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PRI
Primerica, Inc. · Financials - Life Insurance
$299.73
+13.96% this month
VERSUS
⟷
COMPARE
UNM
Unum Group · Financials - Group Insurance & Employee Benefits
$87.74
+0.83% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
PRI
1
UNM
3
Comparison scoreboard
UNM LEADS 3/5AI Score
PRI 44.0
UNM ✓46.2
1Y Return
PRI ✓+11.76%
UNM +11.01%
Fwd P/E
PRI 11.30
UNM ✓9.03
Target Up.
PRI -0.41%
UNM ✓+13.45%
Op. Margin
PRI N/A
UNM N/A
Metrics last refreshed: 7/9/2026
Quick take
PRI vs UNM Stock Comparison: AI Score, Valuation, Performance and Upside
PRI (Primerica) and UNM (Unum Group) are both insurance companies but with very different products and distribution — Primerica sells individual term life insurance direct to middle-income consumers through an independent representative network, while Unum sells group disability and life insurance products through employer benefit programs. Primerica is capital-light and high-return; Unum has scale in workplace benefits with legacy long-term care exposure.
PRI vs UNM is individual term life insurance direct sales (Primerica's representative network reaching middle-income families with affordable term life protection and financial products) versus group workplace benefits insurance (Unum's employer-distribution disability, life, and supplemental health products with recurring premium revenue through payroll deductions) — individual consumer insurance versus employer benefit insurance.
Live analysis · updated 7/9/2026
UNM holds the edge across 3 of 5 key metrics in this comparison. PRI has delivered stronger 1-year price return (+11.76% vs +11.01%), though UNM has the better forward P/E setup (9.03x vs 11.30x for PRI). Analyst consensus implies meaningfully more upside for UNM (+13.45%) than for PRI (-0.41%).
Normalized 1Y performance
PRI
UNM
Recent returns
PRI
UNM
Analyst price targets & sentiment
PRI · 6 analysts
STRONG BUYHOLDSTRONG SELL
Buy (2.3/5.0)
Price target range
analyst low$263.00
analyst high$322.00
analyst mean$298.50
current price$299.73
-0.4% upside to analyst mean
UNM · 13 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.8/5.0)
Price target range
analyst low$81.00
analyst high$117.00
analyst mean$99.54
current price$87.74
+13.4% upside to analyst mean
Who should consider this stock?
PRI may suit investors who:
- →Want life insurance company exposure with a unique direct-to-consumer distribution model targeting the large middle-income market that traditional financial advisors underserve
- →Value Primerica's capital-light term life business model generating strong free cash flow and consistent capital returns through dividends and buybacks
- →Appreciate the 'buy term and invest the difference' consumer education philosophy as both a competitive differentiator and a product positioning that aligns with sound personal finance principles
UNM may suit investors who:
- →Want workplace benefits insurance exposure — Unum's group disability and life insurance products distributed through employer benefit programs generate recurring premium revenue with high persistency
- →Value Unum's income replacement role for working Americans as a socially essential financial protection product — workers who become disabled need disability income insurance to maintain their financial stability
- →Accept the long-term care reserve overhang as a managed (though uncertain) legacy issue while focusing on the underlying group insurance and supplemental health business performance
Performance & AI score
| Metric | PRI | UNM |
|---|---|---|
| AI score | 44.0 | 46.2 |
| AI rank | #764 | #644 |
| Latest close | $299.73 | $87.74 |
| 1M return | +13.96% | +0.83% |
| 6M return | +15.95% | +12.89% |
| 1Y return | +11.76% | +11.01% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | PRI | UNM |
|---|---|---|
| 1Y ago | $11.37K (+13.7%) started 2025-07-08 | $11.37K (+13.7%) started 2025-07-08 |
| 5Y ago | $24.34K (+143.4%) started 2021-07-08 | $45.42K (+354.2%) started 2021-07-08 |
| 10Y ago | $67.49K (+574.9%) started 2016-07-08 | $57.09K (+470.9%) started 2016-07-08 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | PRI | UNM |
|---|---|---|
| Market cap | $9.35B | $14.02B |
| Trailing P/E | 12.69 | 19.33 |
| Forward P/E | 11.30 | 9.03 |
| Price/Sales | 2.74 | 1.05 |
| EV/Revenue | 3.08 | 1.18 |
| Analyst target | $298.50 | $99.54 |
| Target upside | -0.41% | +13.45% |
Growth, profitability & risk
| Metric | PRI | UNM |
|---|---|---|
| Revenue growth | 8.10% | 8.50% |
| Earnings growth | 18.20% | 33.00% |
| EPS growth | +18.20% | +33.00% |
| FCF margin | +31.38% | -13.62% |
| Operating margin | N/A | N/A |
| Profit margin | 22.61% | 5.86% |
| ROIC proxy | 32.34% | 7.07% |
| Return on equity | 32.34% | 7.07% |
| Dividend yield | 1.48% | 2.06% |
| Beta | 0.88 | 0.24 |
| Debt/equity | 73.79 | 36.93 |
| Current ratio | 3.60 | 18.37 |
| Quick ratio | 1.09 | 4.50 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
PRI max drawdown13.28%
UNM max drawdown15.34%
PRI max wkly drop9.05%
UNM max wkly drop13.66%
5Y risk snapshot
PRI max drawdown36.66%
UNM max drawdown20.95%
PRI max wkly drop15.16%
UNM max wkly drop18.72%
10Y risk snapshot
PRI max drawdown54.47%
UNM max drawdown81.06%
