Data as of:
brimindinvest.com / compare / meli-vs-babaLIVE
MELI
MercadoLibre, Inc. · Consumer Discretionary / E-Commerce
$1,856.98
+1.53% this month
VERSUS
COMPARE
BABA
Alibaba Group Holding Limited · Consumer Discretionary / E-Commerce & Cloud
$111.13
+1.64% this month
Comparison scoreboard
BABA LEADS 3/5
AI Scorei
MELI ✓64.5
BABA 40.5
1Y Returni
MELI ✓-9.34%
BABA -32.40%
Fwd P/Ei
MELI 34.60
BABA ✓1.79
Target Up.i
MELI +14.76%
BABA ✓+67.79%
Op. Margini
MELI 6.72%
BABA ✓7.29%
Metrics last refreshed: 10/16/2026
Quick take

MELI vs BABA Stock Comparison: AI Score, Valuation, Performance and Upside

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MercadoLibre is generally evaluated as a dominant regional e-commerce and fintech platform benefiting from underpenetrated digital commerce and financial services adoption across Latin America, while Alibaba is assessed as a much larger but more mature Chinese e-commerce and cloud conglomerate navigating intense domestic competition and geopolitical risk. Both offer exposure to emerging-market digital commerce but differ sharply in regulatory environment, growth stage, and competitive dynamics. The choice depends on whether an investor prefers Latin American growth exposure or China-focused e-commerce and cloud computing exposure.

MercadoLibre suits investors wanting exposure to earlier-stage e-commerce and fintech adoption growth in Latin America, while Alibaba offers larger scale and cloud computing optionality but requires comfort with Chinese regulatory and geopolitical risk.

Live analysis · updated 10/16/2026

BABA holds the edge across 3 of 5 key metrics in this comparison. MELI has delivered stronger 1-year price return (-9.34% vs -32.40%), though BABA has the better forward P/E setup (1.79x vs 34.60x for MELI). On fundamentals, MELI is growing revenue faster (49.80%), while BABA maintains the higher operating margin (7.29%) — a classic growth-versus-profitability split. Analyst consensus implies meaningfully more upside for BABA (+67.79%) than for MELI (+14.76%).

Want a full valuation workup? 46-section report — AI Score, Monte Carlo forecast, bull/bear case, DCF, and more.
Normalized 1Y performance
MELI
BABA
Recent returns
MELI
BABA
Analyst price targets & sentiment

Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.

MELI · 25 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.6/5.0)
20 Buy / 6 Hold / 0 Sell
Price target range
analyst low$1,868.21
analyst high$3,200.00
analyst mean$2,256.54
current price$1,856.98
+14.8% upside to analyst mean
BABA · 39 analysts
STRONG BUYHOLDSTRONG SELL
Strong Buy (1.3/5.0)
38 Buy / 1 Hold / 1 Sell
Price target range
analyst low$95.68
analyst high$239.43
analyst mean$186.47
current price$111.13
+67.8% upside to analyst mean
Who should consider this stock?
MELI may suit investors who:
  • Want exposure to underpenetrated e-commerce and fintech adoption in Latin America
  • Believe in Mercado Pago's continued fintech expansion
  • Can tolerate Latin American currency and macroeconomic volatility
  • Prefer avoiding direct China regulatory exposure
BABA may suit investors who:
  • Want exposure to China's massive e-commerce and cloud computing markets
  • Believe in Alibaba Cloud's AI-driven growth reacceleration
  • See value in Alibaba's diversified commerce and cloud business at current valuations
  • Can tolerate Chinese regulatory and geopolitical risk
Performance & AI score
Performance & AI score
MetricMELIBABA
AI scorei64.540.5
AI ranki#84#1061
Latest closei$1,856.98$111.13
1M returni+1.53%+1.64%
3M returni-0.02%-5.41%
6M returni+1.91%-19.08%
1Y returni-9.34%-32.40%
$10,000 invested — hypothetical growth (dividends reinvested)

How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?

$10,000 invested — hypothetical growth (dividends reinvested)
PeriodMELIBABA
1Y ago$9.09K (-9.1%)
started 2025-10-16
$6.82K (-31.8%)
started 2025-10-15
5Y ago$11.66K (+16.6%)
started 2021-10-18
$7.49K (-25.1%)
started 2021-10-15
10Y ago$110.61K (+1006.1%)
started 2016-10-17
$12.23K (+22.3%)
started 2016-10-17

Hypothetical — past performance does not guarantee future results.

Valuation & upside potential
Valuation & upside potential
MetricMELIBABA
Market capi$99.68B$276.46B
Trailing P/Ei53.4726.91
Forward P/Ei34.601.79
Price/Salesi5.620.26
EV/Revenuei3.040.20
Analyst targeti$2,256.54$186.47
Target upsidei+14.76%+67.79%
Growth, profitability & risk
Growth, profitability & risk
MetricMELIBABA
Revenue growthi49.80%8.60%
Earnings growthi-10.90%-79.40%
EPS growthi-10.90%-79.40%
FCF margini+1.00%-7.91%
Operating margini6.72%7.29%
Profit margini5.30%7.04%
ROIC proxyi27.50%6.36%
Return on equityi27.50%6.36%
Dividend yieldiN/A0.94%
Payout ratioi0.00%25.44%
Dividend growth streakiN/A2 yrs
Betai1.310.46
Debt/equityi168.5923.93
Current ratioi1.121.36
Quick ratioi0.400.72
Correlation

Over the past year, MELI and BABA have moved weakly in the same direction (correlation of 0.19), based on daily returns.

