Data as of:
brimindinvest.com / compare / yum-vs-sbuxLIVE
YUM
Yum! Brands, Inc. · Consumer Discretionary
$150.71
-0.03% this month
VERSUS
COMPARE
SBUX
Starbucks Corporation · Consumer Discretionary
$104.47
-1.05% this month
Comparison scoreboard
YUM LEADS 4/5
AI Scorei
YUM 51.2
SBUX 42.3
1Y Returni
YUM +4.24%
SBUX +22.29%
Fwd P/Ei
YUM 20.63
SBUX 34.62
Target Up.i
YUM +12.66%
SBUX +4.06%
Op. Margini
YUM 32.78%
SBUX 12.92%
Metrics last refreshed: 9/8/2026
Quick take

YUM vs SBUX Stock Comparison: AI Score, Valuation, Performance and Upside

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Yum Brands and Starbucks both operate global restaurant and retail brands, but Yum Brands runs a predominantly franchised, capital-light quick service restaurant model across multiple concepts, while Starbucks operates a mix of company-operated and licensed coffeehouse stores under a single global brand.

Yum Brands offers exposure to stable, capital-light franchise royalty income across a diversified quick service brand portfolio, while Starbucks offers exposure to a globally recognized single brand navigating a turnaround. Consider whether you prefer Yum's franchise model stability or Starbucks' brand strength and turnaround upside.

Live analysis · updated 9/8/2026

YUM holds the edge across 4 of 5 key metrics in this comparison. SBUX has delivered stronger 1-year price return (+22.29% vs +4.24%), though YUM has the better forward P/E setup (20.63x vs 34.62x for SBUX). YUM leads on both revenue growth (12.20%) and operating margin (32.78%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for YUM (+12.66%) than for SBUX (+4.06%).

Want a full valuation workup? 16-section report — AI Score, Monte Carlo forecast, bull/bear case, DCF, and more.
Normalized 1Y performance
YUM
SBUX
Recent returns
YUM
SBUX
Analyst price targets & sentiment

Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.

YUM · 24 analysts
STRONG BUYHOLDSTRONG SELL
Hold (2.6/5.0)
Price target range
analyst low$140.00
analyst high$185.00
analyst mean$173.34
current price$150.71
+12.7% upside to analyst mean
SBUX · 29 analysts
STRONG BUYHOLDSTRONG SELL
Buy (2.4/5.0)
Price target range
analyst low$69.00
analyst high$125.00
analyst mean$112.23
current price$104.47
+4.1% upside to analyst mean
Who should consider this stock?
YUM may suit investors who:
  • Want exposure to stable, capital-light franchise royalty income
  • Believe a diversified quick service brand portfolio reduces single-concept risk
  • Value an extensive international franchise network supporting unit growth
  • Are comfortable with franchisee financial health affecting royalty income stability
SBUX may suit investors who:
  • Want exposure to a globally recognized coffee brand undergoing a turnaround effort
  • Believe operational efficiency initiatives can restore same-store sales momentum
  • Value a substantial digital ordering and loyalty program customer base
  • Are comfortable with near-term margin pressure during turnaround investment
Performance & AI score
Performance & AI score
MetricYUMSBUX
AI scorei51.242.3
AI ranki#455#926
Latest closei$150.71$104.47
1M returni-0.03%-1.05%
6M returni-5.72%+4.71%
1Y returni+4.24%+22.29%
$10,000 invested — hypothetical growth (dividends reinvested)

How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?

$10,000 invested — hypothetical growth (dividends reinvested)
PeriodYUMSBUX
1Y ago$10.18K (+1.8%)
started 2025-09-08
$12.41K (+24.1%)
started 2025-09-08
5Y ago$13.33K (+33.3%)
started 2021-09-09
$10.5K (+5.0%)
started 2021-09-09
10Y ago$33.23K (+232.3%)
started 2016-09-09
$28.24K (+182.4%)
started 2016-09-09

Hypothetical — past performance does not guarantee future results.

Valuation & upside potential
Valuation & upside potential
MetricYUMSBUX
Market capi$41.99B$122.95B
Trailing P/Ei19.3862.34
Forward P/Ei20.6334.62
Price/Salesi5.202.80
EV/Revenuei6.273.70
Analyst targeti$173.34$112.23
Target upsidei+12.66%+4.06%
Growth, profitability & risk
Growth, profitability & risk
MetricYUMSBUX
Revenue growthi12.20%-1.40%
Earnings growthi131.60%85.70%
EPS growthi+131.60%+85.70%
FCF margini+9.55%+8.00%
Operating margini32.78%12.92%
Profit margini25.41%5.17%
ROIC proxyiN/AN/A
Return on equityiN/AN/A
Dividend yieldi1.95%2.31%
Betai0.550.97
Debt/equityiN/AN/A
Current ratioi0.590.76
Quick ratioi0.330.50
Correlation

Over the past year, YUM and SBUX have moved weakly in the same direction (correlation of 0.27), based on daily returns.

