Data as of:
brimindinvest.com / compare / now-vs-sapLIVE
NOW
ServiceNow, Inc. · Enterprise Software
$138.47
+15.88% this month
VERSUS
COMPARE
SAP
SAP SE · Enterprise Software
$213.66
+1.52% this month
Comparison scoreboard
SAP LEADS 4/5
AI Scorei
NOW 40.4
SAP 37.6
1Y Returni
NOW -27.15%
SAP -16.85%
Fwd P/Ei
NOW 28.91
SAP 22.03
Target Up.i
NOW -1.71%
SAP +17.16%
Op. Margini
NOW 4.06%
SAP 27.62%
Metrics last refreshed: 9/18/2026
Quick take

NOW vs SAP Stock Comparison: AI Score, Valuation, Performance and Upside

ShareXLinkedInRedditFacebookWhatsApp

ServiceNow and SAP both serve enterprise software customers, but ServiceNow is a cloud-native workflow automation platform expanding AI agent capabilities across IT, customer service, and HR use cases, while SAP is a much larger, more established ERP giant currently transitioning its deeply entrenched customer base from on-premise software to cloud subscriptions.

ServiceNow offers cloud-native growth and AI workflow automation exposure at a premium valuation, while SAP offers a large, entrenched ERP customer base with a multi-year cloud transition growth runway at a more moderate valuation. Consider whether you prefer ServiceNow's cloud-native AI workflow growth or SAP's entrenched ERP base and ongoing cloud transition.

Live analysis · updated 9/18/2026

SAP holds the edge across 4 of 5 key metrics in this comparison. SAP leads on both 1-year return (-16.85%) and forward P/E quality (22.03x vs 28.91x for NOW), a relatively favorable combination of momentum and valuation. On fundamentals, NOW is growing revenue faster (24.00%), while SAP maintains the higher operating margin (27.62%) — a classic growth-versus-profitability split. Analyst consensus implies meaningfully more upside for SAP (+17.16%) than for NOW (-1.71%).

Want a full valuation workup? 46-section report — AI Score, Monte Carlo forecast, bull/bear case, DCF, and more.
Normalized 1Y performance
NOW
SAP
Recent returns
NOW
SAP
Analyst price targets & sentiment

Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.

NOW · 41 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.5/5.0)
45 Buy / 2 Hold / 2 Sell
Price target range
analyst high$1,300.00
analyst mean$142.23
current price$138.47
-1.7% upside to analyst mean
SAP · 12 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.6/5.0)
13 Buy / 3 Hold / 0 Sell
Price target range
analyst low$177.00
analyst high$319.00
analyst mean$250.33
current price$213.66
+17.2% upside to analyst mean
Who should consider this stock?
NOW may suit investors who:
  • Want exposure to cloud-native workflow automation software with growing AI agent capabilities
  • Value ServiceNow's high net revenue retention and expansion into new enterprise use cases
  • Believe AI-driven enterprise automation spending will continue accelerating
  • Are comfortable paying a premium valuation for a faster-growing, cloud-native platform
SAP may suit investors who:
  • Want exposure to a deeply entrenched ERP platform used by major global enterprises
  • Value the multi-year growth runway created by SAP's ongoing cloud transition
  • Prefer a more moderately valued, diversified enterprise software portfolio over a narrower workflow platform
  • Believe SAP's AI feature integration (Joule) will help defend its position against cloud-native competitors
Performance & AI score
Performance & AI score
MetricNOWSAP
AI scorei40.437.6
AI ranki#1148#1458
Latest closei$138.47$213.66
1M returni+15.88%+1.52%
6M returni+22.25%+17.49%
1Y returni-27.15%-16.85%
$10,000 invested — hypothetical growth (dividends reinvested)

How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?

$10,000 invested — hypothetical growth (dividends reinvested)
PeriodNOWSAP
1Y ago$7.31K (-26.9%)
started 2025-09-18
$8.46K (-15.4%)
started 2025-09-17
5Y ago$10.67K (+6.7%)
started 2021-09-20
$17.65K (+76.5%)
started 2021-09-17
10Y ago$18.22K (+82.2%)
started 2016-09-19
$33.46K (+234.6%)
started 2016-09-19

Hypothetical — past performance does not guarantee future results.

Valuation & upside potential
Valuation & upside potential
MetricNOWSAP
Market capi$149.61B$246.61B
Trailing P/Ei89.8827.71
Forward P/Ei28.9122.03
Price/Salesi18.616.46
EV/Revenuei10.4190.91
Analyst targeti$142.23$250.33
Target upsidei-1.71%+17.16%
Growth, profitability & risk
Growth, profitability & risk
MetricNOWSAP
Revenue growthi24.00%9.40%
Earnings growthi-21.90%30.60%
EPS growthi-21.90%+30.60%
FCF margini+34.95%+23.80%
Operating margini4.06%27.62%
Profit margini11.34%20.41%
ROIC proxyi14.24%18.32%
Return on equityi14.24%18.32%
Dividend yieldiN/A1.37%
Payout ratioi0.00%37.53%
Dividend growth streakiN/A2 yrs
Betai0.930.78
Debt/equityi67.5421.97
Current ratioi0.701.15
Quick ratioi0.560.98
Correlation

Over the past year, NOW and SAP have moved strongly in the same direction (correlation of 0.72), based on daily returns.

