Data as of:
brimindinvest.com / compare / pton-vs-plntLIVE
PTON
Peloton Interactive, Inc. · Consumer Discretionary / Connected Fitness
$5.33
+9.90% this month
VERSUS
COMPARE
PLNT
Planet Fitness, Inc. · Consumer Discretionary / Fitness Clubs
$49.41
-2.76% this month
Comparison scoreboard
PLNT LEADS 3/5
AI Scorei
PTON 23.7
PLNT ✓32.9
1Y Returni
PTON ✓-30.05%
PLNT -47.58%
Fwd P/Ei
PTON 23.17
PLNT ✓14.10
Target Up.i
PTON ✓+50.09%
PLNT +30.69%
Op. Margini
PTON 14.43%
PLNT ✓33.65%
Metrics last refreshed: 10/16/2026
Quick take

PTON vs PLNT Stock Comparison: AI Score, Valuation, Performance and Upside

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Peloton is a turnaround story built on stabilizing its subscriber base and improving profitability after a steep post-pandemic decline in hardware demand, while Planet Fitness is a steadier, asset-light franchise business with a long track record of consistent club growth. Peloton offers more speculative upside if its subscription and cost-cutting initiatives continue to succeed, while Planet Fitness offers a more predictable, franchise-royalty-driven growth model. The choice depends on whether an investor wants turnaround optionality or steady, franchise-based consumer exposure.

Use this comparison to weigh a connected fitness turnaround story still working through subscriber and profitability challenges (Peloton) against a steady, asset-light gym franchise growth model (Planet Fitness).

Live analysis · updated 10/16/2026

PLNT holds the edge across 3 of 5 key metrics in this comparison. PTON has delivered stronger 1-year price return (-30.05% vs -47.58%), though PLNT has the better forward P/E setup (14.10x vs 23.17x for PTON). PLNT leads on both revenue growth (4.50%) and operating margin (33.65%), suggesting a stronger fundamental setup on both dimensions. Analyst consensus implies meaningfully more upside for PTON (+50.09%) than for PLNT (+30.69%).

Normalized 1Y performance
PTON
PLNT
Recent returns
PTON
PLNT
Analyst price targets & sentiment

Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.

PTON
Price target range
analyst mean$8.00
current price$5.33
+50.1% upside to analyst mean
PLNT
Price target range
analyst mean$67.54
current price$49.41
+30.7% upside to analyst mean
Who should consider this stock?
PTON may suit investors who:
  • Believe Peloton's subscriber base and profitability have stabilized after a difficult multi-year period
  • Are comfortable with turnaround-stage risk and a less predictable growth trajectory
  • Value the high margins of its subscription content business
  • Can tolerate continued volatility as the company works through its recovery
PLNT may suit investors who:
  • Prefer a steady, asset-light franchise business model over a turnaround story
  • Value consistent new club growth and predictable royalty revenue
  • Want exposure to budget-conscious consumer fitness demand
  • Are comfortable with more moderate but more dependable growth
Performance & AI score
Performance & AI score
MetricPTONPLNT
AI scorei23.732.9
AI ranki#3417#1993
Latest closei$5.33$49.41
1M returni+9.90%-2.76%
3M returni-15.26%-6.56%
6M returni+5.96%-30.86%
1Y returni-30.05%-47.58%
$10,000 invested — hypothetical growth (dividends reinvested)

How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?

$10,000 invested — hypothetical growth (dividends reinvested)
PeriodPTONPLNT
1Y ago$6.99K (-30.1%)
started 2025-10-15
$5.34K (-46.6%)
started 2025-10-16
5Y ago$626.25 (-93.7%)
started 2021-10-15
$6.11K (-38.9%)
started 2021-10-18
10Y ago$2.07K (-79.3%)
started 2019-09-26
$25.52K (+155.2%)
started 2016-10-17

Hypothetical — past performance does not guarantee future results.

Valuation & upside potential
Valuation & upside potential
MetricPTONPLNT
Market capi$2.34B$3.92B
Trailing P/Ei38.0717.58
Forward P/Ei23.1714.10
Price/SalesiN/AN/A
EV/Revenuei1.124.92
Analyst targeti$8.00$67.54
Target upsidei+50.09%+30.69%
Growth, profitability & risk
Growth, profitability & risk
MetricPTONPLNT
Revenue growthi0.10%4.50%
Earnings growthi160.60%26.10%
EPS growthi+160.60%+26.10%
FCF margini+14.47%+12.00%
Operating margini14.43%33.65%
Profit margini2.58%18.27%
ROIC proxyiN/AN/A
Return on equityiN/AN/A
Dividend yieldiN/AN/A
Payout ratioi0.00%0.00%
Dividend growth streakiN/AN/A
Betai2.551.02
Debt/equityiN/AN/A
Current ratioi2.841.58
Quick ratioi2.461.29
Correlation

Over the past year, PTON and PLNT have moved barely in the same direction (correlation of 0.11), based on daily returns.

