Data as of:
brimindinvest.com / compare / klar-vs-upstLIVE
KLAR
Klarna Group plc · Financial Technology / Consumer Lending
$14.69
-22.44% this month
VERSUS
COMPARE
UPST
Upstart Holdings, Inc. · Financial Technology / AI Lending
$28.68
+4.52% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
KLAR
0
UPST
3
UPST LEADS 3/5
Comparison scoreboard
UPST LEADS 3/5
AI Score
KLAR N/A
UPST 24.4
1Y Return
KLAR N/A
UPST -60.86%
Fwd P/E
KLAR 18.40
UPST 8.43
Target Up.
KLAR +38.05%
UPST +40.86%
Op. Margin
KLAR 2.97%
UPST 7.20%
Metrics last refreshed: 8/31/2026
Quick take

KLAR vs UPST Stock Comparison: AI Score, Valuation, Performance and Upside

Klarna is typically evaluated as a global consumer buy-now-pay-later and digital banking platform whose stock has come under pressure since its 2025 IPO amid profitability concerns, while Upstart is assessed as an AI-driven loan underwriting platform whose growth depends on funding partner capacity and credit model performance. Both are fintech lenders sensitive to consumer credit trends, but they differ in geography, product structure, and business model maturity. The choice depends on whether an investor wants global BNPL scale or a U.S.-focused AI underwriting bet.

Upstart suits investors wanting a more focused bet on AI-driven credit underwriting scaling profitably, while Klarna offers broader, more established global consumer lending scale but requires confidence in its path back to sustained profitability after a difficult post-IPO stretch.

Live analysis · updated 8/31/2026

UPST holds the edge across 3 of 5 key metrics in this comparison. UPST leads on both revenue growth (42.30%) and operating margin (7.20%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies similar upside for both: +38.05% for KLAR and +40.86% for UPST.

Want a full valuation workup? 16-section report — AI Score, Monte Carlo forecast, bull/bear case, DCF, and more.
Normalized 1Y performance
KLAR
UPST
Recent returns
KLAR
UPST
Analyst price targets & sentiment
KLAR · 19 analysts
STRONG BUYHOLDSTRONG SELL
Buy (2.1/5.0)
Price target range
analyst low$14.00
analyst high$38.30
analyst mean$20.28
current price$14.69
+38.0% upside to analyst mean
UPST · 15 analysts
STRONG BUYHOLDSTRONG SELL
Buy (2.1/5.0)
Price target range
analyst low$20.00
analyst high$61.00
analyst mean$40.40
current price$28.68
+40.9% upside to analyst mean
Who should consider this stock?
KLAR may suit investors who:
  • Want exposure to global buy-now-pay-later and digital banking adoption
  • Believe in Klarna's continued path toward sustained profitability
  • See value after the stock's sharp decline from its IPO price
  • Can tolerate regulatory scrutiny of BNPL lending
UPST may suit investors who:
  • Believe AI-driven underwriting will outperform traditional credit scoring over time
  • Want exposure to a recovering consumer lending origination cycle
  • Can tolerate volatility tied to funding partner capacity and interest rates
  • Are comfortable with a smaller, more concentrated fintech platform
Performance & AI score
Performance & AI score
MetricKLARUPST
AI scoreN/A24.4
AI rankN/A#3143
Latest close$14.69$28.68
1M return-22.44%+4.52%
6M return+8.33%+5.33%
1Y returnN/A-60.86%
$10,000 invested — hypothetical growth (dividends reinvested)

How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?

$10,000 invested — hypothetical growth (dividends reinvested)
PeriodKLARUPST
1Y ago$3.44K (-65.6%)
started 2025-09-11
$4.15K (-58.5%)
started 2025-09-02
5Y ago$3.44K (-65.6%)
started 2025-09-11
$1.25K (-87.5%)
started 2021-08-31
10Y ago$3.44K (-65.6%)
started 2025-09-11
$9.73K (-2.7%)
started 2020-12-16

Hypothetical — past performance does not guarantee future results.

