Data as of:
brimindinvest.com / compare / tost-vs-shopLIVE
TOST
Toast, Inc. · Restaurant Technology
$34.09
+5.64% this month
VERSUS
COMPARE
SHOP
Shopify Inc. · E-Commerce Software
$147.37
+25.80% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
TOST
1
SHOP
4
SHOP LEADS 4/5
Comparison scoreboard
SHOP LEADS 4/5
AI Score
TOST 23.4
SHOP 73.0
1Y Return
TOST -24.41%
SHOP +4.31%
Fwd P/E
TOST 19.68
SHOP 60.08
Target Up.
TOST +13.61%
SHOP +16.14%
Op. Margin
TOST 7.44%
SHOP 17.55%
Metrics last refreshed: 8/31/2026
Quick take

TOST vs SHOP Stock Comparison: AI Score, Valuation, Performance and Upside

Toast is generally evaluated as a vertical-specific software and payments platform deeply embedded in restaurant operations, while Shopify is assessed as a horizontal commerce platform serving a far broader range of merchants globally. The choice often comes down to preferring a focused, high-attach vertical SaaS story versus a diversified, larger-scale commerce ecosystem.

Use this comparison to weigh Toast's restaurant-vertical focus and payments attach economics against Shopify's broader merchant base and commerce platform scale.

Live analysis · updated 8/31/2026

SHOP holds the edge across 4 of 5 key metrics in this comparison. SHOP has delivered stronger 1-year price return (+4.31% vs -24.41%), though TOST has the better forward P/E setup (19.68x vs 60.08x for SHOP). SHOP leads on both revenue growth (33.70%) and operating margin (17.55%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies similar upside for both: +13.61% for TOST and +16.14% for SHOP.

Want a full valuation workup? 16-section report — AI Score, Monte Carlo forecast, bull/bear case, DCF, and more.
Normalized 1Y performance
TOST
SHOP
Recent returns
TOST
SHOP
Analyst price targets & sentiment
TOST · 26 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.8/5.0)
Price target range
analyst low$25.00
analyst high$45.00
analyst mean$38.73
current price$34.09
+13.6% upside to analyst mean
SHOP · 47 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.7/5.0)
Price target range
analyst low$110.00
analyst high$220.00
analyst mean$171.15
current price$147.37
+16.1% upside to analyst mean
Who should consider this stock?
TOST may suit investors who:
  • Want focused exposure to restaurant industry digitization
  • Believe payments attach rate expansion will drive margin improvement
  • Are comfortable with cyclicality tied to restaurant consumer spending
  • Value a company still early in penetrating a large addressable market
SHOP may suit investors who:
  • Want diversified exposure across e-commerce verticals and merchant sizes
  • Believe merchant solutions and payments attach will keep expanding margins
  • Are comfortable with sensitivity to consumer discretionary spending
  • Value platform scale and a broad partner ecosystem as a moat
Performance & AI score
Performance & AI score
MetricTOSTSHOP
AI score23.473.0
AI rank#3619#27
Latest close$34.09$147.37
1M return+5.64%+25.80%
6M return+24.83%+22.07%
1Y return-24.41%+4.31%
$10,000 invested — hypothetical growth (dividends reinvested)

How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?

$10,000 invested — hypothetical growth (dividends reinvested)
PeriodTOSTSHOP
1Y ago$7.78K (-22.2%)
started 2025-09-02
$10.6K (+6.0%)
started 2025-09-02
5Y ago$5.45K (-45.5%)
started 2021-09-22
$9.66K (-3.3%)
started 2021-08-31
10Y ago$5.45K (-45.5%)
started 2021-09-22
$356.31K (+3463.1%)
started 2016-08-31

Hypothetical — past performance does not guarantee future results.

