Data as of:
brimindinvest.com / compare / wmt-vs-costLIVE
WMT
Walmart Inc. · Consumer Staples
$106.73
-6.62% this month
VERSUS
COMPARE
COST
Costco Wholesale Corporation · Consumer Staples
$895.31
-6.45% this month
Comparison scoreboard
WMT LEADS 4/5
AI Scorei
WMT 53.1
COST 61.5
1Y Returni
WMT +3.02%
COST -5.99%
Fwd P/Ei
WMT 31.99
COST 41.72
Target Up.i
WMT +23.90%
COST +13.94%
Op. Margini
WMT 4.99%
COST 3.67%
Metrics last refreshed: 9/20/2026
Quick take

WMT vs COST Stock Comparison: AI Score, Valuation, Performance and Upside

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Walmart and Costco are both grocery and consumer staples retail giants but with very different business models. Walmart competes on EDLP price leadership at scale; Costco earns profit from memberships and sells merchandise near-cost. Both are among the most durable consumer retail businesses. Walmart's scale and advertising transformation give it multiple growth vectors; Costco's membership model creates a unique profit structure that competitors cannot easily replicate. Both trade at quality premiums.

WMT vs COST is the world's largest retailer transforming EDLP grocery dominance into membership (Walmart+) and advertising (Walmart Connect) higher-margin revenue while maintaining essential weekly consumer traffic (Walmart) versus the membership warehouse compounder whose $5B+ fee income enables near-cost merchandise pricing, creating irreplaceable consumer loyalty and 93%+ renewal (Costco) — retail scale transformation vs membership fee model monopoly.

Live analysis · updated 9/20/2026

WMT holds the edge across 4 of 5 key metrics in this comparison. WMT leads on both 1-year return (+3.02%) and forward P/E quality (31.99x vs 41.72x for COST), a relatively favorable combination of momentum and valuation. On fundamentals, COST is growing revenue faster (21.50%), while WMT maintains the higher operating margin (4.99%) — a classic growth-versus-profitability split. Analyst consensus implies meaningfully more upside for WMT (+23.90%) than for COST (+13.94%).

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Normalized 1Y performance
WMT
COST
Recent returns
WMT
COST
Analyst price targets & sentiment

Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.

WMT · 40 analysts
STRONG BUYHOLDSTRONG SELL
Strong Buy (1.5/5.0)
37 Buy / 5 Hold / 1 Sell
Price target range
analyst low$64.00
analyst mean$127.73
current price$106.73
+23.9% upside to analyst mean
COST · 32 analysts
STRONG BUYHOLDSTRONG SELL
Buy (2.0/5.0)
24 Buy / 13 Hold / 2 Sell
Price target range
analyst low$620.00
analyst high$1,225.00
analyst mean$1,077.31
current price$895.31
+13.9% upside to analyst mean
Who should consider this stock?
WMT may suit investors who:
  • prefer the world's largest retailer with grocery market leadership, advertising transformation toward higher-margin revenue, and essential weekly consumer traffic defensiveness
  • value Walmart's multi-growth-vector transformation: Walmart+, Walmart Connect advertising, and international markets provide multiple upside drivers beyond traditional retail
  • want recession-resilient consumer staples exposure with the most powerful retail procurement scale in existence providing structural COGS advantages
  • are comfortable with Amazon grocery competition, e-commerce profitability build-out costs, and international market complexity across diverse geographies
COST may suit investors who:
  • prefer the uniquely structured membership warehouse model where $5B+ fee revenue enables near-cost merchandise selling — a business model competitors literally cannot copy without becoming Costco
  • value Costco's 93%+ membership renewal as one of the most exceptional consumer loyalty metrics in retail — members do not leave
  • want high-quality consumer staples compounding at a premium valuation from one of retail's best management teams and most durable business models
  • are comfortable with 45–55x P/E premium requiring flawless execution, limited e-commerce format, and international warehouse expansion being the primary new unit driver
Performance & AI score
Performance & AI score
MetricWMTCOST
AI scorei53.161.5
AI ranki#354#156
Latest closei$106.73$895.31
1M returni-6.62%-6.45%
6M returni-11.86%-8.15%
1Y returni+3.02%-5.99%
$10,000 invested — hypothetical growth (dividends reinvested)

How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?

