PG vs EL Comparison: AI Score, Valuation, Performance and Upside
Compare Procter & Gamble's broad, defensive household and personal care portfolio against Estée Lauder's prestige beauty brands and its ongoing China and travel-retail recovery.
Use this Procter & Gamble vs Estée Lauder comparison to evaluate the key differences across valuation, growth, profitability, and risk before making an investment decision.
PG holds the edge across 5 of 5 key metrics in this comparison. PG leads on both 1-year return (+8.77%) and forward P/E quality (21.73x vs 26.49x for EL), a relatively favorable combination of momentum and valuation. On fundamentals, EL is growing revenue faster (6.30%), while PG maintains the higher operating margin (27.06%) — a classic growth-versus-profitability split. Analyst consensus implies meaningfully more upside for PG (+7.04%) than for EL (+2.97%).
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
| Metric | PG | EL |
|---|---|---|
| AI scorei | 42.5 | 39.8 |
| AI ranki | #956 | #1206 |
| Latest closei | $163.56 | $104.77 |
| 1M returni | +12.87% | +13.92% |
| 3M returni | +12.82% | +23.72% |
| 6M returni | +14.04% | +28.82% |
| 1Y returni | +8.77% | +8.36% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | PG | EL |
|---|---|---|
| 1Y ago | $11.05K (+10.5%) started 2025-11-03 | $11.24K (+12.4%) started 2025-11-03 |
| 5Y ago | $13.46K (+34.6%) started 2021-11-03 | $3.43K (-65.7%) started 2021-11-03 |
| 10Y ago | $30.71K (+207.1%) started 2016-11-03 | $16.33K (+63.3%) started 2016-11-03 |
Hypothetical — past performance does not guarantee future results.
| Metric | PG | EL |
|---|---|---|
| Market capi | $373.21B | $37.41B |
| Trailing P/Ei | 24.25 | 206.78 |
| Forward P/Ei | 21.73 | 26.49 |
| Price/Salesi | 4.58 | N/A |
| EV/Revenuei | 4.52 | 2.87 |
| Analyst targeti | $172.35 | $106.46 |
| Target upsidei | +7.04% | +2.97% |
| Metric | PG | EL |
|---|---|---|
| Revenue growthi | 4.00% | 6.30% |
| Earnings growthi | 0.80% | -45.50% |
| EPS growthi | +0.80% | -45.50% |
| FCF margini | +14.39% | +12.04% |
| Operating margini | 27.06% | 7.00% |
| Profit margini | 18.23% | 1.21% |
| ROIC proxyi | 29.61% | 4.75% |
| Return on equityi | 29.61% | 4.75% |
| Dividend yieldi | 2.70% | 1.35% |
| Payout ratioi | 64.62% | 280.00% |
| Dividend growth streaki | No increase yet | No increase yet |
| Betai | 0.38 | 1.25 |
| Debt/equityi | 70.34 | 242.93 |
| Current ratioi | 0.72 | 1.22 |
| Quick ratioi | 0.49 | 0.81 |
Over the past year, PG and EL have moved weakly in the same direction (correlation of 0.28), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | PG | EL |
|---|---|---|---|
| 1Y | Growthi | +10.50% | +12.35% |
| CAGRi | +10.53% | +12.39% | |
| Volatilityi | 20.88% | 47.74% | |
| Sharpe ratioi | 0.37 | 0.39 | |
| Sortino ratioi | 0.56 | 0.55 | |
| Max drawdowni | 16.15% | 43.79% | |
| Current drawdowni | 2.18% | 12.41% | |
| Avg drawdowni | 8.74% | 19.14% | |
| Ulcer Indexi | 10.10% | 23.15% | |
| Max daily dropi | 3.56% | 19.19% | |
| Max wkly dropi | 8.12% | 21.75% | |
| 5Y | Growthi | +22.95% | -67.51% |
| CAGRi | +4.22% | -20.14% | |
| Volatilityi | 18.46% | 44.54% | |
| Sharpe ratioi | 0.07 | -0.38 | |
| Sortino ratioi | 0.10 | -0.51 | |
| Max drawdowni | 23.77% | 85.82% | |
| Current drawdowni | 7.86% | 70.32% | |
| Avg drawdowni | 8.58% | 57.25% | |
| Ulcer Indexi | 10.60% | 61.33% | |
| Max daily dropi | 6.23% | 20.90% | |
| Max wkly dropi | 8.92% | 27.39% | |
| 10Y | Growthi | +137.45% | +46.28% |
| CAGRi | +9.03% | +3.88% | |
| Volatilityi | 19.31% | 37.37% | |
| Sharpe ratioi | 0.31 | 0.17 | |
| Sortino ratioi | 0.45 | 0.24 | |
| Max drawdowni | 23.77% | 85.82% | |
| Current drawdowni | 7.86% | 70.32% | |
| Avg drawdowni | 6.68% | 31.22% | |
| Ulcer Indexi | 8.98% | 43.72% | |
| Max daily dropi | 8.74% | 20.90% | |
| Max wkly dropi | 16.27% | 27.39% |
| Category | PG | EL |
|---|---|---|
| Company | PG | EL |
| Sector | Consumer Defensive | Consumer Defensive |
| Industry | Household & Personal Products | Household & Personal Products |
| Core business | The Procter & Gamble Company provides branded consumer packaged goods worldwide. | The Estée Lauder Companies Inc. manufactures, markets, and sells skin care, makeup, fragrance, and hair care products worldwide. |
Compare more than two at a time
This page is a fixed writeup on PG and EL. Our comparison engine is the interactive version: load up to five tickers, switch timeframes, and get the correlation, drawdown, and overlap analysis that a static page can't show.
Add three more names beside PG and EL, mixing stocks and ETFs in the same table — useful when the real question is which of a whole peer group to own.
AI score, forward P/E, analyst target upside, operating margin, and revenue growth are scored head-to-head, with a running tally of which ticker leads on how many metrics.
Volatility, Sharpe and Sortino ratios, maximum, current, and average drawdown, Ulcer Index, and worst single-day and single-week drops across every timeframe.
Pairwise daily-return correlation for every combination, so you can see whether two holdings actually diversify each other or just move together.
A scatter plot of forward P/E against return on equity, plus drawdown and 30-day rolling volatility charts, to separate what is cheap from what is merely beaten down.
For ETFs, a top-holdings comparison that exposes hidden overlap between funds. Every comparison exports to CSV for your own spreadsheet work.
Two comparisons a week are free without an account. A 14-day trial removes the limit and adds AI price forecasts, stock rankings, saved watchlists, and the intrinsic value calculator — no credit card required.
Want deeper AI forecasts?
This comparison page is public and free forever. Subscribers can unlock saved watchlists, full AI rankings, detailed forecasts, and interactive analysis tools.