Data as of:
brimindinvest.com / compare / pton-vs-plntLIVE
PTON
Peloton Interactive, Inc. · Consumer Discretionary / Connected Fitness
$5.36
-16.12% this month
VERSUS
COMPARE
PLNT
Planet Fitness, Inc. · Consumer Discretionary / Fitness Clubs
$51.60
-7.71% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
PTON
2
PLNT
3
PLNT LEADS 3/5
Comparison scoreboard
PLNT LEADS 3/5
AI Score
PTON 23.6
PLNT 32.5
1Y Return
PTON -29.47%
PLNT -50.76%
Fwd P/E
PTON 23.30
PLNT 14.08
Target Up.
PTON +49.25%
PLNT +30.89%
Op. Margin
PTON 14.43%
PLNT 33.65%
Metrics last refreshed: 8/31/2026
Quick take

PTON vs PLNT Stock Comparison: AI Score, Valuation, Performance and Upside

Peloton is a turnaround story built on stabilizing its subscriber base and improving profitability after a steep post-pandemic decline in hardware demand, while Planet Fitness is a steadier, asset-light franchise business with a long track record of consistent club growth. Peloton offers more speculative upside if its subscription and cost-cutting initiatives continue to succeed, while Planet Fitness offers a more predictable, franchise-royalty-driven growth model. The choice depends on whether an investor wants turnaround optionality or steady, franchise-based consumer exposure.

Use this comparison to weigh a connected fitness turnaround story still working through subscriber and profitability challenges (Peloton) against a steady, asset-light gym franchise growth model (Planet Fitness).

Live analysis · updated 8/31/2026

PLNT holds the edge across 3 of 5 key metrics in this comparison. PTON has delivered stronger 1-year price return (-29.47% vs -50.76%), though PLNT has the better forward P/E setup (14.08x vs 23.30x for PTON). PLNT leads on both revenue growth (4.50%) and operating margin (33.65%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for PTON (+49.25%) than for PLNT (+30.89%).

Normalized 1Y performance
PTON
PLNT
Recent returns
PTON
PLNT
Analyst price targets & sentiment
PTON · 15 analysts
STRONG BUYHOLDSTRONG SELL
Buy (2.3/5.0)
Price target range
analyst low$4.00
analyst high$20.00
analyst mean$8.00
current price$5.36
+49.3% upside to analyst mean
PLNT · 17 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.8/5.0)
Price target range
analyst low$49.20
analyst high$106.00
analyst mean$67.54
current price$51.60
+30.9% upside to analyst mean
Who should consider this stock?
PTON may suit investors who:
  • Believe Peloton's subscriber base and profitability have stabilized after a difficult multi-year period
  • Are comfortable with turnaround-stage risk and a less predictable growth trajectory
  • Value the high margins of its subscription content business
  • Can tolerate continued volatility as the company works through its recovery
PLNT may suit investors who:
  • Prefer a steady, asset-light franchise business model over a turnaround story
  • Value consistent new club growth and predictable royalty revenue
  • Want exposure to budget-conscious consumer fitness demand
  • Are comfortable with more moderate but more dependable growth
Performance & AI score
Performance & AI score
MetricPTONPLNT
AI score23.632.5
AI rank#3511#2028
Latest close$5.36$51.60
1M return-16.12%-7.71%
6M return+33.33%-37.19%
1Y return-29.47%-50.76%
$10,000 invested — hypothetical growth (dividends reinvested)

How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?

$10,000 invested — hypothetical growth (dividends reinvested)
PeriodPTONPLNT
1Y ago$7.28K (-27.2%)
started 2025-09-02
$5.07K (-49.3%)
started 2025-09-02
5Y ago$534.98 (-94.7%)
started 2021-08-31
$6.35K (-36.5%)
started 2021-08-31
10Y ago$2.08K (-79.2%)
started 2019-09-26
$30.88K (+208.8%)
started 2016-08-31

Hypothetical — past performance does not guarantee future results.