1Y
0.27
-1.0+1.0
5Y
0.43
-1.0+1.0
10Y
0.52
-1.0+1.0
Drawdown & downside risk

Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.

1Y risk snapshot
YUM max drawdowni13.92%
SBUX max drawdowni14.51%
YUM max wkly dropi9.55%
SBUX max wkly dropi9.21%
5Y risk snapshot
YUM max drawdowni23.10%
SBUX max drawdowni40.74%
YUM max wkly dropi11.04%
SBUX max wkly dropi18.87%
10Y risk snapshot
YUM max drawdowni52.17%
SBUX max drawdowni43.68%
YUM max wkly dropi25.98%
SBUX max wkly dropi21.22%
Performance metrics by period
Performance metrics by period
PeriodMetricYUMSBUX
1YGrowthi+1.84%+24.12%
CAGRi+1.84%+24.18%
Volatilityi23.74%27.68%
Sharpe ratioi0.010.76
Sortino ratioi0.011.19
Max drawdowni13.92%14.51%
Current drawdowni10.38%3.76%
Avg drawdowni5.49%3.22%
Ulcer Indexi6.71%4.33%
Max daily dropi4.41%5.03%
Max wkly dropi9.55%9.21%
5YGrowthi+24.57%-4.09%
CAGRi+4.49%-0.83%
Volatilityi20.90%31.82%
Sharpe ratioi0.10-0.01
Sortino ratioi0.14-0.02
Max drawdowni23.10%40.74%
Current drawdowni10.38%9.16%
Avg drawdowni7.81%17.88%
Ulcer Indexi9.19%19.98%
Max daily dropi8.44%15.88%
Max wkly dropi11.04%18.87%
10YGrowthi+181.35%+131.00%
CAGRi+10.90%+8.74%
Volatilityi22.97%29.56%
Sharpe ratioi0.370.28
Sortino ratioi0.550.41
Max drawdowni52.17%43.68%
Current drawdowni10.38%9.27%
Avg drawdowni7.48%14.56%
Ulcer Indexi10.28%17.77%
Max daily dropi11.00%16.20%
Max wkly dropi25.98%21.22%
AI Prediction Signali
Members only
Next 5 trading days
YUM
+2.8%BUY
SBUX
+1.1%HOLD
Next 30 trading days
YUM
+6.4%BUY
SBUX
+3.2%HOLD

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Business comparison
Business comparison
CategoryYUMSBUX
CompanyYum! Brands, Inc.Starbucks Corporation
SectorConsumer CyclicalConsumer Cyclical
IndustryRestaurantsRestaurants
Core businessA global quick service restaurant franchisor operating a portfolio of well-known fast food brands through a predominantly franchised business model across international markets.A global coffeehouse chain operating and licensing a large network of retail coffee stores worldwide, alongside a consumer packaged goods and licensed store business.
Investor focusSystem-wide sales growth across its franchised brand portfolio, franchise royalty income stability, and international unit growth pace.Same-store sales trends reflecting turnaround execution, China market performance, and progress on operational efficiency initiatives within its store base.
YUM strengths
  • Predominantly franchised business model generates stable, capital-light royalty income relative to company-operated restaurant models
  • Diversified portfolio of well-known quick service brands reduces reliance on any single concept
  • Extensive international franchise network provides broad geographic diversification and unit growth opportunity
SBUX strengths
  • Globally recognized brand supports significant customer loyalty and premium pricing power
  • Extensive global store network and licensing model provides broad geographic diversification
  • Digital ordering and loyalty program platform provides a substantial base of engaged, repeat customers
Risks to watch — YUM
  • Franchisee financial health directly affects royalty income stability across its franchise network
  • International markets carry currency translation and geopolitical risk exposure
  • Faces intense competition from other global quick service restaurant franchisors
Risks to watch — SBUX
  • Same-store sales have faced pressure requiring ongoing turnaround execution across its store base
  • China market performance faces competition from local coffee chains and shifting consumer spending patterns
  • Labor and input cost inflation can pressure margins during turnaround investment periods
Frequently asked questions
Yum Brands offers exposure to stable, capital-light franchise royalty income across a diversified quick service brand portfolio, while Starbucks offers exposure to a globally recognized single brand navigating a turnaround. The better fit depends on whether you prefer Yum's franchise model stability or Starbucks' brand strength and turnaround upside.
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