1Y
0.72
-1.0+1.0
5Y
0.59
-1.0+1.0
10Y
0.05
-1.0+1.0
Drawdown & downside risk

Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.

1Y risk snapshot
NOW max drawdowni56.82%
SAP max drawdowni46.90%
NOW max wkly dropi18.63%
SAP max wkly dropi15.67%
5Y risk snapshot
NOW max drawdowni64.54%
SAP max drawdowni52.26%
NOW max wkly dropi18.63%
SAP max wkly dropi15.67%
10Y risk snapshot
NOW max drawdowni79.88%
SAP max drawdowni52.26%
NOW max wkly dropi79.56%
SAP max wkly dropi28.63%
Performance metrics by period
Performance metrics by period
PeriodMetricNOWSAP
1YGrowthi-26.95%-16.85%
CAGRi-26.97%-16.86%
Volatilityi57.17%38.98%
Sharpe ratioi-0.34-0.39
Sortino ratioi-0.48-0.54
Max drawdowni56.82%46.90%
Current drawdowni27.97%22.49%
Avg drawdowni32.36%24.81%
Ulcer Indexi36.31%28.31%
Max daily dropi17.75%15.20%
Max wkly dropi18.63%15.67%
5YGrowthi+6.72%+62.16%
CAGRi+1.31%+10.15%
Volatilityi45.42%30.16%
Sharpe ratioi0.160.32
Sortino ratioi0.220.47
Max drawdowni64.54%52.26%
Current drawdowni40.84%30.31%
Avg drawdowni24.21%16.10%
Ulcer Indexi29.73%21.98%
Max daily dropi17.75%15.20%
Max wkly dropi18.63%15.67%
10YGrowthi+82.22%+183.62%
CAGRi+6.19%+11.00%
Volatilityi282.63%28.92%
Sharpe ratioi0.600.35
Sortino ratioi2.520.49
Max drawdowni79.88%52.26%
Current drawdowni40.84%30.31%
Avg drawdowni35.14%14.35%
Ulcer Indexi43.03%19.81%
Max daily dropi79.81%23.16%
Max wkly dropi79.56%28.63%
AI Prediction Signali
Members only
Next 5 trading days
NOW
+2.8%BUY
SAP
+1.1%HOLD
Next 30 trading days
NOW
+6.4%BUY
SAP
+3.2%HOLD

Sign up to unlock AI price predictions

ML model trained on historical prices · 14-day free trial · No credit card required
Business comparison
Business comparison
CategoryNOWSAP
CompanyServiceNow, Inc.SAP SE
SectorTechnologyEnterprise Software
IndustrySoftware - ApplicationSoftware - Application
Core businessA cloud platform company providing workflow automation software for IT service management, and increasingly customer service, HR, and other enterprise functions, with growing AI agent capabilities layered across its platform.A global enterprise resource planning (ERP) software company providing core business applications used by large enterprises to manage finance, supply chain, and operations, currently transitioning its customer base to cloud-based subscription offerings.
Investor focusSubscription revenue growth, net revenue retention, expansion into new workflow automation use cases, and AI agent product adoption.Cloud subscription revenue growth as customers migrate from on-premise licenses, cloud backlog growth, and AI feature adoption (Joule) across its ERP suite.
NOW strengths
  • Strong position in IT workflow automation with a growing platform expanding into customer service, HR, and other enterprise functions
  • High net revenue retention reflecting strong customer expansion within existing accounts
  • Actively integrating AI agent capabilities across its workflow platform, positioning it to capture enterprise AI automation spending
SAP strengths
  • Deeply entrenched ERP platform used by a large base of major global enterprises for core business operations
  • Ongoing cloud transition creates a multi-year growth runway as customers migrate from legacy on-premise licenses
  • Broad, diversified enterprise software portfolio spanning finance, supply chain, and human capital management
Risks to watch — NOW
  • Premium valuation reflects high growth expectations that require continued platform expansion to justify
  • Faces increasing competition from other enterprise software vendors also building AI-powered workflow tools
  • Growth increasingly depends on successful expansion beyond its core IT service management use case
Risks to watch — SAP
  • Cloud transition requires customers to actively migrate from legacy on-premise systems, creating execution timing risk
  • Faces competition from more cloud-native enterprise software vendors including Workday and Oracle
  • Large, complex enterprise deployments can involve long sales cycles and implementation timelines
Frequently asked questions
NOW offers cloud-native growth and AI workflow automation exposure at a premium valuation. SAP offers a large, entrenched ERP customer base with a multi-year cloud transition growth runway at a more moderate valuation. The better choice depends on whether you prioritize cloud-native AI growth or an entrenched ERP base with transition upside.
Free public comparison

Want deeper AI forecasts?

This comparison page is public and free forever. Subscribers can unlock saved watchlists, full AI rankings, detailed forecasts, and interactive analysis tools.

In-Depth Reports

Full valuation workup with AI Score, Monte Carlo forecast, and bull/bear case — free preview, premium data from $3.99.

Related comparisons
More comparisons
Browse all 1,000 comparisons
ShareXLinkedInRedditFacebookWhatsApp