LIVE
WGO
Winnebago Industries, Inc. · Consumer Discretionary - RV & Marine Manufacturer
$28.83
+4.38% this month
VERSUS
⟷
COMPARE
LCII
LCI Industries (Lippert Components Inc.) · Consumer Discretionary - RV & Marine Components
$100.56
+8.60% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
WGO
0
LCII
4
Comparison scoreboard
LCII LEADS 4/5AI Score
WGO 33.0
LCII ✓33.5
1Y Return
WGO -4.95%
LCII ✓+6.19%
Fwd P/E
WGO 11.49
LCII ✓10.13
Target Up.
WGO +35.59%
LCII ✓+41.41%
Op. Margin
WGO N/A
LCII N/A
Metrics last refreshed: 7/9/2026
Quick take
WGO vs LCII Stock Comparison: AI Score, Valuation, Performance and Upside
WGO (Winnebago) and LCII (LCI Industries / Lippert Components) are both RV industry stocks but with different business models — Winnebago is an iconic brand competing in the RV and marine market against Thor Industries and Forest River, while LCI Industries is the dominant component supplier to the entire RV manufacturing industry regardless of which brand wins. Both are exposed to the RV production cycle, but LCI is somewhat more diversified by its supplier-to-all position and aftermarket business.
WGO vs LCII is iconic RV brand competing with premium product differentiation (Winnebago's Grand Design towables, Newmar premium motorhomes, and marine diversification — exposed to brand competition and RV cycle directly) versus dominant component supplier profiting from every RV regardless of brand (LCI Industries' near-monopoly in slide-outs, leveling systems, and chassis components giving it captive revenue from the entire RV production ecosystem plus growing aftermarket — less cyclical but still RV volume-correlated) — brand premium versus supplier infrastructure.
Live analysis · updated 7/9/2026
LCII holds the edge across 4 of 5 key metrics in this comparison. LCII leads on both 1-year return (+6.19%) and forward P/E quality (10.13x vs 11.49x for WGO), a relatively favorable combination of momentum and valuation. Analyst consensus implies meaningfully more upside for LCII (+41.41%) than for WGO (+35.59%).
Normalized 1Y performance
WGO
LCII
Recent returns
WGO
LCII
Analyst price targets & sentiment
WGO · 11 analysts
STRONG BUYHOLDSTRONG SELL
Buy (2.3/5.0)
Price target range
analyst low$30.00
analyst high$73.00
analyst mean$39.09
current price$28.83
+35.6% upside to analyst mean
LCII · 10 analysts
STRONG BUYHOLDSTRONG SELL
Buy (2.2/5.0)
Price target range
analyst low$125.00
analyst high$175.00
analyst mean$142.20
current price$100.56
+41.4% upside to analyst mean
Who should consider this stock?
WGO may suit investors who:
- →Believe Grand Design's exceptional customer loyalty and premium towable positioning will maintain market share and pricing power through RV cycles versus Thor and Forest River competition
- →Value Winnebago's growing marine business (Chris-Craft, Barletta) as providing meaningful non-RV revenue diversification
- →See Winnebago as a brand-premium play on RV cycle recovery — as dealer inventories normalize and consumer confidence recovers, Winnebago's premium brands should benefit from both volume and margin recovery
LCII may suit investors who:
- →Want RV industry exposure without brand competition risk — LCI supplies all major RV brands, so investors benefit from industry volume regardless of which brand wins market share
- →Value LCI's dominant supplier position (70-90% market share in key component categories) as a durable competitive moat built on switching cost and deep manufacturing expertise
- →See LCI's aftermarket business growth as a less cyclical revenue stream that compounds as the large 2020-2021 RV purchase cohort generates replacement component demand over the next decade
Performance & AI score
| Metric | WGO | LCII |
|---|---|---|
| AI score | 33.0 | 33.5 |
| AI rank | #1926 | #1824 |
| Latest close | $28.83 | $100.56 |
| 1M return | +4.38% | +8.60% |
| 6M return | -30.41% | -18.89% |
| 1Y return | -4.95% | +6.19% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | WGO | LCII |
|---|---|---|
