SKX vs NKE Stock Comparison: AI Score, Valuation, Performance and Upside
Skechers and Nike both compete in global footwear, but Nike is the dominant performance athletic brand leader with a premium valuation and growing direct-to-consumer focus, while Skechers is a comfort-footwear-focused challenger with strong international diversification and a more modest valuation.
Nike offers dominant brand strength and premium positioning in performance athletic footwear, while Skechers offers differentiated exposure to the comfort footwear category with broad international diversification at a more value-oriented price. Consider whether you prefer Nike's brand dominance or Skechers' comfort-category positioning and lower valuation.
SKX and NKE are closely matched — they split the tracked metrics evenly.
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
- Want exposure to the large, growing comfort footwear category as a differentiated alternative to performance athletic brands
- Value Skechers' significant international revenue diversification across global markets
- Prefer a more value-oriented valuation within the footwear sector than Nike commands
- Are comfortable with a smaller brand scale and marketing budget than the industry leader
- Want exposure to the world's dominant athletic footwear and apparel brand
- Value Nike's growing direct-to-consumer channel and its ability to capture more margin and customer data
- Believe continued innovation and marketing strength will reinforce Nike's premium brand positioning
- Are comfortable paying a premium valuation for the clear category leader
| Metric | SKX | NKE |
|---|---|---|
| AI scorei | N/A | 27.6 |
| AI ranki | N/A | #2366 |
| Latest closei | N/A | $39.12 |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | SKX | NKE |
|---|---|---|
| 1Y ago | N/A | $6.24K (-37.6%) started 2025-11-03 |
| 5Y ago | N/A | $2.5K (-75.0%) started 2021-11-03 |
| 10Y ago | N/A | $9.68K (-3.2%) started 2016-11-03 |
Hypothetical — past performance does not guarantee future results.
| Metric | SKX | NKE |
|---|---|---|
| Market capi | N/A | $58.75B |
| Trailing P/Ei | N/A | 18.86 |
| Forward P/Ei | N/A | 17.28 |
| Price/Salesi | 1.06 | 1.94 |
| EV/Revenuei | N/A | 1.31 |
| Analyst targeti | N/A | $50.52 |
| Target upsidei | N/A | +27.57% |
| Metric | SKX | NKE |
|---|---|---|
| Revenue growthi | N/A | -1.10% |
| Earnings growthi | N/A | 428.00% |
| EPS growthi | N/A | +428.00% |
| FCF margini | N/A | +4.07% |
| Operating margini | N/A | 12.69% |
| Profit margini | N/A | 6.70% |
| ROIC proxyi | N/A | 22.14% |
| Return on equityi | N/A | 22.14% |
| Dividend yieldi | N/A | 4.27% |
| Payout ratioi | N/A | 78.85% |
| Dividend growth streaki | N/A | No increase yet |
| Betai | 0.55 | 1.12 |
| Debt/equityi | N/A | 74.29 |
| Current ratioi | N/A | 1.96 |
| Quick ratioi | N/A | 1.19 |
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | SKX | NKE |
|---|---|---|---|
| 1Y | Growthi | N/A | -37.56% |
| CAGRi | N/A | -37.65% | |
| Volatilityi | N/A | 35.93% | |
| Sharpe ratioi | N/A | -1.27 | |
| Sortino ratioi | N/A | -1.60 | |
| Max drawdowni | N/A | 50.03% | |
| Current drawdowni | N/A | 42.28% | |
| Avg drawdowni | N/A | 26.45% | |
| Ulcer Indexi | N/A | 31.16% | |
| Max daily dropi | N/A | 15.51% | |
| Max wkly dropi | N/A | 18.35% | |
| 5Y | Growthi | N/A | -76.22% |
| CAGRi | N/A | -24.97% | |
| Volatilityi | N/A | 35.83% | |
| Sharpe ratioi | N/A | -0.75 | |
| Sortino ratioi | N/A | -1.00 | |
| Max drawdowni | N/A | 79.99% | |
| Current drawdowni | N/A | 76.89% | |
| Avg drawdowni | N/A | 47.84% | |
| Ulcer Indexi | N/A | 50.88% | |
| Max daily dropi | N/A | 19.98% | |
| Max wkly dropi | N/A | 22.44% | |
| 10Y | Growthi | N/A | -12.96% |
| CAGRi | N/A | -1.38% | |
| Volatilityi | N/A | 32.64% | |
| Sharpe ratioi | N/A | -0.02 | |
| Sortino ratioi | N/A | -0.02 | |
| Max drawdowni | N/A | 79.99% | |
| Current drawdowni | N/A | 76.89% | |
| Avg drawdowni | N/A | 26.51% | |
| Ulcer Indexi | N/A | 36.34% | |
| Max daily dropi | N/A | 19.98% | |
| Max wkly dropi | N/A | 22.44% |
| Category | SKX | NKE |
|---|---|---|
| Company | Skechers U.S.A., Inc. | Nike, Inc. |
| Sector | Consumer Discretionary | Consumer Cyclical |
| Industry | N/A | Footwear & Accessories |
| Core business | A global footwear company known for comfort-focused casual and athletic-inspired shoes, sold through both wholesale partners and a growing direct-to-consumer retail and e-commerce channel, with significant international exposure. | The world's largest athletic footwear and apparel brand, designing, marketing, and selling products globally through both wholesale partners and an increasingly important direct-to-consumer (DTC) digital and retail channel. |
| Investor focus | Global unit volume growth, international market expansion, comfort technology product innovation, and margin trends across wholesale and DTC channels. | Direct-to-consumer digital sales growth, wholesale channel relationships, global brand strength, and gross margin trends. |
- Strong positioning in the large, growing comfort footwear category, differentiated from Nike's performance athletic focus
- Significant and growing international revenue diversification across many global markets
- Trades at a more modest valuation than Nike, offering value characteristics within footwear
- Dominant global brand recognition and market leadership position in athletic footwear and apparel
- Growing direct-to-consumer channel captures more margin and customer data than wholesale distribution
- Strong innovation pipeline and marketing capabilities reinforcing premium brand positioning
- Smaller brand scale and marketing budget than Nike, limiting premium pricing power in performance categories
- Wholesale channel remains a larger part of the business mix than for some competitors, exposing it to retail partner dynamics
- Comfort footwear category faces competition from both athletic brands and other casual footwear companies
- Shifting more sales toward its own DTC channel has created near-term friction with wholesale partners
- Facing increased competition from both established and emerging athletic and lifestyle footwear brands
- China market performance and consumer sentiment can be a swing factor in overall growth
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