Data as of:
brimindinvest.com / compare / bud-vs-samLIVE
BUD
Anheuser-Busch InBev SA/NV · Consumer Staples
$80.35
-5.67% this month
VERSUS
COMPARE
SAM
The Boston Beer Company, Inc. · Consumer Staples
$168.78
-9.55% this month
Comparison scoreboard
BUD LEADS 5/5
AI Scorei
BUD 28.2
SAM 25.1
1Y Returni
BUD +37.81%
SAM -25.64%
Fwd P/Ei
BUD 16.15
SAM 17.03
Target Up.i
BUD +20.76%
SAM +13.91%
Op. Margini
BUD 27.34%
SAM 9.33%
Metrics last refreshed: 9/8/2026
Quick take

BUD vs SAM Stock Comparison: AI Score, Valuation, Performance and Upside

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Anheuser-Busch InBev and Boston Beer both compete in beer and beyond-beer beverages, but AB InBev operates at massive global scale across many countries and brands, while Boston Beer is a much smaller U.S.-focused company built around Samuel Adams and a diversified hard seltzer and hard tea portfolio.

AB InBev offers global scale and diversification across mature and emerging beer markets, while Boston Beer offers a more concentrated bet on U.S. beyond-beer category trends with a debt-free balance sheet. Consider whether you prefer AB InBev's global scale or Boston Beer's focused U.S. innovation approach.

Live analysis · updated 9/8/2026

BUD holds the edge across 5 of 5 key metrics in this comparison. BUD leads on both 1-year return (+37.81%) and forward P/E quality (16.15x vs 17.03x for SAM), a relatively favorable combination of momentum and valuation. BUD leads on both revenue growth (11.00%) and operating margin (27.34%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for BUD (+20.76%) than for SAM (+13.91%).

Normalized 1Y performance
BUD
SAM
Recent returns
BUD
SAM
Analyst price targets & sentiment

Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.

BUD · 10 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.6/5.0)
Price target range
analyst low$85.00
analyst high$111.00
analyst mean$97.03
current price$80.35
+20.8% upside to analyst mean
SAM
Price target range
analyst mean$199.83
current price$168.78
+13.9% upside to analyst mean
Who should consider this stock?
BUD may suit investors who:
  • Want exposure to the world's largest brewer with unmatched global scale
  • Believe premiumization trends will continue to support margin improvement
  • Value diversification across developed and emerging beer markets
  • Are comfortable with elevated balance sheet leverage relative to peers
SAM may suit investors who:
  • Want concentrated exposure to U.S. beyond-beer category innovation
  • Believe a diversified hard seltzer and hard tea portfolio can drive renewed growth
  • Value a debt-free balance sheet providing financial flexibility
  • Are comfortable with volatility in flavored malt beverage consumer demand trends
Performance & AI score
Performance & AI score
MetricBUDSAM
AI scorei28.225.1
AI ranki#2373#2942
Latest closei$80.35$168.78
1M returni-5.67%-9.55%
6M returni+10.63%-26.87%
1Y returni+37.81%-25.64%
$10,000 invested — hypothetical growth (dividends reinvested)

How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?

$10,000 invested — hypothetical growth (dividends reinvested)
PeriodBUDSAM
1Y ago$13.98K (+39.8%)
started 2025-09-04
$7.5K (-25.0%)
started 2025-09-08
5Y ago$15.55K (+55.5%)
started 2021-09-07
$3.02K (-69.8%)
started 2021-09-08
10Y ago$9.55K (-4.5%)
started 2016-09-06
$9.38K (-6.2%)
started 2016-09-08

Hypothetical — past performance does not guarantee future results.

Valuation & upside potential
Valuation & upside potential
MetricBUDSAM
Market capi$158.22B$1.81B
Trailing P/Ei17.32N/A
Forward P/Ei16.1517.03
Price/Salesi2.53N/A
EV/Revenuei16.310.80
Analyst targeti$97.03$199.83
Target upsidei+20.76%+13.91%
Growth, profitability & risk
Growth, profitability & risk
MetricBUDSAM
Revenue growthi11.00%-3.30%
Earnings growthi124.90%-9.00%
EPS growthi+124.90%-9.00%
FCF margini+17.08%+19.35%
Operating margini27.34%9.33%
Profit margini14.90%-3.64%
ROIC proxyi11.39%-8.61%
Return on equityi11.39%-8.61%
Dividend yieldi1.67%N/A
Betai0.780.84
Debt/equityi71.884.42
Current ratioi0.661.04
Quick ratioi0.460.75
Correlation

Over the past year, BUD and SAM have moved weakly in the same direction (correlation of 0.25), based on daily returns.

