while Clorox is smaller and more focused on cleaning, water filtration, and natural personal care. P&G provides more portfolio diversification and international reach; Clorox provides more concentrated exposure to cleaning and disinfecting brand premiums at a potentially lower valuation. Both pay reliable dividends.
CLX vs PG — Clorox (the focused cleaning, disinfecting, and household brands company with Clorox bleach, Glad, Brita, and Burt's Bees recovering from a significant 2023 cyberattack) versus Procter & Gamble (the world's largest consumer goods company with 65+ power brands from Tide to Pampers sold in 180+ countries with 65+ consecutive years of dividend growth).
Live analysis · updated 9/18/2026
PG holds the edge across 4 of 5 key metrics in this comparison. PG has delivered stronger 1-year price return (-6.64% vs -31.92%), though CLX has the better forward P/E setup (16.30x vs 19.79x for PG). PG leads on both revenue growth (1.50%) and operating margin (22.08%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for PG (+9.68%) than for CLX (-0.86%).
Want a full valuation workup? 46-section report — AI Score, Monte Carlo forecast, bull/bear case, DCF, and more.
Normalized 1Y performance
CLX
PG
Recent returns
CLX
PG
Analyst price targets & sentiment
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
CLX
Price target range
analyst mean$101.65
current price$85.00
-0.9% upside to analyst mean
PG · 23 analysts
STRONG BUYHOLDSTRONG SELL
Buy (2.0/5.0)
13 Buy / 12 Hold / 0 Sell
Price target range
analyst low$140.00
analyst high$190.00
analyst mean$160.61
current price$147.55
+9.7% upside to analyst mean
Who should consider this stock?
CLX may suit investors who:
- see Clorox's cyberattack recovery as creating an entry point below normalized earnings — the operational disruption was temporary and underlying brand strength remains intact in disinfecting and household cleaning
- believe Burt's Bees and Brita provide natural/sustainable growth segments that align with consumer trends toward more natural and eco-friendly personal care and water filtration
- value Clorox's focused portfolio with less diversification — concentrated exposure to US household cleaning and specialty products with brand depth in each category served
- are comfortable with cyberattack recovery execution risk, private label competition, and limited international diversification vs P&G's global footprint
PG may suit investors who:
- want the most diversified consumer staples exposure with 65+ brands across cleaning, beauty, health, and baby care in 180+ countries — maximum portfolio diversification in consumer staples
- value P&G's Dividend King status (65+ consecutive years of dividend increases) as the gold standard of income reliability among global consumer companies
- see P&G's research and development in cleaning science and oral care as product formulation moats that maintain premiums vs private label alternatives over long periods
- are comfortable with 25-30x earnings premium valuation, private label trading-down pressure, and developed market category maturity requiring international market execution for growth
Performance & AI score
| Metric | CLX | PG |
|---|---|---|
| AI scorei | 26.5 | 41.2 |
| AI ranki | #2577 | #1077 |
| Latest closei | $85.00 | $147.55 |
| 1M returni | -19.47% | +2.86% |
| 6M returni | -20.28% | +1.87% |
| 1Y returni | -31.92% | -6.64% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | CLX | PG |
|---|---|---|
| 1Y ago | $6.78K (-32.2%) started 2025-09-17 | $9.2K (-8.0%) started 2025-09-17 |
| 5Y ago | $6.6K (-34.0%) started 2021-09-20 | $12.48K (+24.8%) started 2021-09-20 |
| 10Y ago | $11.68K (+16.8%) started 2016-09-19 | $27.63K (+176.3%) started 2016-09-19 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | CLX | PG |
|---|---|---|
| Market capi | $12.4B | $340.13B |
| Trailing P/Ei | 21.32 | 22.12 |
| Forward P/Ei | 16.30 | 19.79 |
| Price/Salesi | N/A | 4.58 |
| EV/Revenuei | 2.68 | 4.21 |
| Analyst targeti | $101.65 | $160.61 |
| Target upsidei | -0.86% | +9.68% |
Growth, profitability & risk
| Metric | CLX | PG |
|---|---|---|
| Revenue growthi | -2.00% | 1.50% |
| Earnings growthi | -50.10% | -15.50% |
| EPS growthi | -50.10% | -15.50% |
| FCF margini | +1.64% | +15.26% |
| Operating margini | 12.88% | 22.08% |
| Profit margini | 8.73% | 18.44% |
| ROIC proxyi | 163.76% | 30.29% |
| Return on equityi | 163.76% | 30.29% |
| Dividend yieldi | 4.88% | 2.97% |
| Payout ratioi | 103.12% | 64.33% |
| Dividend growth streaki | No increase yet | No increase yet |
| Betai | 0.54 | 0.38 |
| Debt/equityi | 2221.43 | 64.49 |
| Current ratioi | 0.66 | 0.68 |
| Quick ratioi | 0.34 | 0.41 |
Correlation
Over the past year, CLX and PG have moved moderately in the same direction (correlation of 0.53), based on daily returns.
