BRAZE vs HUBS Stock Comparison: AI Score, Valuation, Performance and Upside
Braze is a more focused customer engagement and messaging platform primarily serving consumer-facing brands, while HubSpot is a broader CRM suite spanning marketing, sales, and service aimed largely at small and mid-sized businesses. The comparison typically weighs Braze's specialized engagement depth against HubSpot's platform breadth and larger scale.
Use this BRAZE vs HUBS comparison to separate a focused customer-engagement specialist from a broader CRM platform: Braze offers deeper cross-channel messaging capability for consumer brands, while HubSpot offers an integrated marketing-sales-service suite with a larger customer base and emerging AI agent monetization.
BRAZE and HUBS are closely matched — they split the tracked metrics evenly.
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
- Want focused exposure to real-time, cross-channel customer engagement software
- Believe agentic AI personalization will expand Braze's product value
- Are comfortable with a smaller-scale company still reaching consistent profitability
- Seek exposure to consumer brand marketing technology spend
- Prefer a broader, integrated CRM platform spanning marketing, sales, and service
- Want exposure to SMB software adoption and seat expansion
- Believe new Breeze AI agents can open a meaningful usage-based revenue stream
- Value HubSpot's larger scale and established profitability trajectory
| Metric | BRAZE | HUBS |
|---|---|---|
| AI scorei | N/A | 42.9 |
| AI ranki | N/A | #691 |
| Latest closei | N/A | $238.91 |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | BRAZE | HUBS |
|---|---|---|
| 1Y ago | N/A | $5.52K (-44.8%) started 2025-10-16 |
| 5Y ago | N/A | $2.98K (-70.2%) started 2021-10-18 |
| 10Y ago | N/A | $46.39K (+363.9%) started 2016-10-17 |
Hypothetical — past performance does not guarantee future results.
| Metric | BRAZE | HUBS |
|---|---|---|
| Market capi | N/A | $13.34B |
| Trailing P/Ei | N/A | 92.44 |
| Forward P/Ei | N/A | 15.70 |
| Price/Salesi | N/A | 11.26 |
| EV/Revenuei | N/A | 3.45 |
| Analyst targeti | N/A | $240.69 |
| Target upsidei | N/A | -7.67% |
| Metric | BRAZE | HUBS |
|---|---|---|
| Revenue growthi | N/A | 19.80% |
| Earnings growthi | N/A | 968.10% |
| EPS growthi | N/A | +968.10% |
| FCF margini | N/A | +19.33% |
| Operating margini | N/A | 4.87% |
| Profit margini | N/A | 4.26% |
| ROIC proxyi | N/A | 7.89% |
| Return on equityi | N/A | 7.89% |
| Dividend yieldi | N/A | N/A |
| Payout ratioi | N/A | 0.00% |
| Dividend growth streaki | N/A | N/A |
| Betai | N/A | 1.17 |
| Debt/equityi | N/A | 14.30 |
| Current ratioi | N/A | 1.38 |
| Quick ratioi | N/A | 1.11 |
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | BRAZE | HUBS |
|---|---|---|---|
| 1Y | Growthi | N/A | -44.79% |
| CAGRi | N/A | -44.84% | |
| Volatilityi | N/A | 73.71% | |
| Sharpe ratioi | N/A | -0.50 | |
| Sortino ratioi | N/A | -0.67 | |
| Max drawdowni | N/A | 65.57% | |
| Current drawdowni | N/A | 51.69% | |
| Avg drawdowni | N/A | 44.59% | |
| Ulcer Indexi | N/A | 47.74% | |
| Max daily dropi | N/A | 19.10% | |
| Max wkly dropi | N/A | 27.02% | |
| 5Y | Growthi | N/A | -70.25% |
| CAGRi | N/A | -21.55% | |
| Volatilityi | N/A | 57.51% | |
| Sharpe ratioi | N/A | -0.21 | |
| Sortino ratioi | N/A | -0.30 | |
| Max drawdowni | N/A | 80.02% | |
| Current drawdowni | N/A | 71.96% | |
| Avg drawdowni | N/A | 45.77% | |
| Ulcer Indexi | N/A | 49.50% | |
| Max daily dropi | N/A | 19.10% | |
| Max wkly dropi | N/A | 27.02% | |
| 10Y | Growthi | N/A | +363.90% |
| CAGRi | N/A | +16.59% | |
| Volatilityi | N/A | 52.25% | |
| Sharpe ratioi | N/A | 0.47 | |
| Sortino ratioi | N/A | 0.68 | |
| Max drawdowni | N/A | 80.02% | |
| Current drawdowni | N/A | 71.96% | |
| Avg drawdowni | N/A | 27.18% | |
| Ulcer Indexi | N/A | 36.01% | |
| Max daily dropi | N/A | 19.10% | |
| Max wkly dropi | N/A | 28.86% |
| Category | BRAZE | HUBS |
|---|---|---|
| Company | Braze, Inc. | HubSpot, Inc. |
| Sector | Marketing Technology (Customer Engagement) | Technology |
| Industry | N/A | Software - Application |
| Core business | Braze provides a customer engagement platform that helps brands orchestrate personalized messaging across push, email, SMS, and in-app channels, increasingly incorporating AI-driven agentic personalization. | HubSpot provides an integrated CRM platform spanning marketing, sales, service, and content management, aimed primarily at small and mid-sized businesses, and has been rolling out Breeze AI agents across its product suite. |
| Investor focus | Investors watch Braze's large-customer growth and net revenue retention, its progress toward sustained profitability, and adoption of AI-driven engagement features amid rising interest in agentic commerce. | Investors focus on HubSpot's customer and seat growth, average subscription revenue per customer, and monetization of its new Breeze AI agents, including a shift toward pay-per-result pricing for some agents. |
- Strong positioning in real-time, cross-channel customer engagement for consumer brands
- Published research (its annual Customer Engagement Review) reinforcing thought leadership in AI-driven engagement trends
- Expanding large-customer base across retail, media, and travel verticals
- Broad, integrated CRM suite spanning marketing, sales, and service in one platform
- Strong brand recognition and inbound-marketing-driven customer acquisition among SMBs
- New Breeze AI agents (including pay-per-result pricing) opening a usage-based monetization path
- Smaller scale and less diversified product suite than larger marketing/CRM platforms
- Still working toward consistent GAAP profitability
- Competitive pressure from larger platforms bundling similar engagement features
- Exposure to SMB customer budgets, which can be more cyclical than enterprise spend
- New AI agent pricing models are still early and unproven at scale
- Competition from Salesforce, Microsoft, and other CRM and marketing platforms
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