Data as of:
brimindinvest.com / compare / amzn-vs-wLIVE
AMZN
AMZN ·
$258.51
-5.19% this month
VERSUS
COMPARE
W
W ·
$99.43
-7.57% this month
Comparison scoreboard
W LEADS 3/5
AI Scorei
AMZN 62.0
W 39.5
1Y Returni
AMZN +14.39%
W +25.34%
Fwd P/Ei
AMZN 25.64
W 24.41
Target Up.i
AMZN +22.99%
W +30.43%
Op. Margini
AMZN 13.69%
W 3.01%
Metrics last refreshed: 9/8/2026
Quick take

AMZN vs W Comparison: AI Score, Valuation, Performance and Upside

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Compare Amazon's broad retail and cloud business against Wayfair's furniture-focused model, its history of thin margins, and path to sustainable profitability.

Use this Amazon vs Wayfair comparison to evaluate the key differences across valuation, growth, profitability, and risk before making an investment decision.

Live analysis · updated 9/8/2026

W holds the edge across 3 of 5 key metrics in this comparison. W leads on both 1-year return (+25.34%) and forward P/E quality (24.41x vs 25.64x for AMZN), a relatively favorable combination of momentum and valuation. AMZN leads on both revenue growth (19.60%) and operating margin (13.69%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for W (+30.43%) than for AMZN (+22.99%).

Want a full valuation workup? 16-section report — AI Score, Monte Carlo forecast, bull/bear case, DCF, and more.
Normalized 1Y performance
AMZN
W
Recent returns
AMZN
W
Analyst price targets & sentiment

Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.

AMZN · 65 analysts
STRONG BUYHOLDSTRONG SELL
Strong Buy (1.4/5.0)
Price target range
analyst low$195.00
analyst mean$327.67
current price$258.51
+23.0% upside to analyst mean
W
Price target range
analyst mean$123.31
current price$99.43
+30.4% upside to analyst mean
Performance & AI score
Performance & AI score
MetricAMZNW
AI scorei62.039.5
AI ranki#149#1186
Latest closei$258.51$99.43
1M returni-5.19%-7.57%
6M returni+18.07%+26.58%
1Y returni+14.39%+25.34%
$10,000 invested — hypothetical growth (dividends reinvested)

How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?

$10,000 invested — hypothetical growth (dividends reinvested)
PeriodAMZNW
1Y ago$10.97K (+9.7%)
started 2025-09-04
$12.01K (+20.1%)
started 2025-09-04
5Y ago$14.73K (+47.3%)
started 2021-09-07
$3.69K (-63.1%)
started 2021-09-07
10Y ago$65.54K (+555.4%)
started 2016-09-06
$24.56K (+145.6%)
started 2016-09-06

Hypothetical — past performance does not guarantee future results.

Valuation & upside potential
Valuation & upside potential
MetricAMZNW
Market capi$2.87T$12.95B
Trailing P/Ei21.42N/A
Forward P/Ei25.6424.41
Price/Salesi3.49N/A
EV/Revenuei3.871.19
Analyst targeti$327.67$123.31
Target upsidei+22.99%+30.43%
Growth, profitability & risk
Growth, profitability & risk
MetricAMZNW
Revenue growthi19.60%7.50%
Earnings growthi242.30%N/A
EPS growthi+242.30%N/A
FCF margini+0.42%+3.65%
Operating margini13.69%3.01%
Profit margini17.44%-2.49%
ROIC proxyi30.56%N/A
Return on equityi30.56%N/A
Dividend yieldiN/AN/A
Betai1.452.98
Debt/equityi45.62N/A
Current ratioi1.030.74
Quick ratioi0.840.58
Correlation

Over the past year, AMZN and W have moved weakly in the same direction (correlation of 0.23), based on daily returns.

1Y
0.23
-1.0+1.0
5Y
0.49
-1.0+1.0
10Y
0.44
-1.0+1.0
Drawdown & downside risk

Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.

1Y risk snapshot
AMZN max drawdowni21.74%
W max drawdowni51.78%
AMZN max wkly dropi14.09%
W max wkly dropi17.81%
5Y risk snapshot
AMZN max drawdowni55.73%
W max drawdowni91.57%
AMZN max wkly dropi20.35%
W max wkly dropi42.03%
10Y risk snapshot
AMZN max drawdowni56.15%
W max drawdowni93.01%
AMZN max wkly dropi20.35%
W max wkly dropi45.34%
Performance metrics by period
Performance metrics by period
PeriodMetricAMZNW
1YGrowthi+9.69%+20.08%
CAGRi+9.70%+20.12%
Volatilityi34.34%72.03%
Sharpe ratioi0.310.54
Sortino ratioi0.490.90
Max drawdowni21.74%51.78%
Current drawdowni8.98%16.48%
Avg drawdowni8.76%20.93%
Ulcer Indexi10.39%25.56%
Max daily dropi5.55%13.02%
Max wkly dropi14.09%17.81%
5YGrowthi+47.33%-63.13%
CAGRi+8.07%-18.12%
Volatilityi36.45%81.68%
Sharpe ratioi0.270.10
Sortino ratioi0.400.16
Max drawdowni55.73%91.57%
Current drawdowni8.98%65.27%
Avg drawdowni18.17%73.45%
Ulcer Indexi23.56%75.73%
Max daily dropi14.05%25.68%
Max wkly dropi20.35%42.03%
10YGrowthi+555.39%+145.57%
CAGRi+20.70%+9.41%
Volatilityi33.11%75.67%
Sharpe ratioi0.600.43
Sortino ratioi0.880.66
Max drawdowni56.15%93.01%
Current drawdowni8.98%71.22%
Avg drawdowni12.85%47.76%
Ulcer Indexi18.18%58.65%
Max daily dropi14.05%26.68%
Max wkly dropi20.35%45.34%
AI Prediction Signali
Members only
Next 5 trading days
AMZN
+2.8%BUY
W
+1.1%HOLD
Next 30 trading days
AMZN
+6.4%BUY
W
+3.2%HOLD

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Business comparison
Business comparison
CategoryAMZNW
CompanyAMZNW
SectorConsumer CyclicalConsumer Cyclical
IndustryInternet RetailInternet Retail
Core businessAmazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally.Wayfair Inc. engages in the e-commerce business in the United States and internationally.
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