Valuation & upside potential
Valuation & upside potential
MetricKLARUPST
Market cap$5.55B$2.79B
Trailing P/EN/A55.15
Forward P/E18.408.43
Price/Sales1.382.17
EV/Revenue0.633.44
Analyst target$20.28$40.40
Target upside+38.05%+40.86%
Growth, profitability & risk
Growth, profitability & risk
MetricKLARUPST
Revenue growth26.60%42.30%
Earnings growthN/A211.20%
EPS growthN/A+211.20%
FCF margin+19.77%-10.30%
Operating margin2.97%7.20%
Profit margin-3.52%4.69%
ROIC proxy-4.29%7.94%
Return on equity-4.29%7.94%
Dividend yield0.00%0.00%
Beta2.392.17
Debt/equity65.72258.01
Current ratio23.1510.46
Quick ratio22.342.39
Drawdown & downside risk

Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.

1Y risk snapshot
KLAR max drawdown73.02%
UPST max drawdown64.98%
KLAR max wkly drop32.30%
UPST max wkly drop19.77%
5Y risk snapshot
KLAR max drawdown73.02%
UPST max drawdown96.90%
KLAR max wkly drop32.30%
UPST max wkly drop70.08%
10Y risk snapshot
KLAR max drawdown73.02%
UPST max drawdown96.90%
KLAR max wkly drop32.30%
UPST max wkly drop70.08%
Performance metrics by period
Performance metrics by period
PeriodMetricKLARUPST
1YGrowth-65.63%-58.54%
CAGR-66.78%-58.76%
Sharpe ratio-1.24-1.07
Max drawdown73.02%64.98%
Max daily drop26.91%15.04%
Max wkly drop32.30%19.77%
5YGrowth-65.63%-87.48%
CAGR-66.78%-34.01%
Sharpe ratio-1.240.07
Max drawdown73.02%96.90%
Max daily drop26.91%56.42%
Max wkly drop32.30%70.08%
10YGrowth-65.63%-2.68%
CAGR-66.78%-0.48%
Sharpe ratio-1.240.50
Max drawdown73.02%96.90%
Max daily drop26.91%56.42%
Max wkly drop32.30%70.08%
Business comparison
Business comparison
CategoryKLARUPST
CompanyKlarna Group plcUpstart Holdings, Inc.
SectorFinancial Technology / Consumer LendingFinancial Technology / AI Lending
IndustryN/AN/A
Core businessKlarna operates a buy-now-pay-later and digital banking platform, letting consumers split purchases into installments while providing merchant payment services globally.Upstart operates an AI-driven lending platform that uses machine learning models to underwrite personal, auto, and other consumer loans for bank and credit union partners.
Investor focusInvestors watch gross merchandise volume growth, credit loss trends, and progress toward sustained profitability following its 2025 U.S. listing.Investors watch loan origination volume growth, funding partner capacity, and whether Upstart's AI underwriting models continue to perform through varying credit cycles.
KLAR strengths
  • Large global merchant network and consumer user base across buy-now-pay-later
  • Improving profitability trajectory with narrowing losses since its IPO
  • Expanding into broader digital banking and financial services products
UPST strengths
  • Reiterated double-digit revenue and adjusted EBITDA growth guidance for 2026
  • AI-based underwriting model differentiates it from traditional credit scoring lenders
  • Expanding loan funding partnerships beyond its original personal loan product
Risks to watch — KLAR
  • Stock has declined sharply from its IPO price amid profitability scrutiny
  • Credit risk exposure tied to consumer repayment behavior in a buy-now-pay-later model
  • Increasing regulatory attention on buy-now-pay-later lending practices
Risks to watch — UPST
  • Origination volume and revenue remain sensitive to interest rates and funding partner appetite
  • Margins have not kept pace with revenue growth in recent periods
  • Model performance risk if underwriting assumptions face a credit downturn
Frequently asked questions
Klarna offers larger global scale in buy-now-pay-later lending but has seen its stock fall sharply since its 2025 IPO amid profitability questions, while Upstart offers a more focused AI underwriting model with reiterated growth guidance but margins that have lagged revenue growth. Both require confidence in improving unit economics, making this a comparison of two still-maturing fintech lending models.
AI Prediction SignalNext 5 trading days
Members only
KLAR
+2.8%BUY
UPST
+1.1%HOLD

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