1Y
0.25
-1.0+1.0
5Y
0.29
-1.0+1.0
10Y
0.22
-1.0+1.0
Drawdown & downside risk

Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.

1Y risk snapshot
BUD max drawdowni16.64%
SAM max drawdowni38.06%
BUD max wkly dropi9.02%
SAM max wkly dropi14.69%
5Y risk snapshot
BUD max drawdowni33.13%
SAM max drawdowni71.20%
BUD max wkly dropi18.66%
SAM max wkly dropi19.73%
10Y risk snapshot
BUD max drawdowni70.51%
SAM max drawdowni87.67%
BUD max wkly dropi28.50%
SAM max wkly dropi25.54%
Performance metrics by period
Performance metrics by period
PeriodMetricBUDSAM
1YGrowthi+37.81%-24.98%
CAGRi+37.84%-25.03%
Volatilityi23.23%37.53%
Sharpe ratioi1.30-0.70
Sortino ratioi2.02-0.94
Max drawdowni16.64%38.06%
Current drawdowni7.09%35.10%
Avg drawdowni4.00%15.83%
Ulcer Indexi5.69%19.68%
Max daily dropi3.58%9.59%
Max wkly dropi9.02%14.69%
5YGrowthi+44.90%-69.83%
CAGRi+7.71%-21.32%
Volatilityi24.93%38.34%
Sharpe ratioi0.24-0.56
Sortino ratioi0.35-0.80
Max drawdowni33.13%71.20%
Current drawdowni7.09%69.83%
Avg drawdowni10.89%45.16%
Ulcer Indexi13.19%47.65%
Max daily dropi13.33%15.76%
Max wkly dropi18.66%19.73%
10YGrowthi-23.35%-6.17%
CAGRi-2.63%-0.64%
Volatilityi27.64%40.76%
Sharpe ratioi-0.120.08
Sortino ratioi-0.170.11
Max drawdowni70.51%87.67%
Current drawdowni26.51%87.08%
Avg drawdowni37.67%43.92%
Ulcer Indexi40.61%55.35%
Max daily dropi16.01%26.02%
Max wkly dropi28.50%25.54%
AI Prediction Signali
Members only
Next 5 trading days
BUD
+2.8%BUY
SAM
+1.1%HOLD
Next 30 trading days
BUD
+6.4%BUY
SAM
+3.2%HOLD

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ML model trained on historical prices · 14-day free trial · No credit card required
Business comparison
Business comparison
CategoryBUDSAM
CompanyAnheuser-Busch InBev SA/NVThe Boston Beer Company, Inc.
SectorConsumer StaplesConsumer Defensive
IndustryBeverages - BrewersBeverages - Brewers
Core businessThe world's largest brewer, with a global portfolio of beer brands sold across developed and emerging markets, including significant exposure to Latin American and Asian beer consumption.A craft brewer and hard seltzer and beverage company known for its Samuel Adams beer brand alongside a portfolio of hard seltzer, hard tea, and other flavored malt beverage brands sold primarily in the United States.
Investor focusOrganic volume and revenue growth across its global brand portfolio, deleveraging progress on its balance sheet, and premiumization trends within its beer mix.Depletion trends across its hard seltzer and beyond-beer brand portfolio, gross margin recovery, and progress diversifying beyond any single flavored beverage trend.
BUD strengths
  • Unmatched global scale as the largest brewer provides significant purchasing and distribution advantages
  • Diversified geographic footprint across developed and emerging markets reduces reliance on any single region
  • Ongoing premiumization within its brand portfolio has supported margin improvement over time
SAM strengths
  • Diversified beyond-beer portfolio spanning hard seltzer and hard tea provides multiple growth avenues within a single company
  • Strong distributor relationships built over decades support shelf placement across the U.S. beer and beyond-beer category
  • Debt-free balance sheet provides financial flexibility to invest in new product innovation
Risks to watch — BUD
  • Balance sheet leverage remains elevated relative to many consumer staples peers following past acquisitions
  • Beer volume growth in mature developed markets has faced long-term consumption headwinds
  • Currency translation from its large emerging market exposure can create earnings volatility
Risks to watch — SAM
  • Hard seltzer and flavored malt beverage categories have shown significant volatility in consumer demand trends
  • Smaller scale relative to global brewing giants limits purchasing and international distribution advantages
  • Concentrated U.S. revenue exposure limits geographic diversification relative to larger global beer peers
Frequently asked questions
AB InBev offers global scale and diversification across mature and emerging beer markets, while Boston Beer offers a more concentrated bet on U.S. beyond-beer category trends with a debt-free balance sheet. The better fit depends on whether you prefer AB InBev's global scale or Boston Beer's focused U.S. innovation approach.
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