Data as of:
brimindinvest.com / compare / tost-vs-shopLIVE
TOST
Toast, Inc. · Restaurant Technology
$32.22
+1.19% this month
VERSUS
COMPARE
SHOP
Shopify Inc. · E-Commerce Software
$178.14
+37.18% this month
Comparison scoreboard
SHOP LEADS 3/5
AI Scorei
TOST 25.5
SHOP ✓69.2
1Y Returni
TOST -13.43%
SHOP ✓+14.04%
Fwd P/Ei
TOST ✓19.65
SHOP 69.61
Target Up.i
TOST ✓+14.35%
SHOP +1.87%
Op. Margini
TOST 7.44%
SHOP ✓17.55%
Metrics last refreshed: 10/16/2026
Quick take

TOST vs SHOP Stock Comparison: AI Score, Valuation, Performance and Upside

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Toast is generally evaluated as a vertical-specific software and payments platform deeply embedded in restaurant operations, while Shopify is assessed as a horizontal commerce platform serving a far broader range of merchants globally. The choice often comes down to preferring a focused, high-attach vertical SaaS story versus a diversified, larger-scale commerce ecosystem.

Use this comparison to weigh Toast's restaurant-vertical focus and payments attach economics against Shopify's broader merchant base and commerce platform scale.

Live analysis · updated 10/16/2026

SHOP holds the edge across 3 of 5 key metrics in this comparison. SHOP has delivered stronger 1-year price return (+14.04% vs -13.43%), though TOST has the better forward P/E setup (19.65x vs 69.61x for SHOP). SHOP leads on both revenue growth (33.70%) and operating margin (17.55%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for TOST (+14.35%) than for SHOP (+1.87%).

Want a full valuation workup? 46-section report — AI Score, Monte Carlo forecast, bull/bear case, DCF, and more.
Normalized 1Y performance
TOST
SHOP
Recent returns
TOST
SHOP
Analyst price targets & sentiment

Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.

TOST
Price target range
analyst mean$38.92
current price$32.22
+14.3% upside to analyst mean
SHOP
Price target range
analyst mean$174.04
current price$178.14
+1.9% upside to analyst mean
Who should consider this stock?
TOST may suit investors who:
  • Want focused exposure to restaurant industry digitization
  • Believe payments attach rate expansion will drive margin improvement
  • Are comfortable with cyclicality tied to restaurant consumer spending
  • Value a company still early in penetrating a large addressable market
SHOP may suit investors who:
  • Want diversified exposure across e-commerce verticals and merchant sizes
  • Believe merchant solutions and payments attach will keep expanding margins
  • Are comfortable with sensitivity to consumer discretionary spending
  • Value platform scale and a broad partner ecosystem as a moat
Performance & AI score
Performance & AI score
MetricTOSTSHOP
AI scorei25.569.2
AI ranki#2637#44
Latest closei$32.22$178.14
1M returni+1.19%+37.18%
3M returni+6.23%+42.44%
6M returni+13.05%+40.33%
1Y returni-13.43%+14.04%
$10,000 invested — hypothetical growth (dividends reinvested)

How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?

$10,000 invested — hypothetical growth (dividends reinvested)
PeriodTOSTSHOP
1Y ago$8.61K (-13.9%)
started 2025-10-16
$11.4K (+14.0%)
started 2025-10-15
5Y ago$6.26K (-37.4%)
started 2021-10-18
$12.5K (+25.0%)
started 2021-10-15
10Y ago$5.15K (-48.5%)
started 2021-09-22
$423.94K (+4139.4%)
started 2016-10-17

Hypothetical — past performance does not guarantee future results.

Valuation & upside potential
Valuation & upside potential
MetricTOSTSHOP
Market capi$19.68B$221.7B
Trailing P/Ei43.09115.44
Forward P/Ei19.6569.61
Price/SalesiN/AN/A
EV/Revenuei2.6416.21
Analyst targeti$38.92$174.04
Target upsidei+14.35%+1.87%
Growth, profitability & risk
Growth, profitability & risk
MetricTOSTSHOP
Revenue growthi23.10%33.70%
Earnings growthi100.00%68.10%
EPS growthi+100.00%+68.10%
FCF margini+6.97%+11.97%
Operating margini7.44%17.55%
Profit margini7.14%14.53%
ROIC proxyi25.16%15.54%
Return on equityi25.16%15.54%
Dividend yieldiN/A0.00%
Payout ratioi0.00%0.00%
Dividend growth streakiN/AN/A
Betai1.732.63
Debt/equityiN/A1.40
Current ratioi2.405.35
Quick ratioi1.683.72
Correlation

Over the past year, TOST and SHOP have moved moderately in the same direction (correlation of 0.52), based on daily returns.

