XM vs MDLA Stock Comparison: AI Score, Valuation, Performance and Upside
Both Qualtrics (XM) and Medallia (MDLA) are no longer publicly traded — Medallia was taken private by Thoma Bravo in 2021 and Qualtrics by Silver Lake in 2023. This comparison is primarily of historical interest as both major independent experience management platforms have been absorbed into private equity portfolios.
XM vs MDLA covers the two former public experience management software companies — both now private, reflecting the pattern of enterprise SaaS acquisitions by PE firms during the software valuation correction.
XM and MDLA are closely matched — they split the tracked metrics evenly.
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
- Qualtrics was taken private by Silver Lake in 2023 and is not available for public market investment
- For experience management, consider Salesforce (CRM) for CX features within its Service Cloud platform
- Survey software alternatives include SurveyMonkey (Momentive) and other public survey and feedback platforms
- Medallia was acquired by Thoma Bravo in 2021 and is not available for public market investment
- The enterprise CX software market continues through features in Salesforce, Microsoft, and other large CRM platforms
- Both major independent CX platforms (Qualtrics and Medallia) are now under private equity ownership
| Metric | XM | MDLA |
|---|---|---|
| AI scorei | N/A | N/A |
| AI ranki | N/A | N/A |
| Latest closei | N/A | N/A |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | XM | MDLA |
|---|
Hypothetical — past performance does not guarantee future results.
| Metric | XM | MDLA |
|---|---|---|
| Market capi | N/A | N/A |
| Trailing P/Ei | N/A | N/A |
| Forward P/Ei | N/A | N/A |
| Price/Salesi | 7.54 | N/A |
| EV/Revenuei | N/A | N/A |
| Analyst targeti | N/A | N/A |
| Target upsidei | N/A | N/A |
| Metric | XM | MDLA |
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| Revenue growthi | N/A | N/A |
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| Dividend yieldi | N/A | N/A |
| Payout ratioi | N/A | N/A |
| Dividend growth streaki | N/A | N/A |
| Betai | 2.05 | N/A |
| Debt/equityi | N/A | N/A |
| Current ratioi | N/A | N/A |
| Quick ratioi | N/A | N/A |
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | XM | MDLA |
|---|---|---|---|
| 1Y | Growthi | N/A | N/A |
| CAGRi | N/A | N/A | |
| Volatilityi | N/A | N/A | |
| Sharpe ratioi | N/A | N/A | |
| Sortino ratioi | N/A | N/A | |
| Max drawdowni | N/A | N/A | |
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| Avg drawdowni | N/A | N/A | |
| Ulcer Indexi | N/A | N/A | |
| Max daily dropi | N/A | N/A | |
| Max wkly dropi | N/A | N/A | |
| 5Y | Growthi | N/A | N/A |
| CAGRi | N/A | N/A | |
| Volatilityi | N/A | N/A | |
| Sharpe ratioi | N/A | N/A | |
| Sortino ratioi | N/A | N/A | |
| Max drawdowni | N/A | N/A | |
| Current drawdowni | N/A | N/A | |
| Avg drawdowni | N/A | N/A | |
| Ulcer Indexi | N/A | N/A | |
| Max daily dropi | N/A | N/A | |
| Max wkly dropi | N/A | N/A | |
| 10Y | Growthi | N/A | N/A |
| CAGRi | N/A | N/A | |
| Volatilityi | N/A | N/A | |
| Sharpe ratioi | N/A | N/A | |
| Sortino ratioi | N/A | N/A | |
| Max drawdowni | N/A | N/A | |
| Current drawdowni | N/A | N/A | |
| Avg drawdowni | N/A | N/A | |
| Ulcer Indexi | N/A | N/A | |
| Max daily dropi | N/A | N/A | |
| Max wkly dropi | N/A | N/A |
| Category | XM | MDLA |
|---|---|---|
| Company | Qualtrics International Inc. | Medallia, Inc. |
| Sector | Technology - Experience Management | Technology - Customer Experience Management |
| Industry | N/A | N/A |
| Core business | Qualtrics built the leading experience management (XM) platform for measuring customer experience (CX), employee experience (EX), product experience, and brand experience through survey-based feedback programs — acquired by SAP in 2019, re-IPO'd in 2021, then taken private by Silver Lake in 2023. | Medallia provided a customer experience management platform capturing and analyzing customer feedback signals across digital and physical touchpoints — acquired by Thoma Bravo in 2021 and taken private. |
| Investor focus | Qualtrics is no longer publicly traded — Silver Lake completed its acquisition and took Qualtrics private in 2023. For public experience management software exposure, consider publicly traded alternatives in the enterprise software space. | Medallia is no longer publicly traded — Thoma Bravo completed its acquisition in 2021. Both Qualtrics (XM) and Medallia (MDLA) are now private, making this comparison primarily of historical interest for the enterprise CX software market. |
- Market-leading experience management platform covering CX, EX, and brand research at enterprise scale
- Qualtrics XM Platform became the standard for enterprise feedback management across Fortune 500 companies
- AI-powered analysis and natural language processing of survey data at scale provided unique insight capabilities
- Real-time customer experience monitoring across hundreds of signal types beyond traditional surveys
- Deep enterprise integrations with CRM, contact center, and operational systems provided a contextual CX analytics layer
- Industry-specific solutions for financial services, hospitality, retail, and automotive developed deep vertical expertise
- Qualtrics was taken private by Silver Lake in 2023 and is no longer publicly traded
- Experience management software market continues with public competitors including Medallia (also private) and survey tools
- The Silver Lake acquisition reflected the strong private equity interest in enterprise software with recurring subscription revenue
- Medallia has been private since the 2021 Thoma Bravo acquisition and is no longer publicly traded
- Both major experience management companies (Qualtrics and Medallia) went private within a few years of each other
- Enterprise CX software market continues with smaller public players and integrated features in Salesforce (Service Cloud), Microsoft Dynamics, and other platforms
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