Data as of:
brimindinvest.com / compare / dkng-vs-flutLIVE
DKNG
DraftKings Inc. · Sports Betting
$21.75
-14.07% this month
VERSUS
COMPARE
FLUT
Flutter Entertainment plc · Sports Betting
$89.56
-9.68% this month
Comparison scoreboard
DKNG LEADS 3/5
AI Scorei
DKNG 41.1
FLUT 26.3
1Y Returni
DKNG -49.77%
FLUT -68.28%
Fwd P/Ei
DKNG 14.87
FLUT 13.48
Target Up.i
DKNG +43.84%
FLUT +38.98%
Op. Margini
DKNG -4.72%
FLUT -3.33%
Metrics last refreshed: 9/19/2026
Quick take

DKNG vs FLUT Stock Comparison: AI Score, Valuation, Performance and Upside

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DraftKings and Flutter Entertainment both compete in online sports betting, but DraftKings is a US-focused operator, while Flutter is a globally diversified operator that also owns the FanDuel brand, giving it leading market share in the US alongside profitable operations in many other countries.

DKNG offers concentrated exposure to the growing US sports betting and iGaming market, while FLUT offers diversified global exposure combined with a leading US market position through FanDuel. The decision depends on whether you prefer focused US market exposure or global diversification alongside US market leadership.

Live analysis · updated 9/19/2026

DKNG holds the edge across 3 of 5 key metrics in this comparison. DKNG has delivered stronger 1-year price return (-49.77% vs -68.28%), though FLUT has the better forward P/E setup (13.48x vs 14.87x for DKNG). FLUT leads on both revenue growth (3.30%) and operating margin (-3.33%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for DKNG (+43.84%) than for FLUT (+38.98%).

Normalized 1Y performance
DKNG
FLUT
Recent returns
DKNG
FLUT
Analyst price targets & sentiment

Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.

DKNG
Price target range
analyst mean$35.12
current price$21.75
+43.8% upside to analyst mean
FLUT
Price target range
analyst mean$139.13
current price$89.56
+39.0% upside to analyst mean
Who should consider this stock?
DKNG may suit investors who:
  • Want concentrated exposure to the growing US online sports betting and iGaming market
  • Value strong brand recognition and market share within US sports betting
  • Believe improving hold rates and unit economics will support the path to profitability
  • Are comfortable with growth tied closely to US state-by-state regulatory expansion
FLUT may suit investors who:
  • Want globally diversified exposure to sports betting and gaming markets
  • Value leading US market share through the FanDuel brand alongside profitable international operations
  • Believe international cash flow can help fund continued US market growth investment
  • Prefer diversification across regulatory environments over concentrated US-only exposure
Performance & AI score
Performance & AI score
MetricDKNGFLUT
AI scorei41.126.3
AI ranki#1080#2622
Latest closei$21.75$89.56
1M returni-14.07%-9.68%
6M returni-12.69%-15.83%
1Y returni-49.77%-68.28%
$10,000 invested — hypothetical growth (dividends reinvested)

How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?

$10,000 invested — hypothetical growth (dividends reinvested)
PeriodDKNGFLUT
1Y ago$5.02K (-49.8%)
started 2025-09-18
$3.17K (-68.3%)
started 2025-09-18
5Y ago$3.82K (-61.8%)
started 2021-09-20
$4.47K (-55.3%)
started 2021-09-20
10Y ago$22.19K (+121.9%)
started 2019-07-25
$7.82K (-21.8%)
started 2016-09-19

Hypothetical — past performance does not guarantee future results.

Valuation & upside potential
Valuation & upside potential
MetricDKNGFLUT
Market capi$12.12B$17.37B
Trailing P/EiN/AN/A
Forward P/Ei14.8713.48
Price/SalesiN/AN/A
EV/Revenuei2.021.69
Analyst targeti$35.12$139.13
Target upsidei+43.84%+38.98%
Growth, profitability & risk
Growth, profitability & risk
MetricDKNGFLUT
Revenue growthi-4.60%3.30%
Earnings growthiN/AN/A
EPS growthiN/AN/A
FCF margini+7.42%-5.77%
Operating margini-4.72%-3.33%
Profit margini-2.68%-4.39%
ROIC proxyi-21.14%-7.87%
Return on equityi-21.14%-7.87%
Dividend yieldiN/AN/A
Payout ratioi0.00%0.00%
Dividend growth streakiN/AN/A
Betai1.631.07
Debt/equityi336.48134.48
Current ratioi1.020.89
Quick ratioi0.690.42
Correlation

Over the past year, DKNG and FLUT have moved strongly in the same direction (correlation of 0.73), based on daily returns.

