Data as of:
LIVE
KO
The Coca-Cola Company · Beverages / Consumer Staples
$88.25
-2.32% this month
VERSUS
COMPARE
PG
Procter & Gamble Co. · Consumer Staples
$146.39
+1.39% this month
Comparison scoreboard
KO LEADS 3/5AI Scorei
KO ✓52.0
PG 41.2
1Y Returni
KO ✓+32.79%
PG -6.95%
Fwd P/Ei
KO 25.43
PG ✓19.79
Target Up.i
KO +5.62%
PG ✓+9.68%
Op. Margini
KO ✓34.87%
PG 22.08%
Metrics last refreshed: 9/20/2026
Quick take
KO vs PG Stock Comparison: AI Score, Valuation, Performance and Upside
KO and PG are the two most celebrated consumer staples Dividend Kings — both with 60+ years of consecutive dividend growth, premium valuations, and global brand dominance. Coca-Cola is a beverage-focused pure-play with the world's most valuable brand and asset-light model. P&G is a diversified consumer goods conglomerate with more category breadth across household essentials. Both are core long-term income and stability holdings; preference often comes down to beverage vs household goods category conviction.
KO vs PG — Coca-Cola (the world's most valuable beverage brand with asset-light concentrate model, 500+ brands in 200+ countries, and 60+ year Dividend King status) versus Procter & Gamble (the world's largest consumer goods company with 65+ power brands from Tide to Pampers sold globally with 65+ consecutive years of dividend increases).
Live analysis · updated 9/20/2026
KO holds the edge across 3 of 5 key metrics in this comparison. KO has delivered stronger 1-year price return (+32.79% vs -6.95%), though PG has the better forward P/E setup (19.79x vs 25.43x for KO). KO leads on both revenue growth (6.70%) and operating margin (34.87%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for PG (+9.68%) than for KO (+5.62%).
Want a full valuation workup? 46-section report — AI Score, Monte Carlo forecast, bull/bear case, DCF, and more.
Normalized 1Y performance
KO
PG
Recent returns
KO
PG
Analyst price targets & sentiment
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
KO · 25 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.6/5.0)
19 Buy / 4 Hold / 1 Sell
Price target range
analyst low$59.60
analyst mean$94.70
current price$88.25
+5.6% upside to analyst mean
PG · 23 analysts
STRONG BUYHOLDSTRONG SELL
Buy (2.0/5.0)
13 Buy / 12 Hold / 0 Sell
Price target range
analyst low$140.00
analyst high$190.00
analyst mean$160.61
current price$146.39
+9.7% upside to analyst mean
Who should consider this stock?
KO may suit investors who:
- value Coca-Cola's singular brand power — the world's most recognized consumer brand with pricing power and distribution advantages across 200+ countries
- prefer the asset-light concentrate model generating high returns on invested capital without capital-intensive manufacturing operations
- see non-carbonated portfolio expansion (Smartwater, Vitamin Water, Monster stake, Costa Coffee) as broadening Coca-Cola beyond CSD secular headwinds
- are comfortable with CSD volume pressure, GLP-1 appetite suppression risk, and premium valuation requiring consistent 4-6% growth to justify 25-28x earnings
PG may suit investors who:
- want maximum consumer staples diversification across 10 categories and 65+ brands vs Coca-Cola's beverage concentration — broader portfolio reduces single-category risk
- value P&G's 65+ year dividend growth streak (the longest among major global consumer companies) as the ultimate income reliability track record
- see emerging market volume growth as the primary growth driver as developing market consumers adopt branded laundry, baby care, and oral care products
- are comfortable with private label competition, developed market category maturation, and premium 25-30x earnings valuation requiring consistent execution across a complex global portfolio
Performance & AI score