1Y
0.11
-1.0+1.0
5Y
0.28
-1.0+1.0
10Y
0.15
-1.0+1.0
Drawdown & downside risk

Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.

1Y risk snapshot
PTON max drawdowni52.80%
PLNT max drawdowni63.83%
PTON max wkly dropi26.90%
PLNT max wkly dropi33.99%
5Y risk snapshot
PTON max drawdowni97.02%
PLNT max drawdowni64.33%
PTON max wkly dropi45.55%
PLNT max wkly dropi33.99%
10Y risk snapshot
PTON max drawdowni98.28%
PLNT max drawdowni68.72%
PTON max wkly dropi45.55%
PLNT max wkly dropi51.68%
Performance metrics by period
Performance metrics by period
PeriodMetricPTONPLNT
1YGrowthi-30.05%-46.63%
CAGRi-30.07%-46.68%
Volatilityi59.25%49.97%
Sharpe ratioi-0.37-1.07
Sortino ratioi-0.49-1.28
Max drawdowni52.80%63.83%
Current drawdowni32.19%55.87%
Avg drawdowni28.38%34.04%
Ulcer Indexi31.09%40.42%
Max daily dropi25.72%31.19%
Max wkly dropi26.90%33.99%
5YGrowthi-93.74%-38.86%
CAGRi-42.55%-9.38%
Volatilityi86.04%39.49%
Sharpe ratioi-0.27-0.16
Sortino ratioi-0.39-0.21
Max drawdowni97.02%64.33%
Current drawdowni94.48%56.49%
Avg drawdowni89.03%23.01%
Ulcer Indexi89.94%27.87%
Max daily dropi35.35%31.19%
Max wkly dropi45.55%33.99%
10YGrowthi-79.31%+155.22%
CAGRi-20.02%+9.83%
Volatilityi81.68%44.12%
Sharpe ratioi0.080.34
Sortino ratioi0.120.48
Max drawdowni98.28%68.72%
Current drawdowni96.82%56.49%
Avg drawdowni71.91%17.44%
Ulcer Indexi80.11%22.88%
Max daily dropi35.35%31.19%
Max wkly dropi45.55%51.68%
AI Prediction Signali
Members only
Next 5 trading days
PTON
+2.8%BUY
PLNT
+1.1%HOLD
Next 30 trading days
PTON
+6.4%BUY
PLNT
+3.2%HOLD

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Business comparison
Business comparison
CategoryPTONPLNT
CompanyPeloton Interactive, Inc.Planet Fitness, Inc.
SectorConsumer CyclicalConsumer Cyclical
IndustryLeisureLeisure
Core businessPeloton sells connected exercise equipment and subscription fitness content, generating revenue from hardware sales and recurring digital and all-access membership fees.Planet Fitness operates and franchises a large network of low-cost fitness clubs targeting casual gym-goers, generating revenue from franchise royalties, equipment sales, and corporate-owned club memberships.
Investor focusInvestors watch subscriber retention and churn, progress on cost-cutting and profitability initiatives, and whether hardware sales trends have stabilized after a sharp post-pandemic decline.Investors focus on same-club sales growth, net new club openings, and the health of the franchise royalty and equipment revenue model.
PTON strengths
  • High-margin subscription revenue base provides a more profitable foundation than hardware sales alone
  • Strong brand recognition and loyal core user base within connected fitness
  • Ongoing restructuring efforts have improved cost structure and cash flow versus prior years
PLNT strengths
  • Asset-light franchise model generates high-margin, relatively predictable royalty revenue
  • Low membership price point appeals to a broad, less economically sensitive customer base
  • Consistent track record of new club growth expanding its national footprint
Risks to watch — PTON
  • Subscriber growth has stalled or declined from pandemic-era peaks, pressuring the long-term growth narrative
  • Hardware demand remains well below prior highs, limiting new subscriber inflow
  • Balance sheet and profitability improvements are still relatively recent and unproven through a full cycle
Risks to watch — PLNT
  • Growth depends on continued franchisee capital investment in new club openings
  • Low-price membership model limits pricing power without risking member attrition
  • Same-club sales growth can slow during periods of reduced discretionary consumer spending
Frequently asked questions
Planet Fitness offers a steadier, more predictable franchise growth model, while Peloton offers higher-risk turnaround potential contingent on continued subscriber stabilization and cost discipline. Long-term investors seeking consistency would generally lean toward Planet Fitness.
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