1Y
0.73
-1.0+1.0
5Y
0.45
-1.0+1.0
10Y
0.34
-1.0+1.0
Drawdown & downside risk

Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.

1Y risk snapshot
DKNG max drawdowni52.74%
FLUT max drawdowni68.61%
DKNG max wkly dropi18.71%
FLUT max wkly dropi19.80%
5Y risk snapshot
DKNG max drawdowni81.98%
FLUT max drawdowni70.98%
DKNG max wkly dropi34.71%
FLUT max wkly dropi26.19%
10Y risk snapshot
DKNG max drawdowni85.73%
FLUT max drawdowni70.98%
DKNG max wkly dropi37.74%
FLUT max wkly dropi28.44%
Performance metrics by period
Performance metrics by period
PeriodMetricDKNGFLUT
1YGrowthi-49.77%-68.28%
CAGRi-49.79%-68.30%
Volatilityi53.04%48.45%
Sharpe ratioi-1.12-2.22
Sortino ratioi-1.47-2.68
Max drawdowni52.74%68.61%
Current drawdowni50.39%68.61%
Avg drawdowni36.22%47.44%
Ulcer Indexi38.10%51.86%
Max daily dropi13.51%14.27%
Max wkly dropi18.71%19.80%
5YGrowthi-61.84%-55.33%
CAGRi-17.55%-14.90%
Volatilityi61.81%45.03%
Sharpe ratioi-0.07-0.23
Sortino ratioi-0.10-0.32
Max drawdowni81.98%70.98%
Current drawdowni61.84%70.98%
Avg drawdowni47.41%27.30%
Ulcer Indexi50.87%34.17%
Max daily dropi27.82%14.27%
Max wkly dropi34.71%26.19%
10YGrowthi+121.94%-21.80%
CAGRi+11.79%-2.43%
Volatilityi62.49%41.28%
Sharpe ratioi0.420.04
Sortino ratioi0.620.05
Max drawdowni85.73%70.98%
Current drawdowni69.78%70.98%
Avg drawdowni44.99%22.66%
Ulcer Indexi51.34%29.23%
Max daily dropi27.82%21.58%
Max wkly dropi37.74%28.44%
AI Prediction Signali
Members only
Next 5 trading days
DKNG
+2.8%BUY
FLUT
+1.1%HOLD
Next 30 trading days
DKNG
+6.4%BUY
FLUT
+3.2%HOLD

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Business comparison
Business comparison
CategoryDKNGFLUT
CompanyDraftKings Inc.Flutter Entertainment plc
SectorConsumer CyclicalConsumer Cyclical
IndustryGamblingGambling
Core businessA digital sports entertainment and gaming company operating online sports betting and iGaming platforms primarily focused on the United States market, along with daily fantasy sports offerings.A global sports betting and gaming company operating multiple brands worldwide, including FanDuel in the United States, providing sports betting, iGaming, and daily fantasy sports products across many international markets.
Investor focusUS sports betting and iGaming market share trends, hold rate and promotional spend efficiency improvements, and progress toward sustained profitability as the US market matures.US market share and profitability through its FanDuel brand, international market diversification and profitability, and overall group-level margin trends.
DKNG strengths
  • Strong brand recognition and market share position within the fast-growing US online sports betting and iGaming market
  • Improving hold rates and structural product enhancements support gradually improving unit economics per customer
  • Daily fantasy sports heritage provides an established user acquisition funnel into sports betting and iGaming products
FLUT strengths
  • Global diversification across multiple established international markets reduces reliance on any single country's regulatory or competitive environment
  • Leading US market share position through its FanDuel brand provides strong exposure to the growing US online betting market
  • Established, profitable international operations provide a source of cash flow to help fund US market growth investment
Risks to watch — DKNG
  • US market concentration means growth and profitability are closely tied to state-by-state regulatory expansion and tax rate changes
  • Faces intense competition from other major sports betting operators competing for market share through promotional spending
  • Achieving sustained GAAP profitability alongside continued marketing investment remains an ongoing focus
Risks to watch — FLUT
  • Managing a portfolio of brands across many international markets adds operational complexity relative to a single-market operator
  • US segment profitability depends on continued market share retention amid intense competitive promotional spending
  • Faces varied regulatory environments and tax structures across its many international betting and gaming markets
Frequently asked questions
DKNG offers concentrated exposure to the growing US sports betting and iGaming market, while FLUT offers diversified global exposure combined with a leading US market position through FanDuel. The better choice depends on whether you prefer focused US market exposure or global diversification alongside US market leadership.
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