AMZN vs TGT Stock Comparison: AI Score, Valuation, Performance and Upside
Amazon and Target both compete for consumer retail spending, but Amazon is a much larger, more diversified company with a dominant e-commerce marketplace, a highly profitable cloud computing business, and a growing advertising segment, while Target is a US-focused physical retailer differentiated by its private label brands and curated merchandising, competing through same-day fulfillment services.
Amazon offers massive scale and diversification across e-commerce, cloud computing, and advertising, giving it multiple growth and profit engines, while Target offers a more focused, curated physical retail model with strong private label economics but without a comparable high-margin cloud or advertising business at scale. Consider whether you prefer Amazon's diversified scale or Target's focused physical retail differentiation.
AMZN holds the edge across 3 of 5 key metrics in this comparison. TGT leads on both 1-year return (+78.14%) and forward P/E quality (17.17x vs 24.68x for AMZN), a relatively favorable combination of momentum and valuation. AMZN leads on both revenue growth (19.60%) and operating margin (13.69%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for AMZN (+27.80%) than for TGT (-0.96%).
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
- Want diversified exposure across e-commerce, cloud computing (AWS), and digital advertising
- Believe AWS's high margins will continue funding broader company growth investments
- Value Amazon's massive logistics and fulfillment scale as a durable competitive advantage
- Are comfortable with e-commerce segment margins remaining thinner than the overall blended business
- Prefer a focused, US-based physical retail model differentiated by strong private label brands
- Value curated merchandising and store experience as a competitive differentiator
- Believe same-day fulfillment services can help Target compete effectively against pure e-commerce players
- Want retail exposure without Amazon's scale-driven complexity and multi-segment structure
| Metric | AMZN | TGT |
|---|---|---|
| AI scorei | 62.4 | 52.1 |
| AI ranki | #122 | #412 |
| Latest closei | $251.19 | $159.83 |
| 1M returni | -3.18% | +4.82% |
| 6M returni | +20.32% | +39.63% |
| 1Y returni | +7.32% | +78.14% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | AMZN | TGT |
|---|---|---|
| 1Y ago | $10.84K (+8.4%) started 2025-09-17 | $17.97K (+79.7%) started 2025-09-17 |
| 5Y ago | $14.97K (+49.7%) started 2021-09-20 | $8.2K (-18.0%) started 2021-09-20 |
| 10Y ago | $64.81K (+548.1%) started 2016-09-19 | $39.58K (+295.8%) started 2016-09-19 |
Hypothetical — past performance does not guarantee future results.
| Metric | AMZN | TGT |
|---|---|---|
| Market capi | $2.77T | $74.13B |
| Trailing P/Ei | 20.66 | 17.21 |
| Forward P/Ei | 24.68 | 17.17 |
| Price/Salesi | 3.49 | 0.42 |
| EV/Revenuei | 3.74 | 0.81 |
| Analyst targeti | $328.17 | $161.62 |
| Target upsidei | +27.80% | -0.96% |
| Metric | AMZN | TGT |
|---|---|---|
| Revenue growthi | 19.60% | 5.30% |
| Earnings growthi | 242.30% | 100.50% |
| EPS growthi | +242.30% | +100.50% |
| FCF margini | +0.42% | +3.20% |
| Operating margini | 13.69% | 5.90% |
| Profit margini | 17.44% | 4.08% |
| ROIC proxyi | 30.56% | 26.41% |
| Return on equityi | 30.56% | 26.41% |
| Dividend yieldi | N/A | 2.84% |
| Payout ratioi | 0.00% | 47.30% |
| Dividend growth streaki | N/A | No increase yet |
| Betai | 1.44 | 0.97 |
| Debt/equityi | 45.62 | 106.99 |
| Current ratioi | 1.03 | 0.99 |
| Quick ratioi | 0.84 | 0.26 |