1Y
0.52
-1.0+1.0
5Y
0.52
-1.0+1.0
10Y
0.51
-1.0+1.0
Drawdown & downside risk

Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.

1Y risk snapshot
TOST max drawdowni42.77%
SHOP max drawdowni46.71%
TOST max wkly dropi21.48%
SHOP max wkly dropi22.56%
5Y risk snapshot
TOST max drawdowni80.56%
SHOP max drawdowni84.82%
TOST max wkly dropi36.74%
SHOP max wkly dropi34.38%
10Y risk snapshot
TOST max drawdowni80.56%
SHOP max drawdowni84.82%
TOST max wkly dropi36.74%
SHOP max wkly dropi34.38%
Performance metrics by period
Performance metrics by period
PeriodMetricTOSTSHOP
1YGrowthi-13.85%+14.04%
CAGRi-13.87%+14.05%
Volatilityi46.65%58.56%
Sharpe ratioi-0.180.44
Sortino ratioi-0.250.64
Max drawdowni42.77%46.71%
Current drawdowni17.43%0.60%
Avg drawdowni20.89%23.66%
Ulcer Indexi23.56%26.69%
Max daily dropi14.74%15.62%
Max wkly dropi21.48%22.56%
5YGrowthi-37.44%+25.05%
CAGRi-8.96%+4.57%
Volatilityi59.86%66.85%
Sharpe ratioi0.070.33
Sortino ratioi0.100.50
Max drawdowni80.56%84.82%
Current drawdowni50.60%0.60%
Avg drawdowni57.99%48.35%
Ulcer Indexi59.90%53.61%
Max daily dropi22.84%18.59%
Max wkly dropi36.74%34.38%
10YGrowthi-48.46%+4139.41%
CAGRi-12.27%+45.49%
Volatilityi59.97%59.63%
Sharpe ratioi0.010.85
Sortino ratioi0.011.28
Max drawdowni80.56%84.82%
Current drawdowni50.60%0.60%
Avg drawdowni57.50%28.82%
Ulcer Indexi59.52%38.91%
Max daily dropi22.84%18.59%
Max wkly dropi36.74%34.38%
AI Prediction Signali
Members only
Next 5 trading days
TOST
+2.8%BUY
SHOP
+1.1%HOLD
Next 30 trading days
TOST
+6.4%BUY
SHOP
+3.2%HOLD

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Business comparison
Business comparison
CategoryTOSTSHOP
CompanyToast, Inc.Shopify Inc.
SectorTechnologyTechnology
IndustrySoftware - InfrastructureSoftware - Application
Core businessToast provides an integrated point-of-sale, payments, and restaurant management software platform tailored specifically to restaurants of all sizes.Shopify provides a commerce platform that lets merchants of all sizes build online stores, manage payments, and run omnichannel retail operations.
Investor focusInvestors watch net new restaurant location additions, payments and fintech attach rates, and the path to sustained GAAP profitability.Investors focus on gross merchandise volume growth, merchant solutions attach rate, international expansion, and operating margin expansion.
TOST strengths
  • Purpose-built platform with deep restaurant-specific functionality
  • Payments processing attached to software creates high switching costs
  • Expanding into enterprise restaurant chains beyond its SMB base
SHOP strengths
  • Broad merchant base spanning small businesses to large enterprise brands
  • Growing merchant solutions revenue including Shopify Payments and capital
  • Strong platform ecosystem with apps, themes, and partner network
Risks to watch — TOST
  • Restaurant industry is cyclical and sensitive to consumer spending
  • Competition from other vertical POS providers and payment processors
  • Margins depend heavily on continued fintech and payments attach growth
Risks to watch — SHOP
  • Exposure to overall consumer discretionary spending trends
  • Competitive pressure from Amazon, BigCommerce, and other commerce platforms
  • GMV growth deceleration risk as the merchant base matures
Frequently asked questions
Toast offers a more focused bet on restaurant technology penetration and payments attach economics, while Shopify offers broader, more diversified exposure across global e-commerce. Investors wanting concentrated vertical exposure may prefer Toast; those wanting platform scale and diversification may prefer Shopify.
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Scoreboard verdict

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Full risk suite

Volatility, Sharpe and Sortino ratios, maximum, current, and average drawdown, Ulcer Index, and worst single-day and single-week drops across every timeframe.

Correlation heatmap

Pairwise daily-return correlation for every combination, so you can see whether two holdings actually diversify each other or just move together.

Valuation vs profitability

A scatter plot of forward P/E against return on equity, plus drawdown and 30-day rolling volatility charts, to separate what is cheap from what is merely beaten down.

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