How is Skechers positioned differently from Nike?

Skechers focuses primarily on comfort-oriented casual and athletic-inspired footwear, differentiating itself from Nike's core focus on high-performance athletic products, and generates a larger share of its revenue from international markets relative to its overall size than Nike does.

What metrics matter most when comparing SKX and NKE?

For Skechers, watch global unit volume growth, international market expansion, and margin trends across wholesale and DTC channels. For Nike, focus on direct-to-consumer digital sales growth, wholesale channel relationships, and gross margin trends.

Why does Skechers trade at a lower valuation than Nike?

Skechers trades at a lower valuation than Nike because it has a smaller brand scale, less premium pricing power, and a business more weighted toward the wholesale channel, while Nike commands a premium valuation as the dominant global athletic brand with a growing, higher-margin direct-to-consumer business.

How is the AI score calculated?

The AI score is a composite signal incorporating fundamental quality, valuation, momentum, analyst sentiment, and risk factors. A higher score indicates a more favorable overall setup relative to the market at the time of the latest update.

Data as of: September 9, 2026

brimindinvest.com / compare / skx-vs-nkeLIVE

SKX

Skechers U.S.A., Inc. · Consumer Discretionary

N/A

N/A this month

VERSUS

COMPARE

NKE

Nike, Inc. · Consumer Discretionary

$38.10

-8.63% this month

Comparison scoreboard

MIXED SETUP

AI Scorei

SKX N/A

NKE 27.5

1Y Returni

SKX N/A

NKE -48.62%

Fwd P/Ei

SKX N/A

NKE 17.28

Target Up.i

SKX N/A

NKE +27.57%

Op. Margini

SKX N/A

NKE 12.69%

Metrics last refreshed: 9/9/2026

Quick take

SKX vs NKE Stock Comparison: AI Score, Valuation, Performance and Upside

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Skechers and Nike both compete in global footwear, but Nike is the dominant performance athletic brand leader with a premium valuation and growing direct-to-consumer focus, while Skechers is a comfort-footwear-focused challenger with strong international diversification and a more modest valuation.

Nike offers dominant brand strength and premium positioning in performance athletic footwear, while Skechers offers differentiated exposure to the comfort footwear category with broad international diversification at a more value-oriented price. Consider whether you prefer Nike's brand dominance or Skechers' comfort-category positioning and lower valuation.

Live analysis · updated 9/9/2026

SKX and NKE are closely matched — they split the tracked metrics evenly.

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Normalized 1Y performance

SKX

NKE

Not enough data to chart yet.

Recent returns

SKX

NKE

Analyst price targets & sentiment

Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.

SKX

Price target data unavailable

N/A

NKE · 36 analysts

STRONG BUYHOLDSTRONG SELL

Buy (2.3/5.0)

Price target range

analyst low$40.00
analyst high$120.00
analyst mean$50.52
current price$38.10

+27.6% upside to analyst mean

Who should consider this stock?

SKX may suit investors who:

Want exposure to the large, growing comfort footwear category as a differentiated alternative to performance athletic brands
Value Skechers' significant international revenue diversification across global markets
Prefer a more value-oriented valuation within the footwear sector than Nike commands
Are comfortable with a smaller brand scale and marketing budget than the industry leader

NKE may suit investors who:

Want exposure to the world's dominant athletic footwear and apparel brand
Value Nike's growing direct-to-consumer channel and its ability to capture more margin and customer data
Believe continued innovation and marketing strength will reinforce Nike's premium brand positioning
Are comfortable paying a premium valuation for the clear category leader

Performance & AI score

Performance & AI score
Metric	SKX	NKE
AI scorei	N/A	27.5
AI ranki	N/A	#2428
Latest closei	N/A	$38.10
1M returni	N/A	-8.63%
6M returni	N/A	-32.06%
1Y returni	N/A	-48.62%

$10,000 invested — hypothetical growth (dividends reinvested)

How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?

$10,000 invested — hypothetical growth (dividends reinvested)
Period	SKX	NKE
1Y ago	N/A	$5.18K (-48.2%) started 2025-09-09
5Y ago	N/A	$2.57K (-74.3%) started 2021-09-09
10Y ago	N/A	$8.47K (-15.3%) started 2016-09-09

Hypothetical — past performance does not guarantee future results.

Valuation & upside potential

Valuation & upside potential
Metric	SKX	NKE
Market capi	N/A	$58.75B
Trailing P/Ei	N/A	18.86
Forward P/Ei	N/A	17.28
Price/Salesi	1.06	1.94
EV/Revenuei	N/A	1.31
Analyst targeti	N/A	$50.52
Target upsidei	N/A	+27.57%

Full DCF model for NKE

Growth, profitability & risk

Growth, profitability & risk
Metric	SKX	NKE
Revenue growthi	N/A	-1.10%
Earnings growthi	N/A	428.00%
EPS growthi	N/A	+428.00%
FCF margini	N/A	+4.07%
Operating margini	N/A	12.69%
Profit margini	N/A	6.70%
ROIC proxyi	N/A	22.14%
Return on equityi	N/A	22.14%
Dividend yieldi	N/A	4.27%
Betai	0.33	1.12
Debt/equityi	N/A	74.29
Current ratioi	N/A	1.96
Quick ratioi	N/A	1.19

Drawdown & downside risk

Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.