$10,000 invested — hypothetical growth (dividends reinvested)
PeriodWMTCOST
1Y ago$10.3K (+3.0%)
started 2025-09-18
$9.4K (-6.0%)
started 2025-09-18
5Y ago$24.91K (+149.1%)
started 2021-09-20
$21.79K (+117.9%)
started 2021-09-20
10Y ago$61.46K (+514.6%)
started 2016-09-19
$82.39K (+723.9%)
started 2016-09-19

Hypothetical — past performance does not guarantee future results.

Valuation & upside potential
Valuation & upside potential
MetricWMTCOST
Market capi$820.4B$419.3B
Trailing P/Ei37.3547.63
Forward P/Ei31.9941.72
Price/Salesi1.141.67
EV/Revenuei1.211.42
Analyst targeti$127.73$1,077.31
Target upsidei+23.90%+13.94%
Growth, profitability & risk
Growth, profitability & risk
MetricWMTCOST
Revenue growthi5.90%21.50%
Earnings growthi-9.10%45.50%
EPS growthi-9.10%+45.50%
FCF margini+1.22%+2.37%
Operating margini4.99%3.67%
Profit margini3.00%3.01%
ROIC proxyi22.31%29.15%
Return on equityi22.31%29.15%
Dividend yieldi0.96%0.62%
Payout ratioi34.96%27.01%
Dividend growth streakiNo increase yetNo increase yet
Betai0.600.86
Debt/equityi70.3860.26
Current ratioi0.771.07
Quick ratioi0.200.56
Correlation

Over the past year, WMT and COST have moved moderately in the same direction (correlation of 0.59), based on daily returns.

1Y
0.59
-1.0+1.0
5Y
0.57
-1.0+1.0
10Y
0.58
-1.0+1.0
Drawdown & downside risk

Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.

1Y risk snapshot
WMT max drawdowni23.52%
COST max drawdowni18.33%
WMT max wkly dropi11.67%
COST max wkly dropi8.96%
5Y risk snapshot
WMT max drawdowni25.74%
COST max drawdowni31.40%
WMT max wkly dropi19.49%
COST max wkly dropi16.26%
10Y risk snapshot
WMT max drawdowni25.74%
COST max drawdowni31.40%
WMT max wkly dropi19.49%
COST max wkly dropi16.26%
Performance metrics by period
Performance metrics by period
PeriodMetricWMTCOST
1YGrowthi+3.02%-5.99%
CAGRi+3.02%-5.99%
Volatilityi25.86%19.84%
Sharpe ratioi0.07-0.44
Sortino ratioi0.10-0.60
Max drawdowni23.52%18.33%
Current drawdowni20.47%18.19%
Avg drawdowni7.61%6.59%
Ulcer Indexi10.12%8.53%
Max daily dropi9.15%4.21%
Max wkly dropi11.67%8.96%
5YGrowthi+136.25%+107.91%
CAGRi+18.78%+15.78%
Volatilityi22.42%22.99%
Sharpe ratioi0.680.56
Sortino ratioi0.950.78
Max drawdowni25.74%31.40%
Current drawdowni20.47%18.19%
Avg drawdowni6.39%9.41%
Ulcer Indexi8.90%11.62%
Max daily dropi11.38%12.45%
Max wkly dropi19.49%16.26%
10YGrowthi+419.29%+593.21%
CAGRi+17.91%+21.37%
Volatilityi22.10%22.04%
Sharpe ratioi0.650.79
Sortino ratioi0.951.12
Max drawdowni25.74%31.40%
Current drawdowni20.47%18.19%
Avg drawdowni6.28%6.86%
Ulcer Indexi8.72%9.34%
Max daily dropi11.38%12.45%
Max wkly dropi19.49%16.26%
AI Prediction Signali
Members only
Next 5 trading days
WMT
+2.8%BUY
COST
+1.1%HOLD
Next 30 trading days
WMT
+6.4%BUY
COST
+3.2%HOLD

