SJM vs HRL Comparison: AI Score, Valuation, Performance and Upside
Compare J.M. Smucker and Hormel by brand portfolio diversification, volume trends, Dunkin' acquisition impact, operating margin, and dividend sustainability for income investors.
Use this J.M. Smucker vs Hormel comparison to evaluate the key differences across valuation, growth, profitability, and risk before making an investment decision.
SJM holds the edge across 5 of 5 key metrics in this comparison. SJM leads on both 1-year return (+8.91%) and forward P/E quality (10.46x vs 16.27x for HRL), a relatively favorable combination of momentum and valuation. SJM leads on both revenue growth (5.80%) and operating margin (18.46%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for SJM (+10.09%) than for HRL (+5.85%).
| Metric | SJM | HRL |
|---|---|---|
| AI score | 27.0 | 26.6 |
| AI rank | #2522 | #2585 |
| Latest close | $118.32 | $25.31 |
| 1M return | +5.99% | -0.94% |
| 6M return | +15.40% | +2.89% |
| 1Y return | +8.91% | -13.62% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | SJM | HRL |
|---|---|---|
| 1Y ago | $10.85K (+8.5%) started 2025-07-25 | $8.66K (-13.4%) started 2025-07-25 |
| 5Y ago | $11.86K (+18.6%) started 2021-07-26 | $6.71K (-32.9%) started 2021-07-26 |
| 10Y ago | $13.7K (+37.0%) started 2016-07-25 | $10.71K (+7.1%) started 2016-07-25 |
Hypothetical — past performance does not guarantee future results.
| Metric | SJM | HRL |
|---|---|---|
| Market cap | $11.97B | $13.97B |
| Trailing P/E | N/A | 29.87 |
| Forward P/E | 10.46 | 16.27 |
| Price/Sales | 1.34 | N/A |
| EV/Revenue | 2.10 | 1.12 |
| Analyst target | $123.31 | $26.88 |
| Target upside | +10.09% | +5.85% |
| Metric | SJM | HRL |
|---|---|---|
| Revenue growth | 5.80% | -2.90% |
| Earnings growth | N/A | -5.10% |
| EPS growth | N/A | -5.10% |
| FCF margin | +11.11% | +3.86% |
| Operating margin | 18.46% | 11.06% |
| Profit margin | -1.53% | 3.82% |
| ROIC proxy | -2.39% | 5.83% |
| Return on equity | -2.39% | 5.83% |
| Dividend yield | 3.93% | 4.61% |
| Beta | 0.25 | 0.33 |
| Debt/equity | 128.61 | 4.24 |
| Current ratio | 0.78 | 1.94 |
| Quick ratio | 0.28 | 0.93 |
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | SJM | HRL |
|---|---|---|---|
| 1Y | Growth | +8.53% | -13.44% |
| CAGR | +8.56% | -13.48% | |
| Sharpe ratio | 0.27 | -0.48 | |
| Max drawdown | 22.82% | 32.51% | |
| Max daily drop | 5.16% | 13.09% | |
| Max wkly drop | 8.38% | 13.30% | |
| 5Y | Growth | +3.19% | -40.23% |
| CAGR | +0.63% | -9.79% | |
| Sharpe ratio | -0.03 | -0.49 | |
| Max drawdown | 39.94% | 60.44% | |
| Max daily drop | 15.59% | 13.09% | |
| Max wkly drop | 16.08% | 13.30% | |
| 10Y | Growth | +0.36% | -15.15% |
| CAGR | +0.04% | -1.63% | |
| Sharpe ratio | -0.06 | -0.15 | |
| Max drawdown | 39.94% | 60.44% | |
| Max daily drop | 15.59% | 13.09% | |
| Max wkly drop | 16.08% | 13.30% |
| Category | SJM | HRL |
|---|---|---|
| Company | SJM | HRL |
| Sector | Consumer Defensive | Consumer Defensive |
| Industry | Packaged Foods | N/A |
| Core business | N/A | N/A |
| Investor focus | N/A | N/A |
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