Over the past year, AMZN and TGT have moved weakly in the same direction (correlation of 0.15), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | AMZN | TGT |
|---|---|---|---|
| 1Y | Growthi | +8.45% | +79.73% |
| CAGRi | +8.46% | +79.88% | |
| Volatilityi | 34.37% | 30.65% | |
| Sharpe ratioi | 0.27 | 1.93 | |
| Sortino ratioi | 0.44 | 3.00 | |
| Max drawdowni | 21.74% | 14.41% | |
| Current drawdowni | 11.56% | 5.92% | |
| Avg drawdowni | 8.74% | 3.14% | |
| Ulcer Indexi | 10.42% | 4.39% | |
| Max daily dropi | 5.55% | 5.44% | |
| Max wkly dropi | 14.09% | 10.18% | |
| 5Y | Growthi | +49.71% | -26.66% |
| CAGRi | +8.42% | -6.02% | |
| Volatilityi | 36.48% | 36.13% | |
| Sharpe ratioi | 0.28 | -0.11 | |
| Sortino ratioi | 0.41 | -0.15 | |
| Max drawdowni | 55.73% | 65.22% | |
| Current drawdowni | 11.56% | 33.57% | |
| Avg drawdowni | 18.17% | 41.73% | |
| Ulcer Indexi | 23.57% | 44.20% | |
| Max daily dropi | 14.05% | 24.93% | |
| Max wkly dropi | 20.35% | 30.35% | |
| 10Y | Growthi | +548.15% | +197.81% |
| CAGRi | +20.56% | +11.54% | |
| Volatilityi | 33.12% | 33.56% | |
| Sharpe ratioi | 0.60 | 0.36 | |
| Sortino ratioi | 0.88 | 0.51 | |
| Max drawdowni | 56.15% | 65.22% | |
| Current drawdowni | 11.56% | 33.57% | |
| Avg drawdowni | 12.88% | 25.74% | |
| Ulcer Indexi | 18.20% | 32.72% | |
| Max daily dropi | 14.05% | 24.93% | |
| Max wkly dropi | 20.35% | 30.35% |
| Category | AMZN | TGT |
|---|---|---|
| Company | Amazon.com, Inc. | Target Corporation |
| Sector | Consumer Cyclical | Consumer Defensive |
| Industry | Internet Retail | Discount Stores |
| Core business | Operates the largest global e-commerce marketplace, alongside a dominant cloud computing business (AWS), a fast-growing advertising segment, and expanding physical and same-day delivery logistics. | Operates a large network of general merchandise retail stores in the US, combining physical retail with same-day fulfillment services (Drive Up, Shipt) and a strong private label product portfolio. |
| Investor focus | AWS cloud growth and margins, e-commerce operating margin improvement, advertising revenue growth, and same-day/next-day delivery investment. | Comparable store sales growth, private label brand penetration and margin contribution, digital/same-day fulfillment growth, and inventory management discipline. |
- Dominant e-commerce marketplace with massive scale, selection, and logistics infrastructure advantages
- AWS cloud business provides a large, high-margin profit engine that funds broader company investment
- Rapidly growing, high-margin advertising business layered on top of its retail marketplace traffic
- Strong private label brand portfolio drives customer loyalty and supports higher margins than national brands
- Curated store experience and merchandising differentiate Target from larger, more transactional retailers
- Same-day fulfillment services (Drive Up, Shipt) leverage its store network as a competitive advantage against pure e-commerce
- E-commerce segment operates on thinner margins than AWS, making overall profitability sensitive to segment mix
- Heavy ongoing capital expenditure on logistics infrastructure and AI/cloud data centers
- Faces regulatory scrutiny in multiple jurisdictions regarding marketplace and antitrust practices
- Comparable store sales have been pressured by discretionary spending softness and value-conscious consumers
- Smaller scale than Amazon in e-commerce logistics and lacks a comparable high-margin cloud business
- Inventory management and merchandising missteps have historically pressured margins during demand shifts
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