PG vs UL Comparison: AI Score, Valuation, Performance and Upside
Compare Procter & Gamble's premium-brand US-weighted portfolio against Unilever's emerging-market-heavy household-and-personal-care mix.
Use this Procter & Gamble vs Unilever comparison to evaluate the key differences across valuation, growth, profitability, and risk before making an investment decision.
PG holds the edge across 3 of 5 key metrics in this comparison. PG has delivered stronger 1-year price return (+6.55% vs -2.42%), though UL has the better forward P/E setup (19.34x vs 20.45x for PG). PG leads on both revenue growth (1.50%) and operating margin (22.08%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for UL (+11.01%) than for PG (+6.60%).
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
| Metric | PG | UL |
|---|---|---|
| AI scorei | 41.6 | 41.0 |
| AI ranki | #968 | #1092 |
| Latest closei | $157.08 | $64.65 |
| 1M returni | +7.10% | +3.54% |
| 3M returni | +3.68% | +3.96% |
| 6M returni | +9.76% | +14.91% |
| 1Y returni | +6.55% | -2.42% |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | PG | UL |
|---|---|---|
| 1Y ago | $10.5K (+5.0%) started 2025-10-16 | $10.1K (+1.0%) started 2025-10-15 |
| 5Y ago | $13.34K (+33.4%) started 2021-10-18 | $15.65K (+56.5%) started 2021-10-15 |
| 10Y ago | $29.59K (+195.9%) started 2016-10-17 | $28.22K (+182.2%) started 2016-10-17 |
Hypothetical — past performance does not guarantee future results.
| Metric | PG | UL |
|---|---|---|
| Market capi | $351.26B | $139.23B |
| Trailing P/Ei | 22.84 | 13.06 |
| Forward P/Ei | 20.45 | 19.34 |
| Price/Salesi | 4.58 | 2.75 |
| EV/Revenuei | 4.34 | 3.31 |
| Analyst targeti | $161.22 | $71.77 |
| Target upsidei | +6.60% | +11.01% |
| Metric | PG | UL |
|---|---|---|
| Revenue growthi | 1.50% | 0.50% |
| Earnings growthi | -15.50% | -5.60% |
| EPS growthi | -15.50% | -5.60% |
| FCF margini | +15.26% | +13.30% |
| Operating margini | 22.08% | 20.34% |
| Profit margini | 18.44% | 18.32% |
| ROIC proxyi | 30.29% | 31.87% |
| Return on equityi | 30.29% | 31.87% |
| Dividend yieldi | 2.88% | 3.28% |
| Payout ratioi | 64.33% | 46.43% |
| Dividend growth streaki | No increase yet | 3 yrs |
| Betai | 0.38 | 0.46 |
| Debt/equityi | 64.49 | 175.40 |
| Current ratioi | 0.68 | 0.74 |
| Quick ratioi | 0.41 | 0.57 |
Over the past year, PG and UL have moved moderately in the same direction (correlation of 0.65), based on daily returns.
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | PG | UL |
|---|---|---|---|
| 1Y | Growthi | +5.00% | -2.42% |
| CAGRi | +5.01% | -2.42% | |
| Volatilityi | 19.72% | 24.32% | |
| Sharpe ratioi | 0.12 | -0.16 | |
| Sortino ratioi | 0.17 | -0.24 | |
| Max drawdowni | 16.15% | 25.09% | |
| Current drawdowni | 6.05% | 11.09% | |
| Avg drawdowni | 8.87% | 12.33% | |
| Ulcer Indexi | 10.14% | 14.30% | |
| Max daily dropi | 3.56% | 7.03% | |
| Max wkly dropi | 8.12% | 9.40% | |
| 5Y | Growthi | +21.07% | +29.21% |
| CAGRi | +3.90% | +5.26% | |
| Volatilityi | 18.20% | 21.48% | |
| Sharpe ratioi | 0.06 | 0.14 | |
| Sortino ratioi | 0.08 | 0.20 | |
| Max drawdowni | 23.77% | 25.09% | |
| Current drawdowni | 11.51% | 11.09% | |
| Avg drawdowni | 8.50% | 8.39% | |
| Ulcer Indexi | 10.56% | 10.27% | |
| Max daily dropi | 6.23% | 14.44% | |
| Max wkly dropi | 8.92% | 14.35% | |
| 10Y | Growthi | +126.58% | +88.99% |
| CAGRi | +8.53% | +6.58% | |
| Volatilityi | 19.21% | 21.73% | |
| Sharpe ratioi | 0.29 | 0.20 | |
| Sortino ratioi | 0.41 | 0.28 | |
| Max drawdowni | 23.77% | 30.13% | |
| Current drawdowni | 11.51% | 11.09% | |
| Avg drawdowni | 6.64% | 9.12% | |
| Ulcer Indexi | 8.95% | 11.33% | |
| Max daily dropi | 8.74% | 14.44% | |
| Max wkly dropi | 16.27% | 16.40% |
| Category | PG | UL |
|---|---|---|
| Company | PG | UL |
| Sector | Consumer Defensive | N/A |
| Industry | Household & Personal Products | Household & Personal Products |
| Core business | The Procter & Gamble Company provides branded consumer packaged goods worldwide. | Unilever PLC operates as a fast-moving consumer goods company in the Asia Pacific, Africa, the Americas, and Europe. |
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