| 1Y ago | $9.91K (-0.9%) started 2025-07-08 | $11.07K (+10.7%) started 2025-07-08 |
| 5Y ago | $5.68K (-43.2%) started 2021-07-08 | $11.61K (+16.1%) started 2021-07-08 |
| 10Y ago | $18.25K (+82.5%) started 2016-07-08 | $22.11K (+121.1%) started 2016-07-08 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | WGO | LCII |
|---|---|---|
| Market cap | $814.99M | $2.44B |
| Trailing P/E | 21.20 | 12.98 |
| Forward P/E | 11.49 | 10.13 |
| Price/Sales | 0.29 | 0.59 |
| EV/Revenue | 0.44 | 0.85 |
| Analyst target | $39.09 | $142.20 |
| Target upside | +35.59% | +41.41% |
Growth, profitability & risk
| Metric | WGO | LCII |
|---|---|---|
| Revenue growth | -9.90% | 4.30% |
| Earnings growth | -18.20% | 30.40% |
| EPS growth | -18.20% | +30.40% |
| FCF margin | +5.79% | +3.06% |
| Operating margin | N/A | N/A |
| Profit margin | 1.36% | 4.84% |
| ROIC proxy | 3.14% | 14.65% |
| Return on equity | 3.14% | 14.65% |
| Dividend yield | 4.53% | 4.35% |
| Beta | 1.12 | 1.19 |
| Debt/equity | 39.12 | 89.05 |
| Current ratio | 2.37 | 2.91 |
| Quick ratio | 0.84 | 1.06 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
WGO max drawdown44.04%
LCII max drawdown41.76%
WGO max wkly drop14.80%
LCII max wkly drop15.04%
5Y risk snapshot
WGO max drawdown61.01%
LCII max drawdown47.19%
WGO max wkly drop17.59%
LCII max wkly drop20.02%
10Y risk snapshot
WGO max drawdown67.12%
LCII max drawdown53.89%
WGO max wkly drop43.64%
LCII max wkly drop29.80%
Performance metrics by period
| Period | Metric | WGO | LCII |
|---|---|---|---|
| 1Y | Growth | -4.95% | +6.19% |
| CAGR | -4.95% | +6.19% | |
| Sharpe ratio | 0.07 | 0.22 | |
| Max drawdown | 44.04% | 41.76% | |
| Max daily drop | 8.23% | 10.06% | |
| Max wkly drop | 14.80% | 15.04% | |
| 5Y | Growth | -50.28% | -5.48% |
| CAGR | -13.04% | -1.12% | |
| Sharpe ratio | -0.19 | 0.05 | |
| Max drawdown | 61.01% | 47.19% | |
| Max daily drop | 11.77% | 11.95% | |
| Max wkly drop | 17.59% | 20.02% | |
| 10Y | Growth | +49.51% | +54.43% |
| CAGR | +4.10% | +4.44% | |
| Sharpe ratio | 0.24 | 0.20 | |
| Max drawdown | 67.12% | 53.89% | |
| Max daily drop | 27.60% | 17.13% | |
| Max wkly drop | 43.64% | 29.80% |
Business comparison
| Category | WGO | LCII |
|---|---|---|
| Company | Winnebago Industries, Inc. | LCI Industries (Lippert Components Inc.) |
| Sector | Consumer Discretionary - RV & Marine Manufacturer | Consumer Discretionary - RV & Marine Components |
| Industry | N/A | N/A |
| Core business | Winnebago Industries is one of America's most recognized recreational vehicle manufacturers, producing motorized RVs (Class A, B, and C motorhomes), towable RVs (fifth wheels and travel trailers), and marine vessels (pontoon boats, outboard boats, and cruisers through the Chris-Craft brand and Barletta acquisition). Winnebago's brands include Winnebago, Grand Design (a premium towable RV brand acquired in 2016), Newmar (premium Class A motorhomes), and Barletta (premium pontoon boats). Winnebago builds its products in Iowa, Indiana, and Oregon, distributing through a dealer network across the U.S. and internationally. | LCI Industries (operating as Lippert Components) is the dominant supplier of structural components and systems to the recreational vehicle industry — supplying slide-out mechanisms, leveling systems, chassis components, furniture, windows, doors, awnings, and dozens of other components to RV manufacturers including Winnebago, Thor, Forest River, and virtually every other major RV brand. LCI also supplies similar components to the marine, manufactured housing, cargo trailer, and transit vehicle industries. LCI's strategy is to supply the entire RV industry rather than competing as an RV brand — LCI makes money whether Winnebago or Thor or Forest River sells an RV. LCI also manufactures for the aftermarket (replacement components and upgrades for existing RVs). |