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Business comparison
Business comparison
CategoryWMTCOST
CompanyWalmart Inc.Costco Wholesale Corporation
SectorConsumer DefensiveConsumer Defensive
IndustryDiscount StoresDiscount Stores
Core businessWalmart is the world's largest retailer with 10,500+ stores in 19 countries, serving 90% of Americans within 10 miles of a Walmart location. Walmart's Everyday Low Price (EDLP) model and grocery dominance create essential weekly consumer traffic. Walmart+ membership, Walmart Connect advertising, and e-commerce are transforming Walmart's margin profile beyond thin-margin traditional retail. Walmart's scale enables supplier negotiating power unmatched by any competitor — enabling consistently low prices that sustain consumer traffic through economic cycles.Costco operates warehouse membership retail where annual fees ($65–$130) fund the majority of Costco's profit — allowing merchandise to be sold near-cost. With 876+ warehouses across the US, Canada, UK, and Asia, Costco serves 130M+ cardholders. Costco's Kirkland Signature private label ($60B+ annual sales) exceeds most CPG companies' brands in consumer trust. Costco's 93%+ membership renewal rate is among the highest loyalty metrics in retail. Costco's treasure hunt merchandise plus everyday staples creates an experience consumers engage with repeatedly.
Investor focusInvestors track US comp sales and traffic, Walmart+ membership, Walmart Connect advertising growth, and international markets (including Flipkart India).Investors track membership fee revenue growth, membership renewal rates, same-store sales, and Costco's international expansion (especially Japan, Korea, Australia).
WMT strengths
  • Grocery market leadership creates irreplaceable daily/weekly traffic — Americans buy food multiple times per week, and Walmart's EDLP grocery positioning is the #1 or #2 grocery option for most US consumers
  • Advertising business transformation: Walmart Connect retail media is one of the fastest-growing ad platforms — monetizing 150M+ weekly US shopper intent data without Google or Meta mediation
  • Scale in procurement creates structural COGS advantages — Walmart's $500B+ annual purchase volume compresses supplier prices below any competitor's cost structure
COST strengths
  • Membership fee profit model is structurally unique: Costco earns $5B+ annually just from memberships — allowing it to sell merchandise at near-cost, making it literally impossible for competitors to match Costco's pricing without copying the membership model
  • Kirkland Signature is the most trusted private label brand in retail — consumers actively seek Kirkland products rather than tolerating them as a substitution
  • International expansion creates decades of warehouse count growth opportunities — Costco's model works in Japan, UK, Korea, and Australia with strong international renewal rates
Risks to watch — WMT
  • Amazon's grocery expansion through Whole Foods, Amazon Fresh, and Prime grocery delivery competes for Walmart's core grocery share
  • Walmart's DTC/e-commerce profitability remains lower than physical stores — building e-commerce infrastructure requires significant ongoing investment
  • International market complexity: Walmart's international segment includes Flipkart (India), China, Mexico, and other markets with varying performance and strategic clarity
Risks to watch — COST
  • Costco's valuation is permanently elevated: at 45–55x P/E, the stock prices in perfection — any comp deceleration or renewal rate dip creates outsized stock reactions
  • E-commerce is not Costco's strength — online ordering (Costco.com) exists but the treasure hunt experience that drives warehouse visits doesn't translate perfectly to digital
  • Membership fee increases (Costco raised fees in 2024 for first time since 2017) must be accepted by 93%+ of renewing members or risk the loyalty that makes Costco's model work
Frequently asked questions
Both are exceptional — Walmart and Costco are two of the best retail businesses ever built. Costco's membership model creates higher structural business quality; Walmart's scale and advertising transformation create more diverse growth vectors. At equal valuations Costco is typically the preferred quality holding; Walmart at slightly lower valuation multiples creates better risk-adjusted returns for scale/income investors.
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