DKNG vs FLUT Stock Comparison: AI Score, Valuation, Performance and Upside
DraftKings and Flutter Entertainment both compete in online sports betting, but DraftKings is a US-focused operator, while Flutter is a globally diversified operator that also owns the FanDuel brand, giving it leading market share in the US alongside profitable operations in many other countries.
DKNG offers concentrated exposure to the growing US sports betting and iGaming market, while FLUT offers diversified global exposure combined with a leading US market position through FanDuel. The decision depends on whether you prefer focused US market exposure or global diversification alongside US market leadership.
DKNG holds the edge across 3 of 5 key metrics in this comparison. DKNG has delivered stronger 1-year price return (-49.77% vs -68.28%), though FLUT has the better forward P/E setup (13.48x vs 14.87x for DKNG). FLUT leads on both revenue growth (3.30%) and operating margin (-3.33%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for DKNG (+43.84%) than for FLUT (+38.98%).
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
- Want concentrated exposure to the growing US online sports betting and iGaming market
- Value strong brand recognition and market share within US sports betting
- Believe improving hold rates and unit economics will support the path to profitability
- Are comfortable with growth tied closely to US state-by-state regulatory expansion
- Want globally diversified exposure to sports betting and gaming markets
- Value leading US market share through the FanDuel brand alongside profitable international operations
- Believe international cash flow can help fund continued US market growth investment
- Prefer diversification across regulatory environments over concentrated US-only exposure
| Metric | DKNG | FLUT |
|---|---|---|
| AI scorei | 41.1 | 26.3 |
| AI ranki | #1080 | #2622 |
| Latest closei | $21.75 | $89.56 |
| 1M returni | -14.07% | -9.68% |
| 6M returni | -12.69% | -15.83% |
| 1Y returni | -49.77% | -68.28% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | DKNG | FLUT |
|---|---|---|
| 1Y ago | $5.02K (-49.8%) started 2025-09-18 | $3.17K (-68.3%) started 2025-09-18 |
| 5Y ago | $3.82K (-61.8%) started 2021-09-20 | $4.47K (-55.3%) started 2021-09-20 |
| 10Y ago | $22.19K (+121.9%) started 2019-07-25 | $7.82K (-21.8%) started 2016-09-19 |
Hypothetical — past performance does not guarantee future results.
| Metric | DKNG | FLUT |
|---|---|---|
| Market capi | $12.12B | $17.37B |
| Trailing P/Ei | N/A | N/A |
| Forward P/Ei | 14.87 | 13.48 |
| Price/Salesi | N/A | N/A |
| EV/Revenuei | 2.02 | 1.69 |
| Analyst targeti | $35.12 | $139.13 |
| Target upsidei | +43.84% | +38.98% |
| Metric | DKNG | FLUT |
|---|---|---|
| Revenue growthi | -4.60% | 3.30% |
| Earnings growthi | N/A | N/A |
| EPS growthi | N/A | N/A |
| FCF margini | +7.42% | -5.77% |
| Operating margini | -4.72% | -3.33% |
| Profit margini | -2.68% | -4.39% |
| ROIC proxyi | -21.14% | -7.87% |
| Return on equityi | -21.14% | -7.87% |
| Dividend yieldi | N/A | N/A |
| Payout ratioi | 0.00% | 0.00% |
| Dividend growth streaki | N/A | N/A |
| Betai | 1.63 | 1.07 |
| Debt/equityi | 336.48 | 134.48 |
| Current ratioi | 1.02 | 0.89 |
| Quick ratioi | 0.69 | 0.42 |
Over the past year, DKNG and FLUT have moved strongly in the same direction (correlation of 0.73), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | DKNG | FLUT |
|---|---|---|---|
| 1Y | Growthi | -49.77% | -68.28% |
| CAGRi | -49.79% | -68.30% | |
| Volatilityi | 53.04% | 48.45% | |
| Sharpe ratioi | -1.12 | -2.22 | |
| Sortino ratioi | -1.47 | -2.68 | |
| Max drawdowni | 52.74% | 68.61% | |
| Current drawdowni | 50.39% | 68.61% | |
| Avg drawdowni | 36.22% | 47.44% | |
| Ulcer Indexi | 38.10% | 51.86% | |
| Max daily dropi | 13.51% | 14.27% | |
| Max wkly dropi | 18.71% | 19.80% | |
| 5Y | Growthi | -61.84% | -55.33% |
| CAGRi | -17.55% | -14.90% | |
| Volatilityi | 61.81% | 45.03% | |
| Sharpe ratioi | -0.07 | -0.23 | |
| Sortino ratioi | -0.10 | -0.32 | |
| Max drawdowni | 81.98% | 70.98% | |
| Current drawdowni | 61.84% | 70.98% | |
| Avg drawdowni | 47.41% | 27.30% | |
| Ulcer Indexi | 50.87% | 34.17% | |
| Max daily dropi | 27.82% | 14.27% | |
| Max wkly dropi | 34.71% | 26.19% | |
| 10Y | Growthi | +121.94% | -21.80% |
| CAGRi | +11.79% | -2.43% | |
| Volatilityi | 62.49% | 41.28% | |
| Sharpe ratioi | 0.42 | 0.04 | |
| Sortino ratioi | 0.62 | 0.05 | |
| Max drawdowni | 85.73% | 70.98% | |
| Current drawdowni | 69.78% | 70.98% | |
| Avg drawdowni | 44.99% | 22.66% | |
| Ulcer Indexi | 51.34% | 29.23% | |
| Max daily dropi | 27.82% | 21.58% | |
| Max wkly dropi | 37.74% | 28.44% |
| Category | DKNG | FLUT |
|---|---|---|
| Company | DraftKings Inc. | Flutter Entertainment plc |
| Sector | Consumer Cyclical | Consumer Cyclical |
| Industry | Gambling | Gambling |
| Core business | A digital sports entertainment and gaming company operating online sports betting and iGaming platforms primarily focused on the United States market, along with daily fantasy sports offerings. | A global sports betting and gaming company operating multiple brands worldwide, including FanDuel in the United States, providing sports betting, iGaming, and daily fantasy sports products across many international markets. |
| Investor focus | US sports betting and iGaming market share trends, hold rate and promotional spend efficiency improvements, and progress toward sustained profitability as the US market matures. | US market share and profitability through its FanDuel brand, international market diversification and profitability, and overall group-level margin trends. |
- Strong brand recognition and market share position within the fast-growing US online sports betting and iGaming market
- Improving hold rates and structural product enhancements support gradually improving unit economics per customer
- Daily fantasy sports heritage provides an established user acquisition funnel into sports betting and iGaming products
- Global diversification across multiple established international markets reduces reliance on any single country's regulatory or competitive environment
- Leading US market share position through its FanDuel brand provides strong exposure to the growing US online betting market
- Established, profitable international operations provide a source of cash flow to help fund US market growth investment
- US market concentration means growth and profitability are closely tied to state-by-state regulatory expansion and tax rate changes
- Faces intense competition from other major sports betting operators competing for market share through promotional spending
- Achieving sustained GAAP profitability alongside continued marketing investment remains an ongoing focus
- Managing a portfolio of brands across many international markets adds operational complexity relative to a single-market operator
- US segment profitability depends on continued market share retention amid intense competitive promotional spending
- Faces varied regulatory environments and tax structures across its many international betting and gaming markets
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