MO vs KO Comparison: AI Score, Valuation, Performance and Upside
KO holds the edge across 3 of 5 key metrics in this comparison. KO has delivered stronger 1-year price return (+26.14% vs +10.49%), though MO has the better forward P/E setup (11.65x vs 24.84x for KO). On fundamentals, KO is growing revenue faster (6.70%), while MO maintains the higher operating margin (61.46%) — a classic growth-versus-profitability split. Analyst consensus implies meaningfully more upside for KO (+8.11%) than for MO (+3.38%).
| Metric | MO | KO |
|---|---|---|
| AI score | 38.7 | 50.8 |
| AI rank | #1205 | #424 |
| Latest close | $68.26 | $86.86 |
| 1M return | -6.12% | +3.23% |
| 6M return | +9.69% | +15.31% |
| 1Y return | +10.49% | +26.14% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | MO | KO |
|---|---|---|
| 1Y ago | $11.02K (+10.2%) started 2025-08-04 | $12.6K (+26.0%) started 2025-08-04 |
| 5Y ago | $27.8K (+178.0%) started 2021-08-05 | $19.38K (+93.8%) started 2021-08-05 |
| 10Y ago | $42.09K (+320.9%) started 2016-08-05 | $36.22K (+262.2%) started 2016-08-05 |
Hypothetical — past performance does not guarantee future results.
| Metric | MO | KO |
|---|---|---|
| Market cap | $114.09B | $376.86B |
| Trailing P/E | 14.39 | 26.30 |
| Forward P/E | 11.65 | 24.84 |
| Price/Sales | 4.93 | 6.55 |
| EV/Revenue | 6.67 | 8.12 |
| Analyst target | $70.64 | $94.70 |
| Target upside | +3.38% | +8.11% |
| Metric | MO | KO |
|---|---|---|
| Revenue growth | 1.20% | 6.70% |
| Earnings growth | -2.70% | 16.90% |
| EPS growth | -2.70% | +16.90% |
| FCF margin | +44.20% | +10.41% |
| Operating margin | 61.46% | 34.89% |
| Profit margin | 39.00% | 28.56% |
| ROIC proxy | N/A | 42.05% |
| Return on equity | N/A | 42.05% |
| Dividend yield | 6.21% | 2.42% |
| Beta | 0.49 | 0.35 |
| Debt/equity | N/A | 115.52 |
| Current ratio | 0.52 | 1.30 |
| Quick ratio | 0.34 | 0.80 |
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | MO | KO |
|---|---|---|---|
| 1Y | Growth | +10.20% | +25.96% |
| CAGR | +10.23% | +26.02% | |
| Sharpe ratio | 0.34 | 1.09 | |
| Max drawdown | 19.15% | 8.50% | |
| Max daily drop | 9.32% | 3.96% | |
| Max wkly drop | 12.82% | 5.54% | |
| 5Y | Growth | +95.26% | +72.11% |
| CAGR | +14.33% | +11.48% | |
| Sharpe ratio | 0.53 | 0.47 | |
| Max drawdown | 25.83% | 17.27% | |
| Max daily drop | 9.32% | 6.96% | |
| Max wkly drop | 12.82% | 7.43% | |
| 10Y | Growth | +86.71% | +163.57% |
| CAGR | +6.45% | +10.18% | |
| Sharpe ratio | 0.19 | 0.38 | |
| Max drawdown | 53.69% | 36.99% | |
| Max daily drop | 10.03% | 9.67% | |
| Max wkly drop | 17.90% | 20.98% |
| Category | MO | KO |
|---|---|---|
| Company | MO | KO |
| Sector | Consumer Defensive | Consumer Defensive |
| Industry | Tobacco | Beverages - Non-Alcoholic |
| Core business | N/A | N/A |
| Investor focus | N/A | N/A |
Want deeper AI forecasts?
This comparison page is public and free forever. Subscribers can unlock saved watchlists, full AI rankings, detailed forecasts, and interactive analysis tools.