| Metric | KO | PG |
|---|---|---|
| AI scorei | 52.0 | 41.2 |
| AI ranki | #418 | #1077 |
| Latest closei | $88.25 | $146.39 |
| 1M returni | -2.32% | +1.39% |
| 6M returni | +16.81% | +1.07% |
| 1Y returni | +32.79% | -6.95% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | KO | PG |
|---|---|---|
| 1Y ago | $13.28K (+32.8%) started 2025-09-18 | $9.31K (-6.9%) started 2025-09-18 |
| 5Y ago | $20.26K (+102.6%) started 2021-09-20 | $12.39K (+23.9%) started 2021-09-20 |
| 10Y ago | $37.3K (+273.0%) started 2016-09-19 | $27.41K (+174.1%) started 2016-09-19 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | KO | PG |
|---|---|---|
| Market capi | $385.77B | $340.13B |
| Trailing P/Ei | 26.92 | 22.12 |
| Forward P/Ei | 25.43 | 19.79 |
| Price/Salesi | 6.55 | 4.58 |
| EV/Revenuei | 8.29 | 4.21 |
| Analyst targeti | $94.70 | $160.61 |
| Target upsidei | +5.62% | +9.68% |
Growth, profitability & risk
| Metric | KO | PG |
|---|---|---|
| Revenue growthi | 6.70% | 1.50% |
| Earnings growthi | 16.90% | -15.50% |
| EPS growthi | +16.90% | -15.50% |
| FCF margini | +10.41% | +15.26% |
| Operating margini | 34.87% | 22.08% |
| Profit margini | 28.56% | 18.44% |
| ROIC proxyi | 42.05% | 30.29% |
| Return on equityi | 42.05% | 30.29% |
| Dividend yieldi | 2.36% | 2.97% |
| Payout ratioi | 62.46% | 64.33% |
| Dividend growth streaki | No increase yet | No increase yet |
| Betai | 0.34 | 0.38 |
| Debt/equityi | 115.52 | 64.49 |
| Current ratioi | 1.30 | 0.68 |
| Quick ratioi | 0.80 | 0.41 |
Correlation
Over the past year, KO and PG have moved moderately in the same direction (correlation of 0.52), based on daily returns.
1Y
0.52
-1.0+1.0
5Y
0.62
-1.0+1.0
10Y
0.61
-1.0+1.0
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
KO max drawdowni8.50%
PG max drawdowni16.15%
KO max wkly dropi5.54%
PG max wkly dropi8.12%
5Y risk snapshot
KO max drawdowni17.27%
PG max drawdowni23.77%
KO max wkly dropi7.43%
PG max wkly dropi8.92%
10Y risk snapshot
KO max drawdowni36.99%
PG max drawdowni23.77%
KO max wkly dropi20.98%
PG max wkly dropi16.27%
Performance metrics by period
| Period | Metric | KO | PG |
|---|---|---|---|
| 1Y | Growthi | +32.79% | -6.95% |
| CAGRi | +32.81% | -6.95% | |
| Volatilityi | 18.78% | 19.48% | |
| Sharpe ratioi | 1.37 | -0.50 | |
| Sortino ratioi | 2.28 | -0.71 | |
| Max drawdowni | 8.50% | 16.15% | |
| Current drawdowni | 4.07% | 12.45% | |
| Avg drawdowni | 2.75% | 9.18% | |
| Ulcer Indexi | 3.59% | 10.18% | |
| Max daily dropi | 3.96% | 3.56% | |
| Max wkly dropi | 5.54% | 8.12% | |
| 5Y | Growthi | +81.39% | +12.40% |
| CAGRi | +12.66% | +2.37% | |
| Volatilityi | 16.70% | 18.12% | |
| Sharpe ratioi | 0.53 | -0.03 | |
| Sortino ratioi | 0.77 | -0.04 | |
| Max drawdowni | 17.27% | 23.77% | |
| Current drawdowni | 4.07% | 17.53% | |
| Avg drawdowni | 4.69% | 8.27% | |
| Ulcer Indexi | 6.06% | 10.36% | |
| Max daily dropi | 6.96% | 6.23% | |
| Max wkly dropi | 7.43% | 8.92% | |
| 10Y | Growthi | +174.33% | +109.87% |
| CAGRi | +10.62% | +7.70% | |
| Volatilityi | 18.44% | 19.18% | |
| Sharpe ratioi | 0.40 | 0.25 | |
| Sortino ratioi | 0.56 | 0.35 | |
| Max drawdowni | 36.99% | 23.77% | |
| Current drawdowni | 4.07% | 17.53% | |
| Avg drawdowni | 5.57% | 6.58% | |
| Ulcer Indexi | 7.86% | 8.86% | |
| Max daily dropi | 9.67% | 8.74% | |
| Max wkly dropi | 20.98% | 16.27% |
Business comparison
| Category | KO | PG |
|---|---|---|
| Company | The Coca-Cola Company | Procter & Gamble Co. |
| Sector | Consumer Defensive | Consumer Defensive |
| Industry | Beverages - Non-Alcoholic | Household & Personal Products |