Valuation & upside potential
Valuation & upside potential
MetricTOSTSHOP
Market cap$19.7B$191.24B
Trailing P/E43.1599.57
Forward P/E19.6860.08
Price/Sales2.9014.41
EV/Revenue2.7314.47
Analyst target$38.73$171.15
Target upside+13.61%+16.14%
Growth, profitability & risk
Growth, profitability & risk
MetricTOSTSHOP
Revenue growth23.10%33.70%
Earnings growth100.00%68.10%
EPS growth+100.00%+68.10%
FCF margin+6.97%+11.97%
Operating margin7.44%17.55%
Profit margin7.14%14.53%
ROIC proxy25.16%15.54%
Return on equity25.16%15.54%
Dividend yield0.00%0.00%
Beta1.732.59
Debt/equityN/A1.40
Current ratio2.405.35
Quick ratio1.683.72
Drawdown & downside risk

Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.

1Y risk snapshot
TOST max drawdown49.01%
SHOP max drawdown46.71%
TOST max wkly drop21.48%
SHOP max wkly drop22.56%
5Y risk snapshot
TOST max drawdown80.56%
SHOP max drawdown84.82%
TOST max wkly drop36.74%
SHOP max wkly drop34.38%
10Y risk snapshot
TOST max drawdown80.56%
SHOP max drawdown84.82%
TOST max wkly drop36.74%
SHOP max wkly drop34.38%
Performance metrics by period
Performance metrics by period
PeriodMetricTOSTSHOP
1YGrowth-22.15%+5.99%
CAGR-22.27%+6.03%
Sharpe ratio-0.400.31
Max drawdown49.01%46.71%
Max daily drop14.74%15.62%
Max wkly drop21.48%22.56%
5YGrowth-45.46%-3.35%
CAGR-11.55%-0.68%
Sharpe ratio0.030.25
Max drawdown80.56%84.82%
Max daily drop22.84%18.59%
Max wkly drop36.74%34.38%
10YGrowth-45.46%+3463.10%
CAGR-11.55%+42.96%
Sharpe ratio0.030.82
Max drawdown80.56%84.82%
Max daily drop22.84%18.59%
Max wkly drop36.74%34.38%
Business comparison
Business comparison
CategoryTOSTSHOP
CompanyToast, Inc.Shopify Inc.
SectorRestaurant TechnologyE-Commerce Software
IndustryN/AN/A
Core businessToast provides an integrated point-of-sale, payments, and restaurant management software platform tailored specifically to restaurants of all sizes.Shopify provides a commerce platform that lets merchants of all sizes build online stores, manage payments, and run omnichannel retail operations.
Investor focusInvestors watch net new restaurant location additions, payments and fintech attach rates, and the path to sustained GAAP profitability.Investors focus on gross merchandise volume growth, merchant solutions attach rate, international expansion, and operating margin expansion.
TOST strengths
  • Purpose-built platform with deep restaurant-specific functionality
  • Payments processing attached to software creates high switching costs
  • Expanding into enterprise restaurant chains beyond its SMB base
SHOP strengths
  • Broad merchant base spanning small businesses to large enterprise brands
  • Growing merchant solutions revenue including Shopify Payments and capital
  • Strong platform ecosystem with apps, themes, and partner network
Risks to watch — TOST
  • Restaurant industry is cyclical and sensitive to consumer spending
  • Competition from other vertical POS providers and payment processors
  • Margins depend heavily on continued fintech and payments attach growth
Risks to watch — SHOP
  • Exposure to overall consumer discretionary spending trends
  • Competitive pressure from Amazon, BigCommerce, and other commerce platforms
  • GMV growth deceleration risk as the merchant base matures
Frequently asked questions
Toast offers a more focused bet on restaurant technology penetration and payments attach economics, while Shopify offers broader, more diversified exposure across global e-commerce. Investors wanting concentrated vertical exposure may prefer Toast; those wanting platform scale and diversification may prefer Shopify.
AI Prediction SignalNext 5 trading days
Members only
TOST
+2.8%BUY
SHOP
+1.1%HOLD

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