HRB vs INTU Comparison: AI Score, Valuation, Performance and Upside
Compare H&R Block and Intuit by assisted vs DIY tax preparation market share, AI tax automation threat, subscription revenue, free cash flow, and which tax-season staple offers better value.
Use this H&R Block vs Intuit comparison to evaluate the key differences across valuation, growth, profitability, and risk before making an investment decision.
HRB and INTU are closely matched — they split the tracked metrics evenly. HRB leads on both 1-year return (-24.23%) and forward P/E quality (7.01x vs 10.65x for INTU), a relatively favorable combination of momentum and valuation. Analyst consensus implies meaningfully more upside for INTU (+62.73%) than for HRB (-3.26%).
| Metric | HRB | INTU |
|---|---|---|
| AI score | 35.3 | 48.4 |
| AI rank | #1663 | #591 |
| Latest close | $40.83 | $296.33 |
| 1M return | +12.39% | +13.00% |
| 6M return | +3.00% | -47.46% |
| 1Y return | -24.23% | -62.07% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | HRB | INTU |
|---|---|---|
| 1Y ago | $7.91K (-20.9%) started 2025-07-24 | $3.77K (-62.3%) started 2025-07-25 |
| 5Y ago | $23.74K (+137.4%) started 2021-07-26 | $5.88K (-41.2%) started 2021-07-26 |
| 10Y ago | $40.58K (+305.8%) started 2016-07-25 | $29.77K (+197.7%) started 2016-07-25 |
Hypothetical — past performance does not guarantee future results.
| Metric | HRB | INTU |
|---|---|---|
| Market cap | $5.18B | $79.62B |
| Trailing P/E | 7.30 | 17.76 |
| Forward P/E | 7.01 | 10.65 |
| Price/Sales | 1.32 | 11.84 |
| EV/Revenue | 1.59 | 3.81 |
| Analyst target | $39.50 | $473.68 |
| Target upside | -3.26% | +62.73% |
| Metric | HRB | INTU |
|---|---|---|
| Revenue growth | 5.30% | 10.40% |
| Earnings growth | 24.20% | 10.70% |
| EPS growth | +24.20% | +10.70% |
| FCF margin | +16.78% | +25.00% |
| Operating margin | N/A | 46.97% |
| Profit margin | 18.90% | 21.91% |
| ROIC proxy | N/A | 22.50% |
| Return on equity | N/A | 22.50% |
| Dividend yield | 4.25% | 1.65% |
| Beta | 0.38 | 1.00 |
| Debt/equity | N/A | 33.45 |
| Current ratio | 0.99 | 1.45 |
| Quick ratio | 0.90 | 0.62 |
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | HRB | INTU |
|---|---|---|---|
| 1Y | Growth | -24.23% | -62.30% |
| CAGR | -24.25% | -62.41% | |
| Sharpe ratio | -0.57 | -1.96 | |
| Max drawdown | 48.68% | 68.41% | |
| Max daily drop | 8.58% | 20.02% | |
| Max wkly drop | 16.65% | 24.51% | |
| 5Y | Growth | +98.00% | -42.66% |
| CAGR | +14.66% | -10.53% | |
| Sharpe ratio | 0.44 | -0.22 | |
| Max drawdown | 55.54% | 68.41% | |
| Max daily drop | 8.58% | 20.02% | |
| Max wkly drop | 16.65% | 24.51% | |
| 10Y | Growth | +152.16% | +177.99% |
| CAGR | +9.69% | +10.77% | |
| Sharpe ratio | 0.31 | 0.34 | |
| Max drawdown | 57.72% | 68.41% | |
| Max daily drop | 17.94% | 20.02% | |
| Max wkly drop | 25.73% | 24.51% |
| Category | HRB | INTU |
|---|---|---|
| Company | HRB | INTU |
| Sector | N/A | Technology |
| Industry | N/A | Software - Application |
| Core business | N/A | N/A |
| Investor focus | N/A | N/A |
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