PG vs ELF Comparison: AI Score, Valuation, Performance and Upside
Compare Procter & Gamble's mature, dividend-focused consumer staples model against e.l.f. Beauty's much smaller but faster-growing mass-market cosmetics brand.
Use this Procter & Gamble vs e.l.f. Beauty comparison to evaluate the key differences across valuation, growth, profitability, and risk before making an investment decision.
PG holds the edge across 4 of 5 key metrics in this comparison. PG leads on both 1-year return (+6.09%) and forward P/E quality (21.73x vs 27.97x for ELF), a relatively favorable combination of momentum and valuation. On fundamentals, ELF is growing revenue faster (35.50%), while PG maintains the higher operating margin (27.06%) — a classic growth-versus-profitability split. Analyst consensus implies meaningfully more upside for PG (+7.04%) than for ELF (-7.89%).
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
| Metric | PG | ELF |
|---|---|---|
| AI scorei | 42.4 | 42.9 |
| AI ranki | #910 | #854 |
| Latest closei | $160.59 | $112.95 |
| 1M returni | +8.27% | +11.06% |
| 3M returni | +11.55% | +37.31% |
| 6M returni | +9.18% | +76.57% |
| 1Y returni | +6.09% | -14.24% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | PG | ELF |
|---|---|---|
| 1Y ago | $10.79K (+7.9%) started 2025-10-29 | $8.89K (-11.1%) started 2025-10-29 |
| 5Y ago | $13.44K (+34.4%) started 2021-11-01 | $34.96K (+249.6%) started 2021-10-29 |
| 10Y ago | $30.08K (+200.8%) started 2016-10-31 | $43.68K (+336.8%) started 2016-10-31 |
Hypothetical — past performance does not guarantee future results.
| Metric | PG | ELF |
|---|---|---|
| Market capi | $373.21B | $6.31B |
| Trailing P/Ei | 24.25 | 109.19 |
| Forward P/Ei | 21.73 | 27.97 |
| Price/Salesi | 4.58 | N/A |
| EV/Revenuei | 4.52 | 21.79 |
| Analyst targeti | $172.35 | $98.56 |
| Target upsidei | +7.04% | -7.89% |
| Metric | PG | ELF |
|---|---|---|
| Revenue growthi | 4.00% | 35.50% |
| Earnings growthi | 0.80% | 93.10% |
| EPS growthi | +0.80% | +93.10% |
| FCF margini | +14.39% | +31.48% |
| Operating margini | 27.06% | 14.31% |
| Profit margini | 18.23% | -0.23% |
| ROIC proxyi | 29.61% | -0.29% |
| Return on equityi | 29.61% | -0.29% |
| Dividend yieldi | 2.70% | N/A |
| Payout ratioi | 64.62% | 0.00% |
| Dividend growth streaki | No increase yet | N/A |
| Betai | 0.38 | 2.39 |
| Debt/equityi | 70.34 | 79.50 |
| Current ratioi | 0.72 | 3.07 |
| Quick ratioi | 0.49 | 1.81 |
Over the past year, PG and ELF have moved barely in the same direction (correlation of 0.14), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | PG | ELF |
|---|---|---|---|
| 1Y | Growthi | +7.95% | -11.06% |
| CAGRi | +7.96% | -11.07% | |
| Volatilityi | 20.80% | 65.08% | |
| Sharpe ratioi | 0.26 | 0.11 | |
| Sortino ratioi | 0.38 | 0.13 | |
| Max drawdowni | 16.15% | 60.97% | |
| Current drawdowni | 3.95% | 11.06% | |
| Avg drawdowni | 8.73% | 35.82% | |
| Ulcer Indexi | 10.07% | 38.37% | |
| Max daily dropi | 3.56% | 35.04% | |
| Max wkly dropi | 8.12% | 39.63% | |
| 5Y | Growthi | +22.75% | +249.58% |
| CAGRi | +4.19% | +28.45% | |
| Volatilityi | 18.44% | 58.42% | |
| Sharpe ratioi | 0.07 | 0.65 | |
| Sortino ratioi | 0.10 | 0.94 | |
| Max drawdowni | 23.77% | 77.26% | |
| Current drawdowni | 9.53% | 48.19% | |
| Avg drawdowni | 8.57% | 30.15% | |
| Ulcer Indexi | 10.59% | 39.35% | |
| Max daily dropi | 6.23% | 35.04% | |
| Max wkly dropi | 8.92% | 39.63% | |
| 10Y | Growthi | +132.60% | +336.77% |
| CAGRi | +8.81% | +15.90% | |
| Volatilityi | 19.29% | 55.08% | |
| Sharpe ratioi | 0.30 | 0.47 | |
| Sortino ratioi | 0.43 | 0.66 | |
| Max drawdowni | 23.77% | 77.26% | |
| Current drawdowni | 9.53% | 48.19% | |
| Avg drawdowni | 6.67% | 33.66% | |
| Ulcer Indexi | 8.97% | 40.85% | |
| Max daily dropi | 8.74% | 35.04% | |
| Max wkly dropi | 16.27% | 41.86% |
| Category | PG | ELF |
|---|---|---|
| Company | PG | ELF |
| Sector | Consumer Defensive | Consumer Defensive |
| Industry | Household & Personal Products | Household & Personal Products |
| Core business | The Procter & Gamble Company provides branded consumer packaged goods worldwide. | e.l.f. Beauty, Inc., a beauty company, provides cosmetics and skin care products worldwide. |
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