ELF vs COTY Comparison: AI Score, Valuation, Performance and Upside
Compare e.l.f. Beauty's viral-marketing-driven mass-cosmetics growth against Coty's celebrity-fragrance-and-mass-beauty diversification.
Use this e.l.f. Beauty vs Coty comparison to evaluate the key differences across valuation, growth, profitability, and risk before making an investment decision.
ELF holds the edge across 4 of 5 key metrics in this comparison. ELF has delivered stronger 1-year price return (-34.25% vs -43.09%), though COTY has the better forward P/E setup (11.59x vs 27.97x for ELF). ELF leads on both revenue growth (35.50%) and operating margin (14.31%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies similar upside for both: -7.89% for ELF and -9.31% for COTY.
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
| Metric | ELF | COTY |
|---|---|---|
| AI scorei | 38.7 | 23.9 |
| AI ranki | #1331 | #3517 |
| Latest closei | $96.44 | $2.43 |
| 1M returni | -3.22% | -19.80% |
| 6M returni | +31.39% | +13.02% |
| 1Y returni | -34.25% | -43.09% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | ELF | COTY |
|---|---|---|
| 1Y ago | $6.58K (-34.2%) started 2025-09-18 | $5.69K (-43.1%) started 2025-09-18 |
| 5Y ago | $33.2K (+232.0%) started 2021-09-20 | $3.02K (-69.8%) started 2021-09-20 |
| 10Y ago | $36.39K (+263.9%) started 2016-09-22 | $1.01K (-89.9%) started 2016-09-19 |
Hypothetical — past performance does not guarantee future results.
| Metric | ELF | COTY |
|---|---|---|
| Market capi | $6.31B | $2.61B |
| Trailing P/Ei | 109.19 | N/A |
| Forward P/Ei | 27.97 | 11.59 |
| Price/Salesi | N/A | N/A |
| EV/Revenuei | 21.79 | 1.03 |
| Analyst targeti | $98.56 | $2.69 |
| Target upsidei | -7.89% | -9.31% |
| Metric | ELF | COTY |
|---|---|---|
| Revenue growthi | 35.50% | 1.30% |
| Earnings growthi | 93.10% | N/A |
| EPS growthi | +93.10% | N/A |
| FCF margini | +31.48% | +6.25% |
| Operating margini | 14.31% | -2.44% |
| Profit margini | -0.23% | -10.42% |
| ROIC proxyi | -0.29% | -16.09% |
| Return on equityi | -0.29% | -16.09% |
| Dividend yieldi | N/A | N/A |
| Payout ratioi | 0.00% | 0.00% |
| Dividend growth streaki | N/A | N/A |
| Betai | 2.39 | 0.95 |
| Debt/equityi | 79.50 | 97.54 |
| Current ratioi | 3.07 | 0.76 |
| Quick ratioi | 1.81 | 0.28 |
Over the past year, ELF and COTY have moved weakly in the same direction (correlation of 0.36), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | ELF | COTY |
|---|---|---|---|
| 1Y | Growthi | -34.25% | -43.09% |
| CAGRi | -34.27% | -43.11% | |
| Volatilityi | 66.39% | 49.61% | |
| Sharpe ratioi | -0.34 | -0.98 | |
| Sortino ratioi | -0.42 | -1.30 | |
| Max drawdowni | 66.20% | 58.43% | |
| Current drawdowni | 34.25% | 45.39% | |
| Avg drawdowni | 42.40% | 35.99% | |
| Ulcer Indexi | 45.22% | 39.21% | |
| Max daily dropi | 35.04% | 15.56% | |
| Max wkly dropi | 39.63% | 26.24% | |
| 5Y | Growthi | +231.98% | -69.78% |
| CAGRi | +27.16% | -21.31% | |
| Volatilityi | 58.33% | 45.12% | |
| Sharpe ratioi | 0.63 | -0.41 | |
| Sortino ratioi | 0.91 | -0.56 | |
| Max drawdowni | 77.26% | 86.05% | |
| Current drawdowni | 55.76% | 81.67% | |
| Avg drawdowni | 29.01% | 37.09% | |
| Ulcer Indexi | 38.59% | 46.08% | |
| Max daily dropi | 35.04% | 21.60% | |
| Max wkly dropi | 39.63% | 26.24% | |
| 10Y | Growthi | +263.92% | -89.88% |
| CAGRi | +13.81% | -20.48% | |
| Volatilityi | 55.17% | 55.03% | |
| Sharpe ratioi | 0.44 | -0.22 | |
| Sortino ratioi | 0.62 | -0.33 | |
| Max drawdowni | 77.26% | 92.63% | |
| Current drawdowni | 55.76% | 90.32% | |
| Avg drawdowni | 33.17% | 60.34% | |
| Ulcer Indexi | 40.51% | 63.56% | |
| Max daily dropi | 35.04% | 31.38% | |
| Max wkly dropi | 41.86% | 49.73% |
| Category | ELF | COTY |
|---|---|---|
| Company | ELF | COTY |
| Sector | Consumer Defensive | Consumer Defensive |
| Industry | Household & Personal Products | Household & Personal Products |
| Core business | e.l.f. Beauty, Inc., a beauty company, provides cosmetics and skin care products worldwide. | Coty Inc., together with its subsidiaries, manufactures, markets, distributes, and sells branded beauty products in the United States and internationally. |
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