Valuation & upside potential
Valuation & upside potential
MetricPTONPLNT
Market cap$2.35B$3.91B
Trailing P/E38.2917.55
Forward P/E23.3014.08
Price/Sales0.963.01
EV/Revenue1.185.09
Analyst target$8.00$67.54
Target upside+49.25%+30.89%
Growth, profitability & risk
Growth, profitability & risk
MetricPTONPLNT
Revenue growth0.10%4.50%
Earnings growth160.60%26.10%
EPS growth+160.60%+26.10%
FCF margin+14.47%+12.00%
Operating margin14.43%33.65%
Profit margin2.58%18.27%
ROIC proxyN/AN/A
Return on equityN/AN/A
Dividend yield0.00%0.00%
Beta2.551.02
Debt/equityN/AN/A
Current ratio2.841.58
Quick ratio2.461.29
Drawdown & downside risk

Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.

1Y risk snapshot
PTON max drawdown58.78%
PLNT max drawdown60.69%
PTON max wkly drop26.90%
PLNT max wkly drop33.99%
5Y risk snapshot
PTON max drawdown97.48%
PLNT max drawdown61.24%
PTON max wkly drop45.55%
PLNT max wkly drop33.99%
10Y risk snapshot
PTON max drawdown98.28%
PLNT max drawdown68.72%
PTON max wkly drop45.55%
PLNT max wkly drop51.68%
Performance metrics by period
Performance metrics by period
PeriodMetricPTONPLNT
1YGrowth-27.22%-49.27%
CAGR-27.37%-49.49%
Sharpe ratio-0.28-1.27
Max drawdown58.78%60.69%
Max daily drop25.72%31.19%
Max wkly drop26.90%33.99%
5YGrowth-94.65%-36.53%
CAGR-44.33%-8.69%
Sharpe ratio-0.30-0.15
Max drawdown97.48%61.24%
Max daily drop35.35%31.19%
Max wkly drop45.55%33.99%
10YGrowth-79.19%+171.09%
CAGR-20.27%+10.49%
Sharpe ratio0.080.35
Max drawdown98.28%68.72%
Max daily drop35.35%31.19%
Max wkly drop45.55%51.68%
Business comparison
Business comparison
CategoryPTONPLNT
CompanyPeloton Interactive, Inc.Planet Fitness, Inc.
SectorConsumer Discretionary / Connected FitnessConsumer Discretionary / Fitness Clubs
IndustryN/AN/A
Core businessPeloton sells connected exercise equipment and subscription fitness content, generating revenue from hardware sales and recurring digital and all-access membership fees.Planet Fitness operates and franchises a large network of low-cost fitness clubs targeting casual gym-goers, generating revenue from franchise royalties, equipment sales, and corporate-owned club memberships.
Investor focusInvestors watch subscriber retention and churn, progress on cost-cutting and profitability initiatives, and whether hardware sales trends have stabilized after a sharp post-pandemic decline.Investors focus on same-club sales growth, net new club openings, and the health of the franchise royalty and equipment revenue model.
PTON strengths
  • High-margin subscription revenue base provides a more profitable foundation than hardware sales alone
  • Strong brand recognition and loyal core user base within connected fitness
  • Ongoing restructuring efforts have improved cost structure and cash flow versus prior years
PLNT strengths
  • Asset-light franchise model generates high-margin, relatively predictable royalty revenue
  • Low membership price point appeals to a broad, less economically sensitive customer base
  • Consistent track record of new club growth expanding its national footprint
Risks to watch — PTON
  • Subscriber growth has stalled or declined from pandemic-era peaks, pressuring the long-term growth narrative
  • Hardware demand remains well below prior highs, limiting new subscriber inflow
  • Balance sheet and profitability improvements are still relatively recent and unproven through a full cycle
Risks to watch — PLNT
  • Growth depends on continued franchisee capital investment in new club openings
  • Low-price membership model limits pricing power without risking member attrition
  • Same-club sales growth can slow during periods of reduced discretionary consumer spending
Frequently asked questions
Planet Fitness offers a steadier, more predictable franchise growth model, while Peloton offers higher-risk turnaround potential contingent on continued subscriber stabilization and cost discipline. Long-term investors seeking consistency would generally lean toward Planet Fitness.
AI Prediction SignalNext 5 trading days
Members only
PTON
+2.8%BUY
PLNT
+1.1%HOLD

Sign up to unlock AI price predictions

ML model trained on historical prices · 14-day free trial · No credit card required
Free public comparison

Want deeper AI forecasts?

This comparison page is public and free forever. Subscribers can unlock saved watchlists, full AI rankings, detailed forecasts, and interactive analysis tools.

Related comparisons
More comparisons
Browse all 1,000 comparisons
ShareXLinkedInRedditFacebookWhatsApp