KR vs SFM Comparison: AI Score, Valuation, Performance and Upside
Compare Kroger and Sprouts Farmers Market by store traffic trends, natural organic food exposure, private label margin contribution, fuel center economics, and long-term format evolution.
Use this Kroger vs Sprouts Farmers Market comparison to evaluate the key differences across valuation, growth, profitability, and risk before making an investment decision.
KR and SFM are closely matched — they split the tracked metrics evenly. KR leads on both 1-year return (-21.43%) and forward P/E quality (10.62x vs 12.68x for SFM), a relatively favorable combination of momentum and valuation. Analyst consensus implies meaningfully more upside for SFM (+23.90%) than for KR (+20.09%).
| Metric | KR | SFM |
|---|---|---|
| AI score | 40.8 | 44.0 |
| AI rank | #1085 | #832 |
| Latest close | $56.87 | $74.89 |
| 1M return | -2.75% | -12.30% |
| 6M return | -11.49% | +6.15% |
| 1Y return | -21.43% | -54.45% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | KR | SFM |
|---|---|---|
| 1Y ago | $7.96K (-20.4%) started 2025-07-25 | $4.56K (-54.4%) started 2025-07-24 |
| 5Y ago | $17.03K (+70.3%) started 2021-07-26 | $30.47K (+204.7%) started 2021-07-26 |
| 10Y ago | $23.43K (+134.3%) started 2016-07-25 | $31.94K (+219.4%) started 2016-07-25 |
Hypothetical — past performance does not guarantee future results.
| Metric | KR | SFM |
|---|---|---|
| Market cap | $36.04B | $7.04B |
| Trailing P/E | 34.40 | 14.37 |
| Forward P/E | 10.62 | 12.68 |
| Price/Sales | N/A | 0.79 |
| EV/Revenue | 0.46 | 0.99 |
| Analyst target | $70.64 | $92.79 |
| Target upside | +20.09% | +23.90% |
| Metric | KR | SFM |
|---|---|---|
| Revenue growth | 2.20% | 4.10% |
| Earnings growth | 13.20% | -5.50% |
| EPS growth | +13.20% | -5.50% |
| FCF margin | +2.01% | +4.94% |
| Operating margin | 3.22% | N/A |
| Profit margin | 0.71% | 5.70% |
| ROIC proxy | 13.78% | 37.28% |
| Return on equity | 13.78% | 37.28% |
| Dividend yield | 2.45% | 0.00% |
| Beta | 0.43 | 0.67 |
| Debt/equity | 373.45 | 143.69 |
| Current ratio | 0.79 | 0.92 |
| Quick ratio | 0.28 | 0.38 |
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | KR | SFM |
|---|---|---|---|
| 1Y | Growth | -20.42% | -54.45% |
| CAGR | -20.47% | -54.47% | |
| Sharpe ratio | -0.83 | -1.52 | |
| Max drawdown | 26.55% | 60.12% | |
| Max daily drop | 8.43% | 26.11% | |
| Max wkly drop | 13.83% | 28.66% | |
| 5Y | Growth | +55.74% | +204.68% |
| CAGR | +9.27% | +24.99% | |
| Sharpe ratio | 0.30 | 0.66 | |
| Max drawdown | 31.07% | 63.48% | |
| Max daily drop | 8.43% | 26.11% | |
| Max wkly drop | 13.83% | 28.66% | |
| 10Y | Growth | +91.25% | +219.36% |
| CAGR | +6.70% | +12.32% | |
| Sharpe ratio | 0.22 | 0.38 | |
| Max drawdown | 44.13% | 63.48% | |
| Max daily drop | 18.89% | 26.11% | |
| Max wkly drop | 27.58% | 28.66% |
| Category | KR | SFM |
|---|---|---|
| Company | KR | SFM |
| Sector | Consumer Defensive | N/A |
| Industry | N/A | N/A |
| Core business | N/A | N/A |
| Investor focus | N/A | N/A |
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