Data as of:
brimindinvest.com / compare / googl-vs-msftLIVE
GOOGL
GOOGL ·
$354.97
+2.94% this month
VERSUS
COMPARE
MSFT
MSFT ·
$501.61
+3.80% this month
Comparison scoreboard
GOOGL LEADS 3/5
AI Scorei
GOOGL 63.9
MSFT 60.0
1Y Returni
GOOGL +39.36%
MSFT -3.15%
Fwd P/Ei
GOOGL 23.37
MSFT 21.78
Target Up.i
GOOGL +23.51%
MSFT +10.89%
Op. Margini
GOOGL 34.03%
MSFT 45.11%
Metrics last refreshed: 9/22/2026
Quick take

GOOGL vs MSFT Comparison: AI Score, Valuation, Performance and Upside

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Live analysis · updated 9/22/2026

GOOGL holds the edge across 3 of 5 key metrics in this comparison. GOOGL has delivered stronger 1-year price return (+39.36% vs -3.15%), though MSFT has the better forward P/E setup (21.78x vs 23.37x for GOOGL). On fundamentals, GOOGL is growing revenue faster (24.20%), while MSFT maintains the higher operating margin (45.11%) — a classic growth-versus-profitability split. Analyst consensus implies meaningfully more upside for GOOGL (+23.51%) than for MSFT (+10.89%).

Want a full valuation workup? 46-section report — AI Score, Monte Carlo forecast, bull/bear case, DCF, and more.
Normalized 1Y performance
GOOGL
MSFT
Recent returns
GOOGL
MSFT
Analyst price targets & sentiment

Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.

GOOGL · 52 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.6/5.0)
56 Buy / 5 Hold / 0 Sell
Price target range
analyst low$160.00
analyst mean$428.07
current price$354.97
+23.5% upside to analyst mean
MSFT · 54 analysts
STRONG BUYHOLDSTRONG SELL
Strong Buy (1.3/5.0)
52 Buy / 3 Hold / 0 Sell
Price target range
analyst low$400.00
analyst high$870.00
analyst mean$569.45
current price$501.61
+10.9% upside to analyst mean
Performance & AI score
Performance & AI score
MetricGOOGLMSFT
AI scorei63.960.0
AI ranki#91#146
Latest closei$354.97$501.61
1M returni+2.94%+3.80%
6M returni+17.52%+30.97%
1Y returni+39.36%-3.15%
$10,000 invested — hypothetical growth (dividends reinvested)

How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?

$10,000 invested — hypothetical growth (dividends reinvested)
PeriodGOOGLMSFT
1Y ago$14.06K (+40.6%)
started 2025-09-22
$9.75K (-2.5%)
started 2025-09-22
5Y ago$25.38K (+153.8%)
started 2021-09-23
$17.83K (+78.3%)
started 2021-09-23
10Y ago$87.95K (+779.5%)
started 2016-09-23
$109.25K (+992.5%)
started 2016-09-23

Hypothetical — past performance does not guarantee future results.

Valuation & upside potential
Valuation & upside potential
MetricGOOGLMSFT
Market capi$4.24T$3.81T
Trailing P/Ei17.3928.58
Forward P/Ei23.3721.78
Price/Salesi5.8811.87
EV/Revenuei9.2711.65
Analyst targeti$428.07$569.45
Target upsidei+23.51%+10.89%
Growth, profitability & risk
Growth, profitability & risk
MetricGOOGLMSFT
Revenue growthi24.20%17.70%
Earnings growthi294.00%31.70%
EPS growthi+294.00%+31.70%
FCF margini+5.08%+4.99%
Operating margini34.03%45.11%
Profit margini54.77%40.30%
ROIC proxyi48.68%34.04%
Return on equityi48.68%34.04%
Dividend yieldi0.25%0.71%
Payout ratioi4.26%19.83%
Dividend growth streakiNo increase yetNo increase yet
Betai1.241.10
Debt/equityi18.8629.12
Current ratioi2.721.23
Quick ratioi2.471.10
Correlation

Over the past year, GOOGL and MSFT have moved weakly in the same direction (correlation of 0.16), based on daily returns.

1Y
0.16
-1.0+1.0
5Y
0.55
-1.0+1.0
10Y
0.65
-1.0+1.0
Drawdown & downside risk

Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.

1Y risk snapshot
GOOGL max drawdowni21.09%
MSFT max drawdowni34.91%
GOOGL max wkly dropi10.37%
MSFT max wkly dropi14.43%
5Y risk snapshot
GOOGL max drawdowni44.32%
MSFT max drawdowni37.15%
GOOGL max wkly dropi13.41%
MSFT max wkly dropi14.43%
10Y risk snapshot
GOOGL max drawdowni44.32%
MSFT max drawdowni37.15%
GOOGL max wkly dropi15.46%
MSFT max wkly dropi16.36%
Performance metrics by period
Performance metrics by period
PeriodMetricGOOGLMSFT
1YGrowthi+40.57%-2.50%
CAGRi+40.66%-2.50%
Volatilityi31.48%32.56%
Sharpe ratioi1.10-0.06
Sortino ratioi1.77-0.09
Max drawdowni21.09%34.91%
Current drawdowni11.83%7.46%
Avg drawdowni6.99%17.11%
Ulcer Indexi9.11%19.81%
Max daily dropi7.13%9.99%
Max wkly dropi10.37%14.43%
5YGrowthi+152.57%+72.77%
CAGRi+20.37%+11.56%
Volatilityi32.18%28.23%
Sharpe ratioi0.600.37
Sortino ratioi0.880.55
Max drawdowni44.32%37.15%
Current drawdowni11.83%7.46%
Avg drawdowni13.57%12.21%
Ulcer Indexi17.58%15.70%
Max daily dropi9.51%9.99%
Max wkly dropi13.41%14.43%
10YGrowthi+775.30%+874.00%
CAGRi+24.24%+25.57%
Volatilityi29.59%27.76%
Sharpe ratioi0.730.80
Sortino ratioi1.071.19
Max drawdowni44.32%37.15%
Current drawdowni11.83%7.46%
Avg drawdowni9.73%7.64%
Ulcer Indexi13.75%11.63%
Max daily dropi11.63%14.74%
Max wkly dropi15.46%16.36%
AI Prediction Signali
Members only
Next 5 trading days
GOOGL
+2.8%BUY
MSFT
+1.1%HOLD
Next 30 trading days
GOOGL
+6.4%BUY
MSFT
+3.2%HOLD

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Business comparison
Business comparison
CategoryGOOGLMSFT
CompanyGOOGLMSFT
SectorCommunication ServicesTechnology
IndustryInternet Content & InformationSoftware - Infrastructure
Core businessAlphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America.Microsoft Corporation, a technology company, develops and supports a portfolio of technology solutions for individuals and businesses worldwide.
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