| Core business | The Coca-Cola Company is the world's largest beverage company with 500+ brands sold in 200+ countries including Coca-Cola, Diet Coke, Sprite, Fanta, Minute Maid, Dasani, Vitamin Water, Smartwater, Monster (minority stake), and Topo Chico. Coca-Cola's asset-light model focuses on brand building, concentrate manufacturing, and marketing — while independent bottlers (including Coca-Cola FEMSA, Arca Continental, and Coca-Cola Europacific Partners) handle manufacturing and distribution. This capital-light model generates high return on equity and strong free cash flow relative to capital invested. | Procter & Gamble is the world's largest consumer goods company with 65+ brands including Tide, Pampers, Gillette, Oral-B, Head & Shoulders, Pantene, Bounty, Charmin, Dawn, and Febreze sold across 180+ countries. P&G's portfolio spans laundry, fabric care, baby care, grooming, oral care, hair care, skin/personal care, and home care. P&G divested 100+ smaller brands to focus on its strongest mega-brands. P&G has 5 billion-dollar brands and 30+ brands generating $500M+ annually. |
| Investor focus | Investors focus on Coca-Cola's organic revenue growth (volume + pricing), pricing power in inflationary environments, share gains in non-carbonated beverages (water, sports drinks, coffee, tea), and Dividend King reliability. | Investors focus on P&G's organic net sales growth (volume + pricing), gross margin expansion, market share performance vs private label, and dividend growth (Dividend King with 65+ years). |
KO strengths
- World's most recognized brand: Coca-Cola is consistently ranked among the top 5 most valuable global brands — brand recognition creates pricing power and distribution advantages globally
- Asset-light bottling model: Coca-Cola earns concentrate revenue from independent bottlers rather than managing capital-intensive bottling operations — generating high returns on invested capital with minimal manufacturing capex
- Dividend King with 60+ years: Coca-Cola has raised its dividend for 60+ consecutive years — the most iconic consumer staples dividend growth track record alongside P&G
PG strengths
- Most diversified consumer staples portfolio: P&G's 65+ brands across 10 categories provide maximum revenue diversification vs Coca-Cola's beverage concentration
- Pricing power across essential categories: Tide, Pampers, and Oral-B serve household needs consumers don't eliminate — supporting pricing power even in economic downturns
- Dividend King with 65+ year increase streak: P&G's 65+ consecutive annual dividend increases makes it the gold standard among all US Dividend Aristocrats for income growth consistency
Risks to watch — KO
- Carbonated soft drink volume secular headwinds: consumers in developed markets continue shifting to healthier beverages — Coca-Cola's core CSDs face long-term volume pressure despite strong brand loyalty
- GLP-1 weight loss drugs reducing beverage consumption: Ozempic and Wegovy users report reduced appetite and beverage consumption — potential structural headwind to sugar-sweetened beverage volumes
- Premium valuation for a slow-growth defensive: KO trades at 25-28x earnings — expensive for a company growing revenue at 4-6% requiring consistent execution to justify vs historical forward P/E
Risks to watch — PG
- Premium valuation requiring consistent execution: P&G at 25-30x earnings is expensive for a 4-7% revenue grower — any organic growth deceleration creates multiple compression risk
- Private label trading-down pressure: store brands in laundry, paper, and diapers continue gaining share under budget pressure — P&G's premium pricing must maintain differentiation vs private label alternatives
- Category maturation in developed markets: P&G's developed market categories (US/Europe laundry, paper) are mature with low volume growth — emerging market expansion is critical for portfolio growth
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