1Y
0.19
-1.0+1.0
5Y
0.34
-1.0+1.0
10Y
0.36
-1.0+1.0
Drawdown & downside risk

Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.

1Y risk snapshot
MELI max drawdowni34.48%
BABA max drawdowni46.84%
MELI max wkly dropi15.16%
BABA max wkly dropi12.48%
5Y risk snapshot
MELI max drawdowni64.17%
BABA max drawdowni64.46%
MELI max wkly dropi33.57%
BABA max wkly dropi25.12%
10Y risk snapshot
MELI max drawdowni69.12%
BABA max drawdowni80.09%
MELI max wkly dropi33.57%
BABA max wkly dropi25.12%
Performance metrics by period
Performance metrics by period
PeriodMetricMELIBABA
1YGrowthi-9.11%-32.40%
CAGRi-9.12%-32.42%
Volatilityi40.34%40.72%
Sharpe ratioi-0.15-0.87
Sortino ratioi-0.20-1.31
Max drawdowni34.48%46.84%
Current drawdowni21.34%37.68%
Avg drawdowni19.85%24.26%
Ulcer Indexi21.53%27.18%
Max daily dropi12.70%8.57%
Max wkly dropi15.16%12.48%
5YGrowthi+16.60%-29.71%
CAGRi+3.12%-6.81%
Volatilityi49.51%51.35%
Sharpe ratioi0.220.02
Sortino ratioi0.310.04
Max drawdowni64.17%64.46%
Current drawdowni28.95%40.77%
Avg drawdowni23.62%40.34%
Ulcer Indexi28.39%42.96%
Max daily dropi16.88%12.51%
Max wkly dropi33.57%25.12%
10YGrowthi+1006.07%+14.83%
CAGRi+27.18%+1.39%
Volatilityi48.83%43.73%
Sharpe ratioi0.640.14
Sortino ratioi0.950.22
Max drawdowni69.12%80.09%
Current drawdowni28.95%62.76%
Avg drawdowni20.19%39.85%
Ulcer Indexi26.03%48.65%
Max daily dropi16.88%13.34%
Max wkly dropi33.57%25.12%
AI Prediction Signali
Members only
Next 5 trading days
MELI
+2.8%BUY
BABA
+1.1%HOLD
Next 30 trading days
MELI
+6.4%BUY
BABA
+3.2%HOLD

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Business comparison
Business comparison
CategoryMELIBABA
CompanyMercadoLibre, Inc.Alibaba Group Holding Limited
SectorConsumer CyclicalConsumer Discretionary / E-Commerce & Cloud
IndustryInternet RetailInternet Retail
Core businessMercadoLibre operates e-commerce marketplaces and a digital payments and financial services platform, Mercado Pago, across Latin America.Alibaba operates e-commerce marketplaces, cloud computing services, and digital media businesses across China and internationally, including Taobao, Tmall, and Alibaba Cloud.
Investor focusInvestors watch e-commerce gross merchandise volume growth, Mercado Pago fintech adoption and credit portfolio performance, and logistics investment across its core markets of Brazil, Mexico, and Argentina.Investors watch domestic China e-commerce competition, Alibaba Cloud's AI-driven growth reacceleration, and the regulatory environment for Chinese technology companies.
MELI strengths
  • Dominant e-commerce and payments platform across multiple large Latin American markets
  • Rapidly growing fintech business with expanding credit and digital account adoption
  • Strong logistics network investment improving delivery speed and customer retention
BABA strengths
  • Leading e-commerce platform scale in China's massive consumer market
  • Alibaba Cloud positioned to benefit from AI infrastructure demand growth in China
  • Diversified business spanning commerce, cloud, logistics, and digital media
Risks to watch — MELI
  • Exposure to currency volatility and macroeconomic instability across Latin American markets
  • Credit risk in its expanding consumer and merchant lending business
  • Competitive pressure from both regional and global e-commerce entrants
Risks to watch — BABA
  • Intensifying domestic e-commerce competition from PDD Holdings and other rivals
  • Chinese regulatory risk and geopolitical tension affecting U.S.-listed Chinese equities
  • Slower core commerce growth relative to newer, faster-growing domestic competitors
Frequently asked questions
MercadoLibre offers more concentrated exposure to earlier-stage e-commerce and fintech growth across Latin America with less direct geopolitical risk, while Alibaba offers larger scale and cloud computing optionality tied to China's AI infrastructure buildout, but with greater regulatory and geopolitical uncertainty. The better fit depends on an investor's regional risk tolerance.
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Scoreboard verdict

AI score, forward P/E, analyst target upside, operating margin, and revenue growth are scored head-to-head, with a running tally of which ticker leads on how many metrics.

Full risk suite

Volatility, Sharpe and Sortino ratios, maximum, current, and average drawdown, Ulcer Index, and worst single-day and single-week drops across every timeframe.

Correlation heatmap

Pairwise daily-return correlation for every combination, so you can see whether two holdings actually diversify each other or just move together.

Valuation vs profitability

A scatter plot of forward P/E against return on equity, plus drawdown and 30-day rolling volatility charts, to separate what is cheap from what is merely beaten down.

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