NOW vs PEGA Comparison: AI Score, Valuation, Performance and Upside
Compare ServiceNow's dominant enterprise workflow platform against Pegasystems' smaller, AI-decisioning-focused offering.
Use this ServiceNow vs Pegasystems comparison to evaluate the key differences across valuation, growth, profitability, and risk before making an investment decision.
PEGA holds the edge across 4 of 5 key metrics in this comparison. NOW has delivered stronger 1-year price return (-28.53% vs -41.27%), though PEGA has the better forward P/E setup (14.13x vs 28.91x for NOW). On fundamentals, NOW is growing revenue faster (24.00%), while PEGA maintains the higher operating margin (4.60%) — a classic growth-versus-profitability split. Analyst consensus implies meaningfully more upside for PEGA (+16.05%) than for NOW (-1.71%).
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
| Metric | NOW | PEGA |
|---|---|---|
| AI scorei | 40.4 | 44.9 |
| AI ranki | #1148 | #799 |
| Latest closei | $135.47 | $35.05 |
| 1M returni | +6.50% | +3.61% |
| 6M returni | +22.73% | -19.28% |
| 1Y returni | -28.53% | -41.27% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | NOW | PEGA |
|---|---|---|
| 1Y ago | $7.05K (-29.5%) started 2025-09-19 | $5.87K (-41.3%) started 2025-09-19 |
| 5Y ago | $10.44K (+4.4%) started 2021-09-20 | $5.42K (-45.8%) started 2021-09-20 |
| 10Y ago | $17.83K (+78.3%) started 2016-09-19 | $25.04K (+150.4%) started 2016-09-19 |
Hypothetical — past performance does not guarantee future results.
| Metric | NOW | PEGA |
|---|---|---|
| Market capi | $149.61B | $6.14B |
| Trailing P/Ei | 89.88 | 21.23 |
| Forward P/Ei | 28.91 | 14.13 |
| Price/Salesi | 18.61 | N/A |
| EV/Revenuei | 10.41 | 3.37 |
| Analyst targeti | $142.23 | $43.36 |
| Target upsidei | -1.71% | +16.05% |
| Metric | NOW | PEGA |
|---|---|---|
| Revenue growthi | 24.00% | 9.40% |
| Earnings growthi | -21.90% | -52.90% |
| EPS growthi | -21.90% | -52.90% |
| FCF margini | +34.95% | +29.22% |
| Operating margini | 4.06% | 4.60% |
| Profit margini | 11.34% | 18.66% |
| ROIC proxyi | 14.24% | 54.69% |
| Return on equityi | 14.24% | 54.69% |
| Dividend yieldi | N/A | 0.32% |
| Payout ratioi | 0.00% | 6.82% |
| Dividend growth streaki | N/A | N/A |
| Betai | 0.93 | 0.89 |
| Debt/equityi | 67.54 | 12.85 |
| Current ratioi | 0.70 | 1.06 |
| Quick ratioi | 0.56 | 0.98 |
Over the past year, NOW and PEGA have moved moderately in the same direction (correlation of 0.64), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | NOW | PEGA |
|---|---|---|---|
| 1Y | Growthi | -29.53% | -41.27% |
| CAGRi | -29.60% | -41.36% | |
| Volatilityi | 57.31% | 52.74% | |
| Sharpe ratioi | -0.41 | -0.84 | |
| Sortino ratioi | -0.57 | -1.12 | |
| Max drawdowni | 56.82% | 61.00% | |
| Current drawdowni | 29.53% | 47.40% | |
| Avg drawdowni | 32.49% | 32.70% | |
| Ulcer Indexi | 36.39% | 37.25% | |
| Max daily dropi | 17.75% | 16.00% | |
| Max wkly dropi | 18.63% | 20.99% | |
| 5Y | Growthi | +4.41% | -45.84% |
| CAGRi | +0.87% | -11.55% | |
| Volatilityi | 45.43% | 52.91% | |
| Sharpe ratioi | 0.15 | -0.06 | |
| Sortino ratioi | 0.21 | -0.09 | |
| Max drawdowni | 64.54% | 77.46% | |
| Current drawdowni | 42.13% | 48.05% | |
| Avg drawdowni | 24.21% | 46.56% | |
| Ulcer Indexi | 29.73% | 50.75% | |
| Max daily dropi | 17.75% | 20.75% | |
| Max wkly dropi | 18.63% | 36.57% | |
| 10Y | Growthi | +78.27% | +150.36% |
| CAGRi | +5.95% | +9.61% | |
| Volatilityi | 282.63% | 44.76% | |
| Sharpe ratioi | 0.60 | 0.33 | |
| Sortino ratioi | 2.52 | 0.49 | |
| Max drawdowni | 79.88% | 79.27% | |
| Current drawdowni | 42.13% | 52.22% | |
| Avg drawdowni | 35.14% | 29.75% | |
| Ulcer Indexi | 43.03% | 39.15% | |
| Max daily dropi | 79.81% | 20.75% | |
| Max wkly dropi | 79.56% | 36.57% |
| Category | NOW | PEGA |
|---|---|---|
| Company | NOW | PEGA |
| Sector | Technology | Technology |
| Industry | Software - Application | Software - Application |
| Core business | ServiceNow, Inc. provides cloud-based solution for digital workflows in the North America, Brazil, Europe, the Middle East and Africa, Asia Pacific, and internationally. | Pegasystems Inc. develops, markets, licenses, hosts, and supports enterprise software in the United States, rest of the Americas, the United Kingdom, rest of Europe, the Middle East, Africa, and the Asia-Pacific. |
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