FL vs NKE Stock Comparison: AI Score, Valuation, Performance and Upside
Foot Locker and Nike are connected through their historical wholesale relationship, but Nike is a dominant global athletic brand with its own growing direct-to-consumer channel, while Foot Locker is a specialty retailer working to diversify its brand mix and modernize its business after years of heavy reliance on Nike products.
Nike offers dominant global brand strength with growing direct-to-consumer margin capture, while Foot Locker offers potential value upside as a turnaround story if its brand diversification and store modernization efforts succeed, but with more execution risk. Consider whether you prefer Nike's brand dominance or Foot Locker's discounted turnaround potential.
FL and NKE are closely matched — they split the tracked metrics evenly.
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
- Believe Foot Locker's efforts to diversify its brand mix beyond Nike will improve its competitive position
- Want value exposure to a specialty athletic retailer trading at a significant discount to Nike
- Are comfortable with turnaround execution risk as the company modernizes its stores and digital capabilities
- Value Foot Locker's established physical retail footprint in athletic footwear
- Want exposure to the world's dominant athletic footwear and apparel brand
- Value Nike's growing direct-to-consumer channel and its ability to capture more margin and customer data
- Believe continued innovation and marketing strength will reinforce Nike's premium brand positioning
- Prefer a global brand leader over a smaller specialty retailer with more concentration risk
| Metric | FL | NKE |
|---|---|---|
| AI scorei | N/A | 27.5 |
| AI ranki | N/A | #2435 |
| Latest closei | N/A | $36.36 |
| 1M returni | N/A | -9.24% |
| 6M returni | N/A | -31.96% |
| 1Y returni | N/A | -49.72% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | FL | NKE |
|---|---|---|
| 1Y ago | N/A | $5.04K (-49.6%) started 2025-09-18 |
| 5Y ago | N/A | $2.59K (-74.1%) started 2021-09-20 |
| 10Y ago | N/A | $8.14K (-18.6%) started 2016-09-19 |
Hypothetical — past performance does not guarantee future results.
| Metric | FL | NKE |
|---|---|---|
| Market capi | N/A | $58.75B |
| Trailing P/Ei | N/A | 18.86 |
| Forward P/Ei | N/A | 17.28 |
| Price/Salesi | 0.29 | 1.94 |
| EV/Revenuei | N/A | 1.31 |
| Analyst targeti | N/A | $50.52 |
| Target upsidei | N/A | +27.57% |
| Metric | FL | NKE |
|---|---|---|
| Revenue growthi | N/A | -1.10% |
| Earnings growthi | N/A | 428.00% |
| EPS growthi | N/A | +428.00% |
| FCF margini | N/A | +4.07% |
| Operating margini | N/A | 12.69% |
| Profit margini | N/A | 6.70% |
| ROIC proxyi | N/A | 22.14% |
| Return on equityi | N/A | 22.14% |
| Dividend yieldi | N/A | 4.27% |
| Payout ratioi | N/A | 77.62% |
| Dividend growth streaki | N/A | No increase yet |
| Betai | 2.48 | 1.12 |
| Debt/equityi | N/A | 74.29 |
| Current ratioi | N/A | 1.96 |
| Quick ratioi | N/A | 1.19 |
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | FL | NKE |
|---|---|---|---|
| 1Y | Growthi | N/A | -49.57% |
| CAGRi | N/A | -49.60% | |
| Volatilityi | N/A | 36.23% | |
| Sharpe ratioi | N/A | -1.83 | |
| Sortino ratioi | N/A | -2.28 | |
| Max drawdowni | N/A | 52.02% | |
| Current drawdowni | N/A | 51.24% | |
| Avg drawdowni | N/A | 27.96% | |
| Ulcer Indexi | N/A | 31.85% | |
| Max daily dropi | N/A | 15.51% | |
| Max wkly dropi | N/A | 18.35% | |
| 5Y | Growthi | N/A | -75.28% |
| CAGRi | N/A | -24.41% | |
| Volatilityi | N/A | 35.78% | |
| Sharpe ratioi | N/A | -0.73 | |
| Sortino ratioi | N/A | -0.97 | |
| Max drawdowni | N/A | 78.87% | |
| Current drawdowni | N/A | 78.52% | |
| Avg drawdowni | N/A | 45.96% | |
| Ulcer Indexi | N/A | 49.38% | |
| Max daily dropi | N/A | 19.98% | |
| Max wkly dropi | N/A | 22.44% | |
| 10Y | Growthi | N/A | -26.78% |
| CAGRi | N/A | -3.07% | |
| Volatilityi | N/A | 32.54% | |
| Sharpe ratioi | N/A | -0.07 | |
| Sortino ratioi | N/A | -0.10 | |
| Max drawdowni | N/A | 78.87% | |
| Current drawdowni | N/A | 78.52% | |
| Avg drawdowni | N/A | 25.74% | |
| Ulcer Indexi | N/A | 35.31% | |
| Max daily dropi | N/A | 19.98% | |
| Max wkly dropi | N/A | 22.44% |
| Category | FL | NKE |
|---|---|---|
| Company | Foot Locker, Inc. | Nike, Inc. |
| Sector | Retail | Consumer Cyclical |
| Industry | N/A | Footwear & Accessories |
| Core business | A specialty athletic footwear and apparel retailer operating stores globally, historically reliant on Nike products but working to diversify its brand mix and improve its digital and store experience. | The world's largest athletic footwear and apparel brand, designing, marketing, and selling products globally through both wholesale partners and an increasingly important direct-to-consumer (DTC) digital and retail channel. |
| Investor focus | Same-store sales trends, brand mix diversification away from Nike dependency, digital sales growth, and margin recovery progress. | Direct-to-consumer digital sales growth, wholesale channel relationships, global brand strength, and gross margin trends. |
- Established specialty retail presence and physical store footprint across key athletic footwear markets
- Ongoing efforts to diversify brand mix beyond Nike reduce single-supplier concentration risk over time
- Trades at a significant valuation discount to Nike, offering potential upside if turnaround efforts succeed
- Dominant global brand recognition and market leadership position in athletic footwear and apparel
- Growing direct-to-consumer channel captures more margin and customer data than wholesale distribution
- Strong innovation pipeline and marketing capabilities reinforcing premium brand positioning
- Historical heavy reliance on Nike as a primary supplier creates concentration risk tied to Nike's own DTC strategy shifts
- Facing intense competition from both direct brand DTC channels and other specialty and mass retailers
- Turnaround execution risk as the company works to modernize its store base and digital capabilities
- Shifting more sales toward its own DTC channel has created near-term friction with wholesale partners like Foot Locker
- Facing increased competition from both established and emerging athletic and lifestyle footwear brands
- China market performance and consumer sentiment can be a swing factor in overall growth
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