CROX vs DECK Stock Comparison: AI Score, Valuation, Performance and Upside
Crocs and Deckers Outdoor both operate differentiated, brand-driven footwear portfolios, but Crocs is built around its distinctive core clog franchise plus the HeyDude casual brand, while Deckers Outdoor operates a multi-brand portfolio anchored by the fast-growing HOKA performance running brand and the more seasonally established UGG casual brand.
Crocs offers concentrated exposure to its distinctive core brand plus HeyDude integration upside, while Deckers Outdoor offers diversified exposure across the high-growth HOKA performance running brand and the more mature UGG casual brand. Consider whether you prefer Crocs' focused brand bet or Deckers' diversified multi-brand growth portfolio.
CROX holds the edge across 4 of 5 key metrics in this comparison. CROX leads on both 1-year return (+35.95%) and forward P/E quality (7.87x vs 10.05x for DECK), a relatively favorable combination of momentum and valuation. On fundamentals, DECK is growing revenue faster (5.70%), while CROX maintains the higher operating margin (24.22%) — a classic growth-versus-profitability split. Analyst consensus implies meaningfully more upside for DECK (+46.07%) than for CROX (+17.59%).
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
- Want concentrated exposure to a highly recognizable, differentiated core footwear brand
- Believe the HeyDude brand acquisition can successfully diversify Crocs' growth beyond its core clog franchise
- Value Crocs' growing direct-to-consumer and international sales channel expansion
- Are comfortable with the brand concentration risk of a company still reliant on its core product line
- Want diversified exposure across a high-growth performance running brand (HOKA) and an established casual brand (UGG)
- Believe HOKA's market share momentum in performance running footwear can continue for several more years
- Value UGG's international expansion potential as a complement to HOKA's growth
- Prefer a multi-brand portfolio structure that diversifies growth drivers across footwear categories
| Metric | CROX | DECK |
|---|---|---|
| AI scorei | 57.7 | 53.7 |
| AI ranki | #218 | #324 |
| Latest closei | $117.53 | $85.81 |
| 1M returni | -13.97% | -11.95% |
| 6M returni | +34.84% | -17.74% |
| 1Y returni | +35.95% | -28.73% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | CROX | DECK |
|---|---|---|
| 1Y ago | $13.48K (+34.8%) started 2025-09-08 | $7.32K (-26.8%) started 2025-09-08 |
| 5Y ago | $8.46K (-15.4%) started 2021-09-08 | $12.66K (+26.6%) started 2021-09-09 |
| 10Y ago | $136.5K (+1265.0%) started 2016-09-08 | $88.21K (+782.1%) started 2016-09-09 |
Hypothetical — past performance does not guarantee future results.
| Metric | CROX | DECK |
|---|---|---|
| Market capi | $5.64B | $11.45B |
| Trailing P/Ei | 10.43 | 11.96 |
| Forward P/Ei | 7.87 | 10.05 |
| Price/Salesi | N/A | N/A |
| EV/Revenuei | 1.74 | 1.88 |
| Analyst targeti | $138.25 | $122.81 |
| Target upsidei | +17.59% | +46.07% |
| Metric | CROX | DECK |
|---|---|---|
| Revenue growthi | 2.60% | 5.70% |
| Earnings growthi | N/A | 1.10% |
| EPS growthi | N/A | +1.10% |
| FCF margini | +13.17% | +15.77% |
| Operating margini | 24.22% | 15.23% |
| Profit margini | 14.64% | 18.36% |
| ROIC proxyi | 42.30% | 42.56% |
| Return on equityi | 42.30% | 42.56% |
| Dividend yieldi | N/A | N/A |
| Betai | 1.53 | 1.17 |
| Debt/equityi | 121.99 | 20.52 |
| Current ratioi | 1.49 | 2.75 |
| Quick ratioi | 0.86 | 1.87 |
Over the past year, CROX and DECK have moved moderately in the same direction (correlation of 0.45), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | CROX | DECK |