| Investor focus | Investors track Winnebago's wholesale unit shipments (units shipped to dealers), dealer inventories (high inventory creates pricing pressure; low inventory supports pricing), gross margins, and the RV industry cycle (which correlates with consumer confidence and interest rates). | Investors track LCI's OEM content per RV unit (how much LCI component revenue per RV shipped by the industry), total unit shipments in the RV industry (LCI's revenue correlates with industry production volumes), aftermarket revenue growth (higher margin, less cyclical than OEM), and international and adjacent market penetration. |
WGO strengths
- →Grand Design is one of the RV industry's most beloved brands, with premium towable RV positioning and fanatical dealer and customer loyalty — Grand Design was the fastest-growing RV brand when Winnebago acquired it; the brand's product quality and customer satisfaction scores consistently lead the towable RV segment
- →Diversification into marine (Chris-Craft, Barletta) and premium motorized (Newmar) reduces dependence on any single product category or RV cycle — Winnebago's multi-segment portfolio provides exposure to different consumer spending patterns
- →The Winnebago brand itself carries decades of iconic recognition — Winnebago is to motorhomes what Kleenex is to tissues; the brand is culturally embedded in American road trip culture, providing marketing efficiency and consumer trust
LCII strengths
- →LCI is a monopoly-like supplier in many RV component categories — for slide-out mechanisms, leveling jacks, and many chassis components, LCI has 70-90%+ market share; RV manufacturers cannot easily switch suppliers mid-model-year; LCI's share is sticky because changing components requires re-engineering vehicle platforms
- →Aftermarket components are a growing, less cyclical revenue stream — RV owners who bought units in 2020-2021 will eventually need component replacements (awnings, leveling systems, furniture); LCI's aftermarket business is less dependent on new RV production cycles
- →Adjacent market expansion (marine, manufactured housing, transit) provides revenue diversification beyond the RV production cycle — LCI has applied its manufacturing expertise to marine (pontoon components), manufactured housing (chassis and leveling), and cargo trailers; each adjacency reduces dependence on the RV OEM cycle
Risks to watch — WGO
- →RV industry is highly cyclical and sensitive to interest rates and consumer confidence — RV purchases are large-ticket discretionary items financed by consumers; rising interest rates increase monthly payments and reduce demand; the RV industry can swing 20-40% in volume year-over-year
- →Dealer inventory normalization is a persistent near-term headwind — following the COVID-era RV demand surge (2020-2021), dealer inventories built to excess; industry-wide dealer destocking reduces wholesale shipments below retail demand; Winnebago ships fewer units until dealers work through inventory
- →Competition from Thor Industries (the largest RV manufacturer) and Forest River (Berkshire Hathaway) is intense across all Winnebago categories — Thor and Forest River control a combined 70%+ of the RV market; Winnebago competes primarily on brand quality and the Grand Design brand's loyal following
Risks to watch — LCII
- →LCI's revenue directly correlates with RV industry production volumes — when RV industry shipments fall 30-40% in a down cycle (as they did in 2022-2023), LCI's OEM revenue falls proportionally; LCI is not protected from industry downturns despite its dominant supplier position
- →Customer concentration in Thor Industries and Forest River — LCI's two largest customers (Thor and Forest River) represent a disproportionate share of LCI revenue; these customers have the scale to negotiate aggressively on component pricing
- →Content per unit growth requires convincing RV manufacturers to adopt new LCI systems — LCI grows content per RV by adding new component categories (entertainment systems, connected vehicle technology, motorized accessories); manufacturers must be convinced to adopt and include these systems in their RV designs
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