brimindinvest.com / compare / googl-vs-msftLIVE
GOOGL
GOOGL ·
$349.68
-8.69% this month
VERSUS
COMPARE
MSFT
MSFT ·
$367.34
-12.24% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
GOOGL
2
MSFT
3
MSFT LEADS 3/5
Comparison scoreboard
MSFT LEADS 3/5
AI Score
GOOGL 65.7
MSFT 58.2
1Y Return
GOOGL +109.84%
MSFT -23.05%
Fwd P/E
GOOGL 25.39
MSFT 19.61
Target Up.
GOOGL +17.61%
MSFT +47.97%
Op. Margin
GOOGL 36.12%
MSFT 46.33%
Metrics last refreshed: 6/24/2026
Quick take

GOOGL vs MSFT Comparison: AI Score, Valuation, Performance and Upside

Live analysis · updated 6/24/2026

MSFT holds the edge across 3 of 5 key metrics in this comparison. GOOGL has delivered stronger 1-year price return (+109.84% vs -23.05%), though MSFT trades at the lower forward P/E (19.61x vs 25.39x). On fundamentals, GOOGL is growing revenue faster (21.80%), while MSFT maintains the higher operating margin (46.33%) — a classic growth-versus-profitability split. Analyst consensus implies meaningfully more upside for MSFT (+47.97%) than for GOOGL (+17.61%).

Normalized 1Y performance
GOOGL
MSFT
Recent returns
GOOGL
MSFT
Analyst price targets & sentiment
GOOGL · 52 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.6/5.0)
Price target range
analyst low$160.00
analyst mean$432.83
current price$349.68
+17.6% upside to analyst mean
MSFT · 54 analysts
STRONG BUYHOLDSTRONG SELL
Strong Buy (1.3/5.0)
Price target range
analyst low$400.00
analyst high$870.00
analyst mean$561.39
current price$367.34
+48.0% upside to analyst mean
Performance & AI score
MetricGOOGLMSFT
AI score65.758.2
AI rank#57#178
Latest close$349.68$367.34
1M return-8.69%-12.24%
6M return+13.84%-24.40%
1Y return+109.84%-23.05%
$10,000 invested — hypothetical growth (dividends reinvested)

How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?

PeriodGOOGLMSFT
1Y ago$21.17K (+111.7%)
started 2025-06-23
$7.56K (-24.4%)
started 2025-06-23
5Y ago$28.91K (+189.1%)
started 2021-06-23
$14.81K (+48.1%)
started 2021-06-23
10Y ago$98.77K (+887.7%)
started 2016-06-23
$89.69K (+796.9%)
started 2016-06-23

Hypothetical — past performance does not guarantee future results.

Valuation & upside potential
MetricGOOGLMSFT
Market cap$4.49T$2.82T
Trailing P/E28.0922.57
Forward P/E25.3919.61
Price/Sales5.8811.87
EV/Revenue10.489.00
Analyst target$432.83$561.39
Target upside+17.61%+47.97%
Growth, profitability & risk
MetricGOOGLMSFT
Revenue growth21.80%18.30%
Earnings growth82.00%23.40%
EPS growth+82.00%+23.40%
FCF margin+6.61%+11.63%
Operating margin36.12%46.33%
Profit margin37.92%39.34%
ROIC proxy38.88%34.01%
Return on equity38.88%34.01%
Dividend yield0.24%0.96%
Beta1.241.10
Debt/equity20.0330.27
Current ratio1.921.28
Quick ratio1.711.14
Drawdown & downside risk

Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.

1Y risk snapshot
GOOGL max drawdown20.42%
MSFT max drawdown34.18%
GOOGL max wkly drop9.46%
MSFT max wkly drop14.43%
5Y risk snapshot
GOOGL max drawdown44.32%
MSFT max drawdown37.15%
GOOGL max wkly drop13.41%
MSFT max wkly drop14.43%
10Y risk snapshot
GOOGL max drawdown44.32%
MSFT max drawdown37.15%
GOOGL max wkly drop15.46%
MSFT max wkly drop16.36%
Performance metrics by period
PeriodMetricGOOGLMSFT
1YGrowth+111.68%-24.42%
CAGR+112.23%-24.49%
Sharpe ratio2.55-1.13
Max drawdown20.42%34.18%
Max daily drop4.99%9.99%
Max wkly drop9.46%14.43%
5YGrowth+187.69%+43.15%
CAGR+23.55%+7.44%
Sharpe ratio0.690.24
Max drawdown44.32%37.15%
Max daily drop9.51%9.99%
Max wkly drop13.41%14.43%
10YGrowth+882.98%+694.05%
CAGR+25.69%+23.03%
Sharpe ratio0.780.74
Max drawdown44.32%37.15%
Max daily drop11.63%14.74%
Max wkly drop15.46%16.36%
Business comparison
CategoryGOOGLMSFT
CompanyGOOGLMSFT
SectorCommunication ServicesTechnology
IndustryInternet Content & InformationSoftware - Infrastructure
Core businessN/AN/A
Investor focusN/AN/A
AI Prediction SignalNext 5 trading days
Members only
GOOGL
+2.8%BUY
MSFT
+1.1%HOLD

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