|---|---|---|---|
| 1Y | Growthi | +34.80% | -26.76% |
| CAGRi | +34.88% | -26.81% | |
| Volatilityi | 44.69% | 44.71% | |
| Sharpe ratioi | 0.79 | -0.58 | |
| Sortino ratioi | 1.33 | -0.85 | |
| Max drawdowni | 24.25% | 32.99% | |
| Current drawdowni | 16.76% | 29.05% | |
| Avg drawdowni | 6.97% | 15.19% | |
| Ulcer Indexi | 9.04% | 17.21% | |
| Max daily dropi | 7.38% | 15.21% | |
| Max wkly dropi | 11.70% | 21.11% | |
| 5Y | Growthi | -15.42% | +26.57% |
| CAGRi | -3.30% | +4.83% | |
| Volatilityi | 55.37% | 44.43% | |
| Sharpe ratioi | 0.14 | 0.23 | |
| Sortino ratioi | 0.20 | 0.33 | |
| Max drawdowni | 73.86% | 64.35% | |
| Current drawdowni | 34.91% | 61.54% | |
| Avg drawdowni | 40.92% | 25.68% | |
| Ulcer Indexi | 43.63% | 33.33% | |
| Max daily dropi | 29.24% | 20.51% | |
| Max wkly dropi | 27.50% | 22.82% | |
| 10Y | Growthi | +1265.04% | +782.06% |
| CAGRi | +29.88% | +24.33% | |
| Volatilityi | 55.59% | 42.63% | |
| Sharpe ratioi | 0.67 | 0.62 | |
| Sortino ratioi | 1.01 | 0.91 | |
| Max drawdowni | 75.18% | 64.35% | |
| Current drawdowni | 34.91% | 61.54% | |
| Avg drawdowni | 26.48% | 16.49% | |
| Ulcer Indexi | 33.30% | 24.71% | |
| Max daily dropi | 29.24% | 20.51% | |
| Max wkly dropi | 46.61% | 40.56% |
| Category | CROX | DECK |
|---|---|---|
| Company | Crocs, Inc. | Deckers Outdoor Corporation |
| Sector | Consumer Cyclical | Consumer Cyclical |
| Industry | Footwear & Accessories | Footwear & Accessories |
| Core business | A footwear company known for its distinctive foam clog design, marketed under the Crocs brand alongside the HeyDude casual footwear brand, selling through wholesale, direct-to-consumer, and international channels. | A footwear and apparel company operating a multi-brand portfolio including HOKA performance running shoes and UGG casual footwear, sold through wholesale, direct-to-consumer, and international distribution channels. |
| Investor focus | Crocs brand momentum and product line extensions, HeyDude brand integration and growth trajectory, and direct-to-consumer sales channel penetration. | HOKA brand growth momentum in the performance running category, UGG brand seasonality and international expansion, and direct-to-consumer channel mix. |
- Highly recognizable, differentiated core Crocs brand with strong customer loyalty and collaboration-driven marketing
- HeyDude brand acquisition provides diversification into a complementary casual footwear category
- Growing direct-to-consumer and international sales channels support margin and growth diversification
- HOKA brand has captured significant momentum and market share growth within the competitive performance running footwear category
- UGG brand provides an established, seasonally durable casual footwear franchise with continued international growth potential
- Multi-brand portfolio structure diversifies growth drivers across performance and casual footwear categories
- Brand concentration risk, as a significant portion of revenue still depends on the core Crocs clog franchise
- HeyDude brand integration and growth trajectory carries execution risk following its acquisition
- Footwear trends can shift quickly, requiring continued product innovation to sustain brand relevance
- HOKA's rapid growth rate will naturally moderate as the brand scales and comparisons become more difficult
- UGG brand carries seasonal demand patterns tied to colder-weather footwear purchasing
- Faces intense competition from established athletic and casual footwear brands across both HOKA and UGG categories
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