1Y
0.53
-1.0+1.0
5Y
0.54
-1.0+1.0
10Y
0.52
-1.0+1.0
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
CLX max drawdowni33.27%
PG max drawdowni16.15%
CLX max wkly dropi11.72%
PG max wkly dropi8.12%
5Y risk snapshot
CLX max drawdowni49.18%
PG max drawdowni23.77%
CLX max wkly dropi15.29%
PG max wkly dropi8.92%
10Y risk snapshot
CLX max drawdowni58.84%
PG max drawdowni23.77%
CLX max wkly dropi15.29%
PG max wkly dropi16.27%
Performance metrics by period
| Period | Metric | CLX | PG |
|---|---|---|---|
| 1Y | Growthi | -32.22% | -7.97% |
| CAGRi | -32.25% | -7.98% | |
| Volatilityi | 31.01% | 19.55% | |
| Sharpe ratioi | -1.25 | -0.56 | |
| Sortino ratioi | -1.60 | -0.78 | |
| Max drawdowni | 33.27% | 16.15% | |
| Current drawdowni | 33.16% | 11.75% | |
| Avg drawdowni | 16.94% | 9.81% | |
| Ulcer Indexi | 19.00% | 10.60% | |
| Max daily dropi | 9.67% | 3.56% | |
| Max wkly dropi | 11.72% | 8.12% | |
| 5Y | Growthi | -41.84% | +13.29% |
| CAGRi | -10.29% | +2.53% | |
| Volatilityi | 26.55% | 18.12% | |
| Sharpe ratioi | -0.45 | -0.02 | |
| Sortino ratioi | -0.60 | -0.03 | |
| Max drawdowni | 49.18% | 23.77% | |
| Current drawdowni | 49.10% | 16.88% | |
| Avg drawdowni | 20.05% | 8.27% | |
| Ulcer Indexi | 23.19% | 10.36% | |
| Max daily dropi | 14.47% | 6.23% | |
| Max wkly dropi | 15.29% | 8.92% | |
| 10Y | Growthi | -11.42% | +111.53% |
| CAGRi | -1.21% | +7.78% | |
| Volatilityi | 24.99% | 19.18% | |
| Sharpe ratioi | -0.10 | 0.25 | |
| Sortino ratioi | -0.14 | 0.36 | |
| Max drawdowni | 58.84% | 23.77% | |
| Current drawdowni | 58.77% | 16.88% | |
| Avg drawdowni | 22.01% | 6.57% | |
| Ulcer Indexi | 27.18% | 8.86% | |
| Max daily dropi | 14.47% | 8.74% | |
| Max wkly dropi | 15.29% | 16.27% |
Business comparison
| Category | CLX | PG |
|---|---|---|
| Company | The Clorox Company | Procter & Gamble Co. |
| Sector | Consumer Defensive | Consumer Defensive |
| Industry | Household & Personal Products | Household & Personal Products |
| Core business | Clorox is a focused consumer products company known for its cleaning and disinfecting brands including Clorox bleach, Pine-Sol, Liquid-Plumr, Tilex, and Formula 409. Beyond cleaning, Clorox owns Glad trash bags, Kingsford charcoal, Hidden Valley salad dressings, Burt's Bees natural personal care, and Brita water filters. Clorox suffered a significant cyberattack in August 2023 that disrupted production and distribution systems for months, causing significant revenue and earnings impact. The cyberattack recovery was a major execution challenge for management. | Procter & Gamble is the world's largest consumer goods company with 65+ brands across cleaning, beauty, health, grooming, and baby/feminine care sold in 180+ countries. P&G's Power Brands include Tide, Pampers, Gillette, Oral-B, Head & Shoulders, Pantene, Bounty, Charmin, Dawn, Febreze, Crest, Vicks, and Downy. P&G's research and development in cleaning science, baby care, and oral care create product formulation advantages. P&G has simplified its portfolio by divesting 100+ smaller brands to focus investment on its strongest performing mega-brands. |
| Investor focus | Investors focus on Clorox's cyberattack recovery, gross margin restoration after cost inflation, organic sales growth vs private label competition, and dividend sustainability from FCF. | Investors focus on P&G's organic sales growth (volume + pricing), gross margin expansion from commodity cost normalization, dividend growth (Dividend King with 60+ consecutive years of dividend growth), and market share in key categories. |
CLX strengths
- Clorox brand equity in disinfecting: after COVID, Clorox bleach and disinfecting wipes have strong consumer brand recall and premium positioning vs generic disinfecting products
- Focused portfolio with brand depth: Clorox's brands (Burt's Bees, Brita, Hidden Valley) each have strong positions in their respective categories — less diversified than P&G but deep in each category served
- Dividend history: Clorox has paid dividends for decades and is considered a reliable income stock in the consumer staples sector
PG strengths
- Diversified global mega-brand portfolio: Tide, Pampers, Gillette, Oral-B, and 65+ brands across 180+ countries provide extraordinary geographic and category diversification
- Pricing power across essential categories: P&G's brands serve essential needs (diapers, laundry, oral care) — consumers prioritize these purchases even in economic downturns, supporting pricing power
- Dividend King: P&G has raised dividends for 65+ consecutive years — a Dividend Aristocrat with exceptional capital return consistency that attracts income-focused institutional and individual investors
Risks to watch — CLX
- Cyberattack recovery execution: the August 2023 cyberattack disrupted operations significantly and the full financial impact and recovery timeline required multiple quarters to resolve
- Private label competition for cleaning products: store-brand bleach and cleaning supplies are strong alternatives at 30-40% lower prices — Clorox's premium depends on maintaining brand differentiation vs commodity alternatives
- Limited international presence: Clorox is heavily US-focused — limited international diversification vs P&G's global brand portfolio exposes Clorox to US-only demand cycles
Risks to watch — PG
- Premium valuation for consumer staples: P&G trades at 25-30x earnings — expensive for a slow-growing defensive consumer staples company requiring 5-6% annual EPS growth to justify the premium
- Private label and value brand competition: store brands have gained share in categories like paper towels, laundry, and diapers as consumers trade down under budget pressure
- Emerging market execution risk: P&G's international growth depends on winning in India, China, and other developing markets where local brands and lower-cost alternatives compete aggressively
Frequently asked questions
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