CHD vs CLX Stock Comparison: AI Score, Valuation, Performance and Upside
Church & Dwight and Clorox both compete in household and personal care products, but Church & Dwight operates a more diversified portfolio of niche market-leading brands built through smaller acquisitions, while Clorox is more concentrated around its namesake cleaning and disinfecting brand alongside a smaller set of other household categories.
Church & Dwight offers diversification across a portfolio of niche market-leading brands with a track record of successful acquisitions, while Clorox offers a more concentrated bet on cleaning category demand normalization and margin recovery. Consider whether you prefer Church & Dwight's brand diversification or Clorox's cleaning category leadership and recovery trajectory.
CHD holds the edge across 4 of 5 key metrics in this comparison. CHD has delivered stronger 1-year price return (+10.29% vs -34.54%), though CLX has the better forward P/E setup (16.30x vs 25.07x for CHD). CHD leads on both revenue growth (1.60%) and operating margin (18.07%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for CHD (+4.06%) than for CLX (-0.86%).
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
- Want exposure to a diversified portfolio of niche market-leading consumer brands
- Believe continued smaller brand acquisitions can support consistent organic growth
- Value strong value positioning supporting resilience during consumer trade-down periods
- Are comfortable with smaller scale relative to larger household product peers
- Want exposure to a leading cleaning and disinfecting products franchise
- Believe demand normalization pressures are moderating as margin recovery progresses
- Value ongoing cost savings initiatives supporting margin improvement
- Are comfortable with input cost inflation risk affecting near-term margins
| Metric | CHD | CLX |
|---|---|---|
| AI scorei | 41.9 | 26.3 |
| AI ranki | #898 | #2498 |
| Latest closei | $95.62 | $81.42 |
| 1M returni | -5.57% | -20.59% |
| 6M returni | +1.82% | -20.50% |
| 1Y returni | +10.29% | -34.54% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | CHD | CLX |
|---|---|---|
| 1Y ago | $11.1K (+11.0%) started 2025-09-29 | $6.62K (-33.8%) started 2025-09-29 |
| 5Y ago | $12.39K (+23.9%) started 2021-09-29 | $6.2K (-38.0%) started 2021-09-29 |
| 10Y ago | $25.38K (+153.8%) started 2016-09-29 | $11.01K (+10.1%) started 2016-09-29 |
Hypothetical — past performance does not guarantee future results.
| Metric | CHD | CLX |
|---|---|---|
| Market capi | $24.02B | $12.4B |
| Trailing P/Ei | 32.77 | 21.32 |
| Forward P/Ei | 25.07 | 16.30 |
| Price/Salesi | N/A | N/A |
| EV/Revenuei | 4.21 | 2.68 |
| Analyst targeti | $105.37 | $101.65 |
| Target upsidei | +4.06% | -0.86% |
| Metric | CHD | CLX |
|---|---|---|
| Revenue growthi | 1.60% | -2.00% |
| Earnings growthi | 9.00% | -50.10% |
| EPS growthi | +9.00% | -50.10% |
| FCF margini | +15.08% | +1.64% |
| Operating margini | 18.07% | 12.88% |
| Profit margini | 11.96% | 8.73% |
| ROIC proxyi | 17.04% | 163.76% |
| Return on equityi | 17.04% | 163.76% |
| Dividend yieldi | 1.21% | 4.88% |
| Payout ratioi | 38.62% | 103.12% |
| Dividend growth streaki | No increase yet | No increase yet |
| Betai | 0.47 | 0.54 |
| Debt/equityi | 55.85 | 2221.43 |
| Current ratioi | 1.15 | 0.66 |
| Quick ratioi | 0.64 | 0.34 |
Over the past year, CHD and CLX have moved moderately in the same direction (correlation of 0.55), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | CHD | CLX |
|---|---|---|---|
| 1Y | Growthi | +10.97% | -33.80% |
| CAGRi | +11.00% | -33.87% | |
| Volatilityi | 22.67% | 31.63% | |
| Sharpe ratioi | 0.38 | -1.30 | |
| Sortino ratioi | 0.57 | -1.66 | |
| Max drawdowni | 13.81% | 35.97% | |
| Current drawdowni | 9.16% | 35.97% | |
| Avg drawdowni | 6.03% | 17.34% | |
| Ulcer Indexi | 6.95% | 19.54% | |
| Max daily dropi | 3.46% | 9.67% | |
| Max wkly dropi | 7.13% | 11.72% | |
| 5Y | Growthi | +18.55% | -45.39% |
| CAGRi | +3.46% | -11.40% | |
| Volatilityi | 21.04% | 26.72% | |
| Sharpe ratioi | 0.05 | -0.49 | |
| Sortino ratioi | 0.07 | -0.65 | |
| Max drawdowni | 31.72% | 51.24% | |
| Current drawdowni | 15.26% | 51.24% | |
| Avg drawdowni | 10.92% | 20.33% | |
| Ulcer Indexi | 13.44% | 23.49% | |
| Max daily dropi | 8.56% | 14.47% | |
| Max wkly dropi | 9.60% | 15.29% | |
| 10Y | Growthi | +125.17% | -16.51% |
| CAGRi | +8.46% | -1.79% | |
| Volatilityi | 21.97% | 25.09% | |
| Sharpe ratioi | 0.28 | -0.13 | |
| Sortino ratioi | 0.39 | -0.17 | |
| Max drawdowni | 31.72% | 60.51% | |
| Current drawdowni | 15.26% | 60.51% | |
| Avg drawdowni | 9.09% | 22.14% | |
| Ulcer Indexi | 11.39% | 27.36% | |
| Max daily dropi | 8.56% | 14.47% | |
| Max wkly dropi | 15.49% | 15.29% |
| Category | CHD | CLX |
|---|---|---|
| Company | Church & Dwight Co., Inc. | The Clorox Company |
| Sector | Consumer Defensive | Consumer Defensive |
| Industry | Household & Personal Products | Household & Personal Products |
| Core business | A consumer products company with a portfolio of household, personal care, and specialty products brands, including baking soda-based products alongside a range of other niche consumer brands. | A consumer products company known for cleaning and disinfecting products alongside a portfolio of other household, health and wellness, and personal care brands sold primarily in North America. |
| Investor focus | Organic revenue growth across its diversified brand portfolio, gross margin trends relative to input costs, and success of newer brand acquisitions. | Volume trends following the post-pandemic normalization of cleaning product demand, gross margin recovery progress, and cost savings initiative execution. |
- Diversified portfolio of niche market-leading brands reduces reliance on any single product category
- History of successful smaller brand acquisitions has supported consistent organic growth over time
- Strong value positioning across several core brands has supported resilience during periods of consumer trade-down
- Leading position in cleaning and disinfecting products benefits from strong brand recognition and trust
- Diversified portfolio across household, health and wellness, and personal care brands spreads category risk
- Ongoing cost savings and efficiency initiatives have supported margin recovery efforts
- Smaller scale relative to larger household product peers can limit some purchasing and marketing scale advantages
- Input cost inflation across packaging and raw materials can pressure margins between pricing actions
- Faces private label and value brand competition in some of its core household product categories
- Cleaning product volume has faced demand normalization pressure following elevated pandemic-era consumption
- Input cost inflation across chemicals and packaging can pressure margins between pricing cycles
- Faces private label and value brand competition across several of its core household product categories
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