1Y risk snapshot

SKX max drawdowniN/A

NKE max drawdowni48.91%

SKX max wkly dropiN/A

NKE max wkly dropi18.35%

5Y risk snapshot

SKX max drawdowniN/A

NKE max drawdowni77.49%

SKX max wkly dropiN/A

NKE max wkly dropi22.44%

10Y risk snapshot

SKX max drawdowniN/A

NKE max drawdowni77.49%

SKX max wkly dropiN/A

NKE max wkly dropi22.44%

Performance metrics by period

Performance metrics by period
Period	Metric	SKX	NKE
1Y	Growthi	N/A	-48.23%
	CAGRi	N/A	-48.32%
	Volatilityi	N/A	36.14%
	Sharpe ratioi	N/A	-1.77
	Sortino ratioi	N/A	-2.21
	Max drawdowni	N/A	48.91%
	Current drawdowni	N/A	48.91%
	Avg drawdowni	N/A	26.59%
	Ulcer Indexi	N/A	30.61%
	Max daily dropi	N/A	15.51%
	Max wkly dropi	N/A	18.35%
5Y	Growthi	N/A	-75.54%
	CAGRi	N/A	-24.55%
	Volatilityi	N/A	35.77%
	Sharpe ratioi	N/A	-0.74
	Sortino ratioi	N/A	-0.98
	Max drawdowni	N/A	77.49%
	Current drawdowni	N/A	77.49%
	Avg drawdowni	N/A	45.56%
	Ulcer Indexi	N/A	49.00%
	Max daily dropi	N/A	19.98%
	Max wkly dropi	N/A	22.44%
10Y	Growthi	N/A	-23.81%
	CAGRi	N/A	-2.68%
	Volatilityi	N/A	32.54%
	Sharpe ratioi	N/A	-0.06
	Sortino ratioi	N/A	-0.08
	Max drawdowni	N/A	77.49%
	Current drawdowni	N/A	77.49%
	Avg drawdowni	N/A	25.55%
	Ulcer Indexi	N/A	35.05%
	Max daily dropi	N/A	19.98%
	Max wkly dropi	N/A	22.44%

AI Prediction Signali

Members only

Next 5 trading days

SKX

+2.8%BUY

NKE

+1.1%HOLD

Next 30 trading days

SKX

+6.4%BUY

NKE

+3.2%HOLD

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Business comparison

Business comparison
Category	SKX	NKE
Company	Skechers U.S.A., Inc.	Nike, Inc.
Sector	Consumer Discretionary	Consumer Cyclical
Industry	N/A	Footwear & Accessories
Core business	A global footwear company known for comfort-focused casual and athletic-inspired shoes, sold through both wholesale partners and a growing direct-to-consumer retail and e-commerce channel, with significant international exposure.	The world's largest athletic footwear and apparel brand, designing, marketing, and selling products globally through both wholesale partners and an increasingly important direct-to-consumer (DTC) digital and retail channel.
Investor focus	Global unit volume growth, international market expansion, comfort technology product innovation, and margin trends across wholesale and DTC channels.	Direct-to-consumer digital sales growth, wholesale channel relationships, global brand strength, and gross margin trends.

SKX strengths

Strong positioning in the large, growing comfort footwear category, differentiated from Nike's performance athletic focus
Significant and growing international revenue diversification across many global markets
Trades at a more modest valuation than Nike, offering value characteristics within footwear

NKE strengths

Dominant global brand recognition and market leadership position in athletic footwear and apparel
Growing direct-to-consumer channel captures more margin and customer data than wholesale distribution
Strong innovation pipeline and marketing capabilities reinforcing premium brand positioning

Risks to watch — SKX

Smaller brand scale and marketing budget than Nike, limiting premium pricing power in performance categories
Wholesale channel remains a larger part of the business mix than for some competitors, exposing it to retail partner dynamics
Comfort footwear category faces competition from both athletic brands and other casual footwear companies

Risks to watch — NKE

Shifting more sales toward its own DTC channel has created near-term friction with wholesale partners
Facing increased competition from both established and emerging athletic and lifestyle footwear brands
China market performance and consumer sentiment can be a swing factor in overall growth

Frequently asked questions

NKE offers dominant brand strength and premium positioning in performance athletic footwear. SKX offers differentiated comfort-footwear exposure with strong international diversification at a more value-oriented price. The better choice depends on whether you prioritize category leadership or value-oriented diversification.

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