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brimindinvest.com / compare / googl-vs-msftLIVE
GOOGL
GOOGL ·
$354.30
-2.11% this month
VERSUS
COMPARE
MSFT
MSFT ·
$499.99
+30.43% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
GOOGL
2
MSFT
3
MSFT LEADS 3/5
Comparison scoreboard
MSFT LEADS 3/5
AI Score
GOOGL 65.8
MSFT 58.8
1Y Return
GOOGL +80.68%
MSFT -4.75%
Fwd P/E
GOOGL 24.17
MSFT 19.96
Target Up.
GOOGL +19.89%
MSFT +21.16%
Op. Margin
GOOGL 34.03%
MSFT 45.11%
Metrics last refreshed: 8/8/2026
Quick take

GOOGL vs MSFT Comparison: AI Score, Valuation, Performance and Upside

Live analysis · updated 8/8/2026

MSFT holds the edge across 3 of 5 key metrics in this comparison. GOOGL has delivered stronger 1-year price return (+80.68% vs -4.75%), though MSFT has the better forward P/E setup (19.96x vs 24.17x for GOOGL). On fundamentals, GOOGL is growing revenue faster (24.20%), while MSFT maintains the higher operating margin (45.11%) — a classic growth-versus-profitability split. Analyst consensus implies similar upside for both: +19.89% for GOOGL and +21.16% for MSFT.

Normalized 1Y performance
GOOGL
MSFT
Recent returns
GOOGL
MSFT
Analyst price targets & sentiment
GOOGL · 52 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.6/5.0)
Price target range
analyst low$160.00
analyst mean$426.95
current price$354.30
+19.9% upside to analyst mean
MSFT · 54 analysts
STRONG BUYHOLDSTRONG SELL
Strong Buy (1.3/5.0)
Price target range
analyst low$400.00
analyst high$870.00
analyst mean$563.05
current price$499.99
+21.2% upside to analyst mean
Performance & AI score
Performance & AI score
MetricGOOGLMSFT
AI score65.858.8
AI rank#65#187
Latest close$354.30$499.99
1M return-2.11%+30.43%
6M return+6.96%+27.01%
1Y return+80.68%-4.75%
$10,000 invested — hypothetical growth (dividends reinvested)

How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?

$10,000 invested — hypothetical growth (dividends reinvested)
PeriodGOOGLMSFT
1Y ago$18.03K (+80.3%)
started 2025-08-07
$9.6K (-4.0%)
started 2025-08-07
5Y ago$26.13K (+161.3%)
started 2021-08-09
$18.54K (+85.4%)
started 2021-08-09
10Y ago$88.85K (+788.5%)
started 2016-08-08
$109.15K (+991.5%)
started 2016-08-08

Hypothetical — past performance does not guarantee future results.

Valuation & upside potential
Valuation & upside potential
MetricGOOGLMSFT
Market cap$4.36T$3.45T
Trailing P/E17.8625.90
Forward P/E24.1719.96
Price/Sales5.8811.87
EV/Revenue9.5410.56
Analyst target$426.95$563.05
Target upside+19.89%+21.16%
Growth, profitability & risk
Growth, profitability & risk
MetricGOOGLMSFT
Revenue growth24.20%17.70%
Earnings growth294.00%31.70%
EPS growth+294.00%+31.70%
FCF margin+5.08%+4.93%
Operating margin34.03%45.11%
Profit margin54.77%40.30%
ROIC proxy48.68%34.04%
Return on equity48.68%34.04%
Dividend yield0.25%0.78%
Beta1.251.13
Debt/equity18.8629.12
Current ratio2.721.23
Quick ratio2.471.10
Drawdown & downside risk

Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.

1Y risk snapshot
GOOGL max drawdown21.09%
MSFT max drawdown34.91%
GOOGL max wkly drop10.37%
MSFT max wkly drop14.43%
5Y risk snapshot
GOOGL max drawdown44.32%
MSFT max drawdown37.15%
GOOGL max wkly drop13.41%
MSFT max wkly drop14.43%
10Y risk snapshot
GOOGL max drawdown44.32%
MSFT max drawdown37.15%
GOOGL max wkly drop15.46%
MSFT max wkly drop16.36%
Performance metrics by period
Performance metrics by period
PeriodMetricGOOGLMSFT
1YGrowth+80.29%-4.00%
CAGR+80.44%-4.01%
Sharpe ratio1.84-0.11
Max drawdown21.09%34.91%
Max daily drop7.13%9.99%
Max wkly drop10.37%14.43%
5YGrowth+160.01%+79.26%
CAGR+21.08%+12.40%
Sharpe ratio0.620.40
Max drawdown44.32%37.15%
Max daily drop9.51%9.99%
Max wkly drop13.41%14.43%
10YGrowth+784.20%+866.30%
CAGR+24.36%+25.47%
Sharpe ratio0.740.80
Max drawdown44.32%37.15%
Max daily drop11.63%14.74%
Max wkly drop15.46%16.36%
Business comparison
Business comparison
CategoryGOOGLMSFT
CompanyGOOGLMSFT
SectorCommunication ServicesTechnology
IndustryInternet Content & InformationSoftware - Infrastructure
Core businessN/AN/A
Investor focusN/AN/A
AI Prediction SignalNext 5 trading days
Members only
GOOGL
+2.8%BUY
MSFT
+1.1%HOLD

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