PG vs EL Comparison: AI Score, Valuation, Performance and Upside
Compare Procter & Gamble's broad, defensive household and personal care portfolio against Estée Lauder's prestige beauty brands and its ongoing China and travel-retail recovery.
Use this Procter & Gamble vs Estée Lauder comparison to evaluate the key differences across valuation, growth, profitability, and risk before making an investment decision.
PG holds the edge across 4 of 5 key metrics in this comparison. EL has delivered stronger 1-year price return (+12.98% vs -7.42%), though PG has the better forward P/E setup (19.79x vs 26.49x for EL). On fundamentals, EL is growing revenue faster (6.30%), while PG maintains the higher operating margin (22.08%) — a classic growth-versus-profitability split. Analyst consensus implies meaningfully more upside for PG (+9.68%) than for EL (+2.97%).
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
| Metric | PG | EL |
|---|---|---|
| AI scorei | 40.3 | 38.5 |
| AI ranki | #1036 | #1212 |
| Latest closei | $146.44 | $103.86 |
| 1M returni | -0.25% | +19.43% |
| 6M returni | -4.90% | +8.33% |
| 1Y returni | -7.42% | +12.98% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | PG | EL |
|---|---|---|
| 1Y ago | $9.2K (-8.0%) started 2025-09-04 | $11.88K (+18.8%) started 2025-09-04 |
| 5Y ago | $12.34K (+23.4%) started 2021-09-07 | $3.43K (-65.7%) started 2021-09-07 |
| 10Y ago | $27.34K (+173.4%) started 2016-09-06 | $14.4K (+44.0%) started 2016-09-06 |
Hypothetical — past performance does not guarantee future results.
| Metric | PG | EL |
|---|---|---|
| Market capi | $340.13B | $37.41B |
| Trailing P/Ei | 22.12 | 206.78 |
| Forward P/Ei | 19.79 | 26.49 |
| Price/Salesi | 4.58 | N/A |
| EV/Revenuei | 4.21 | 2.87 |
| Analyst targeti | $160.61 | $106.46 |
| Target upsidei | +9.68% | +2.97% |
| Metric | PG | EL |
|---|---|---|
| Revenue growthi | 1.50% | 6.30% |
| Earnings growthi | -15.50% | -45.50% |
| EPS growthi | -15.50% | -45.50% |
| FCF margini | +15.26% | +12.04% |
| Operating margini | 22.08% | 7.00% |
| Profit margini | 18.44% | 1.21% |
| ROIC proxyi | 30.29% | 4.75% |
| Return on equityi | 30.29% | 4.75% |
| Dividend yieldi | 2.97% | 1.35% |
| Betai | 0.38 | 1.25 |
| Debt/equityi | 64.49 | 242.93 |
| Current ratioi | 0.68 | 1.22 |
| Quick ratioi | 0.41 | 0.81 |
Over the past year, PG and EL have moved weakly in the same direction (correlation of 0.26), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | PG | EL |
|---|---|---|---|
| 1Y | Growthi | -8.01% | +18.75% |
| CAGRi | -8.02% | +18.78% | |
| Volatilityi | 19.48% | 48.33% | |
| Sharpe ratioi | -0.56 | 0.51 | |
| Sortino ratioi | -0.79 | 0.71 | |
| Max drawdowni | 16.15% | 43.79% | |
| Current drawdowni | 12.42% | 13.17% | |
| Avg drawdowni | 9.39% | 17.37% | |
| Ulcer Indexi | 10.32% | 22.23% | |
| Max daily dropi | 3.56% | 19.19% | |
| Max wkly dropi | 8.12% | 21.75% | |
| 5Y | Growthi | +11.95% | -67.53% |
| CAGRi | +2.29% | -20.17% | |
| Volatilityi | 18.09% | 44.36% | |
| Sharpe ratioi | -0.03 | -0.38 | |
| Sortino ratioi | -0.04 | -0.51 | |
| Max drawdowni | 23.77% | 85.82% | |
| Current drawdowni | 17.50% | 70.57% | |
| Avg drawdowni | 8.17% | 55.09% | |
| Ulcer Indexi | 10.25% | 59.97% | |
| Max daily dropi | 6.23% | 20.90% | |
| Max wkly dropi | 8.92% | 27.39% | |
| 10Y | Growthi | +109.30% | +28.96% |
| CAGRi | +7.67% | +2.58% | |
| Volatilityi | 19.19% | 37.18% | |
| Sharpe ratioi | 0.25 | 0.14 | |
| Sortino ratioi | 0.35 | 0.19 | |
| Max drawdowni | 23.77% | 85.82% | |
| Current drawdowni | 17.50% | 70.57% | |
| Avg drawdowni | 6.52% | 30.43% | |
| Ulcer Indexi | 8.80% | 42.82% | |
| Max daily dropi | 8.74% | 20.90% | |
| Max wkly dropi | 16.27% | 27.39% |
| Category | PG | EL |
|---|---|---|
| Company | PG | EL |
| Sector | Consumer Defensive | Consumer Defensive |
| Industry | Household & Personal Products | Household & Personal Products |
| Core business | The Procter & Gamble Company provides branded consumer packaged goods worldwide. | The Estée Lauder Companies Inc. manufactures, markets, and sells skin care, makeup, fragrance, and hair care products worldwide. |
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