PRI max wkly drop36.84%
UNM max wkly drop36.97%
Performance metrics by period
| Period | Metric | PRI | UNM |
|---|---|---|---|
| 1Y | Growth | +11.76% | +11.01% |
| CAGR | +11.77% | +11.02% | |
| Sharpe ratio | 0.42 | 0.37 | |
| Max drawdown | 13.28% | 15.34% | |
| Max daily drop | 4.38% | 12.18% | |
| Max wkly drop | 9.05% | 13.66% | |
| 5Y | Growth | +125.57% | +284.08% |
| CAGR | +17.67% | +30.89% | |
| Sharpe ratio | 0.59 | 0.90 | |
| Max drawdown | 36.66% | 20.95% | |
| Max daily drop | 10.62% | 13.17% | |
| Max wkly drop | 15.16% | 18.72% | |
| 10Y | Growth | +488.78% | +289.85% |
| CAGR | +19.40% | +14.58% | |
| Sharpe ratio | 0.59 | 0.43 | |
| Max drawdown | 54.47% | 81.06% | |
| Max daily drop | 16.57% | 22.37% | |
| Max wkly drop | 36.84% | 36.97% |
Business comparison
| Category | PRI | UNM |
|---|---|---|
| Company | Primerica, Inc. | Unum Group |
| Sector | Financials - Life Insurance | Financials - Group Insurance & Employee Benefits |
| Industry | N/A | N/A |
| Core business | Primerica is a leading provider of term life insurance to middle-income families in North America — distributing exclusively through a network of over 130,000 independent licensed representatives who sell term life insurance primarily to the clients' own social networks (multilevel marketing-adjacent distribution model). Primerica also offers mutual funds, variable annuities, and debt management through its representative network. | Unum Group is a leading group disability and life insurance provider — selling group disability income insurance, group life insurance, supplemental health insurance, and voluntary benefits to employers for distribution through workplace benefit programs. Unum serves employers of all sizes, from small businesses to large corporations, in the U.S. and U.K. |
| Investor focus | Investors track Primerica's term life insurance face amount in force and new issued policies, independent sales representative count and recruitment, investment and savings product revenue, mortality experience (actual claims versus expected), and capital returns through dividends and buybacks. | Investors track Unum's group disability benefits ratio (claims paid as percentage of premiums collected — the primary profitability metric), premium revenue growth, long-term care reserve adequacy, and capital management as Unum manages its legacy long-term care insurance block. |
PRI strengths
- →Unique direct sales distribution — Primerica's independent representative model creates a large, self-funded sales force that generates term life insurance awareness in middle-income markets underserved by traditional insurance agents who focus on high-net-worth clients
- →Middle-income market positioning — Primerica's 'buy term and invest the difference' philosophy resonates with families needing affordable protection rather than complex whole life products
- →Strong capital generation — term life insurance is capital-light relative to permanent life insurance; Primerica generates significant free cash flow from its life insurance operations and returns substantial capital to shareholders
UNM strengths
- →Group disability insurance market leadership — Unum is one of the largest group disability insurers in the U.S., benefiting from workplace benefit relationships that create recurring premium revenue through payroll deductions
- →Employer distribution efficiency — selling through employer benefit programs provides access to large employee populations at low distribution cost; once enrolled, group insurance has high persistency as employees rarely cancel workplace benefits
- →U.K. market diversification — Unum's significant U.K. group risk insurance business provides geographic diversification and exposure to the different regulatory environment and benefit purchase behaviors of U.K. employers
Risks to watch — PRI
- →Representative recruitment is critical — Primerica's business model depends on continual recruitment of new independent representatives; if recruitment slows, new policy production declines
- →Investment and savings product regulation — Primerica's mutual fund and investment product sales face regulatory oversight that can limit distribution practices if compliance issues arise
- →Competition from online term life insurance — digital term life insurance platforms (Policy Genius, Haven Life, Ladder) provide price transparency and convenience that could attract consumers away from Primerica's agent-sold model
Risks to watch — UNM
- →Legacy long-term care reserve risk — Unum wrote long-term care insurance policies in the 1990s and 2000s that have proven expensive; reserve strengthening actions to cover higher-than-expected claims have periodically impacted earnings
- →Group disability incidence is cyclical — disability claims tend to increase during economic slowdowns as injured workers have less incentive to return to work quickly when employment alternatives are limited
- →Interest rate sensitivity — Unum invests insurance premiums in fixed-income securities; low interest rate environments compress investment income, while rapidly rising rates create book value volatility from unrealized losses
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