FRSH vs HUBS Stock Comparison: AI Score, Valuation, Performance and Upside
Freshworks is generally viewed as a value-oriented SaaS platform prioritizing profitability alongside steady growth, while HubSpot is viewed as a faster-growing, higher-multiple platform with stronger brand equity in inbound marketing and AI feature adoption. The comparison typically comes down to whether an investor prefers Freshworks' cheaper valuation and profitability focus or HubSpot's faster growth and stronger market positioning.
This comparison is best used to weigh a lower-multiple, profitability-focused customer engagement platform against a faster-growing, higher-multiple marketing and CRM platform with stronger brand recognition.
FRSH holds the edge across 3 of 5 key metrics in this comparison. FRSH has delivered stronger 1-year price return (+28.73% vs -46.37%), though HUBS has the better forward P/E setup (15.70x vs 15.87x for FRSH). On fundamentals, HUBS is growing revenue faster (19.80%), while FRSH maintains the higher operating margin (5.53%) — a classic growth-versus-profitability split. Analyst consensus implies meaningfully more upside for FRSH (+8.77%) than for HUBS (-7.67%).
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
- Prefer a lower valuation multiple within small-business SaaS
- Value improving profitability alongside steady growth
- Are comfortable with a smaller brand footprint than category leaders
- Want diversified exposure across customer service, IT, and CRM products
- Want exposure to a stronger brand and faster growth in marketing and CRM software
- Believe AI feature adoption will continue driving upsell revenue
- Are comfortable paying a premium multiple for market leadership
- Prioritize growth over near-term profitability
| Metric | FRSH | HUBS |
|---|---|---|
| AI scorei | 24.2 | 42.9 |
| AI ranki | #3235 | #691 |
| Latest closei | $14.25 | $238.91 |
| 1M returni | +12.56% | -1.26% |
| 3M returni | +30.14% | +6.39% |
| 6M returni | +69.24% | +7.14% |
| 1Y returni | +28.73% | -46.37% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | FRSH | HUBS |
|---|---|---|
| 1Y ago | $12.87K (+28.7%) started 2025-10-15 | $5.52K (-44.8%) started 2025-10-16 |
| 5Y ago | $3.44K (-65.6%) started 2021-10-15 | $2.98K (-70.2%) started 2021-10-18 |
| 10Y ago | $3K (-70.0%) started 2021-09-22 | $46.39K (+363.9%) started 2016-10-17 |
Hypothetical — past performance does not guarantee future results.
| Metric | FRSH | HUBS |
|---|---|---|
| Market capi | $3.45B | $13.34B |
| Trailing P/Ei | 20.99 | 92.44 |
| Forward P/Ei | 15.87 | 15.70 |
| Price/Salesi | N/A | 11.26 |
| EV/Revenuei | 3.19 | 3.45 |
| Analyst targeti | $14.38 | $240.69 |
| Target upsidei | +8.77% | -7.67% |
| Metric | FRSH | HUBS |
|---|---|---|
| Revenue growthi | 16.00% | 19.80% |
| Earnings growthi | N/A | 968.10% |
| EPS growthi | N/A | +968.10% |
| FCF margini | +28.85% | +19.33% |
| Operating margini | 5.53% | 4.87% |
| Profit margini | 20.49% | 4.26% |
| ROIC proxyi | 19.70% | 7.89% |
| Return on equityi | 19.70% | 7.89% |
| Dividend yieldi | N/A | N/A |
| Payout ratioi | 0.00% | 0.00% |
| Dividend growth streaki | N/A | N/A |
| Betai | 0.86 | 1.17 |
| Debt/equityi | 3.86 | 14.30 |
| Current ratioi | 1.69 | 1.38 |
| Quick ratioi | 1.51 | 1.11 |
Over the past year, FRSH and HUBS have moved strongly in the same direction (correlation of 0.74), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | FRSH | HUBS |
|---|---|---|---|
| 1Y | Growthi | +28.73% | -44.79% |
| CAGRi | +28.75% | -44.84% | |
| Volatilityi | 49.23% | 73.71% | |
| Sharpe ratioi | 0.67 | -0.50 | |
| Sortino ratioi | 0.94 | -0.67 | |
| Max drawdowni | 48.81% | 65.57% | |
| Current drawdowni | 0.00% | 51.69% | |
| Avg drawdowni | 19.82% | 44.59% | |
| Ulcer Indexi | 24.92% | 47.74% | |
| Max daily dropi | 16.38% | 19.10% | |
| Max wkly dropi | 22.91% | 27.02% | |
| 5Y | Growthi | -65.62% | -70.25% |
| CAGRi | -19.23% | -21.55% | |
| Volatilityi | 57.98% | 57.51% | |
| Sharpe ratioi | -0.16 | -0.21 | |
| Sortino ratioi | -0.22 | -0.30 | |
| Max drawdowni | 86.31% | 80.02% | |
| Current drawdowni | 71.64% | 71.96% | |
| Avg drawdowni | 68.67% | 45.77% | |
| Ulcer Indexi | 69.68% | 49.50% | |
| Max daily dropi | 19.62% | 19.10% | |
| Max wkly dropi | 28.50% | 27.02% | |
| 10Y | Growthi | -70.03% | +363.90% |
| CAGRi | -21.18% | +16.59% | |
| Volatilityi | 57.78% | 52.25% | |
| Sharpe ratioi | -0.20 | 0.47 | |
| Sortino ratioi | -0.29 | 0.68 | |
| Max drawdowni | 86.31% | 80.02% | |
| Current drawdowni | 71.64% | 71.96% | |
| Avg drawdowni | 67.92% | 27.18% | |
| Ulcer Indexi | 69.23% | 36.01% | |
| Max daily dropi | 19.62% | 19.10% | |
| Max wkly dropi | 28.50% | 28.86% |
| Category | FRSH | HUBS |
|---|---|---|
| Company | Freshworks | HubSpot |
| Sector | Technology | Technology |
| Industry | Software - Application | Software - Application |
| Core business | Freshworks provides customer engagement, IT service management, and CRM software aimed primarily at small and mid-sized businesses, with growing enterprise adoption. | HubSpot provides an inbound marketing, sales, and customer service platform built around a CRM, targeting small and mid-sized businesses with an expanding enterprise motion. |
| Investor focus | Investors track Freshworks' subscription revenue growth, margin expansion toward sustained profitability, and product expansion through acquisitions like FireHydrant. | Investors track HubSpot's customer growth, average subscription revenue per customer, and adoption of its AI-powered features like Breeze across its platform. |
- Improving profitability alongside continued double-digit revenue growth
- Diversified product suite spanning customer service, IT, and CRM
- Attractive valuation relative to faster-growing SaaS peers
- Strong brand recognition and thought leadership in inbound marketing
- Consistent double-digit revenue growth with expanding customer base
- Growing AI feature adoption supporting upsell into higher-tier plans
- Slower growth rate than best-in-class SaaS peers
- Smaller scale and brand recognition versus larger CRM competitors
- Execution risk integrating acquired products like FireHydrant
- Premium valuation relative to profitability levels
- Increasing competitive pressure from both larger CRM suites and point solutions
- Historical reliance on stock-based compensation weighing on GAAP profitability
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