SKX vs ONON Stock Comparison: AI Score, Valuation, Performance and Upside
Skechers is a large, diversified, value-oriented footwear company with broad global distribution, while On Holding is a smaller, faster-growing premium performance brand commanding higher margins and pricing power. Skechers offers scale and resilience across economic cycles given its value positioning, while On Holding offers higher growth potential tied to continued premium brand momentum. The choice depends on whether an investor prefers scaled value footwear exposure or premium growth footwear exposure.
Use this comparison to weigh scaled, value-oriented footwear exposure with broad diversification (Skechers) against premium, high-growth performance footwear exposure at a richer valuation (On Holding).
SKX and ONON are closely matched — they split the tracked metrics evenly.
Human Wall Street analysts' price targets, typically implying a ~12-month view — a separate signal from this site's own AI Prediction Signal further down the page, which is a 5-/30-day machine-learning forecast based on price history alone.
- Want diversified, value-oriented footwear exposure across a broad product range
- Value scale and established global wholesale and retail distribution
- Prefer a more moderate valuation relative to premium growth footwear peers
- Are comfortable with lower margins typical of value-focused retail
- Want exposure to a premium, high-growth performance footwear brand
- Value strong gross margins and pricing power over broad market coverage
- Are comfortable with a richer valuation tied to continued growth expectations
- Believe brand momentum can continue driving direct-to-consumer expansion
| Metric | SKX | ONON |
|---|---|---|
| AI scorei | N/A | 35.1 |
| AI ranki | N/A | #1713 |
| Latest closei | N/A | $35.19 |
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | SKX | ONON |
|---|---|---|
| 1Y ago | N/A | $8.38K (-16.2%) started 2025-10-16 |
| 5Y ago | N/A | $11.7K (+17.0%) started 2021-10-18 |
| 10Y ago | N/A | $10.05K (+0.5%) started 2021-09-15 |
Hypothetical — past performance does not guarantee future results.
| Metric | SKX | ONON |
|---|---|---|
| Market capi | N/A | $9.29B |
| Trailing P/Ei | N/A | 19.04 |
| Forward P/Ei | N/A | 13.44 |
| Price/Salesi | 1.06 | N/A |
| EV/Revenuei | N/A | 2.67 |
| Analyst targeti | N/A | $44.47 |
| Target upsidei | N/A | +59.96% |
| Metric | SKX | ONON |
|---|---|---|
| Revenue growthi | N/A | 13.50% |
| Earnings growthi | N/A | N/A |
| EPS growthi | N/A | N/A |
| FCF margini | N/A | +8.96% |
| Operating margini | N/A | 14.02% |
| Profit margini | N/A | 12.30% |
| ROIC proxyi | N/A | 23.95% |
| Return on equityi | N/A | 23.95% |
| Dividend yieldi | N/A | N/A |
| Payout ratioi | N/A | 0.00% |
| Dividend growth streaki | N/A | N/A |
| Betai | 0.55 | 2.12 |
| Debt/equityi | N/A | 29.43 |
| Current ratioi | N/A | 2.83 |
| Quick ratioi | N/A | 2.12 |
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
| Period | Metric | SKX | ONON |
|---|---|---|---|
| 1Y | Growthi | N/A | -16.17% |
| CAGRi | N/A | -16.20% | |
| Volatilityi | N/A | 48.83% | |
| Sharpe ratioi | N/A | -0.21 | |
| Sortino ratioi | N/A | -0.28 | |
| Max drawdowni | N/A | 47.15% | |
| Current drawdowni | N/A | 30.50% | |
| Avg drawdowni | N/A | 21.78% | |
| Ulcer Indexi | N/A | 25.75% | |
| Max daily dropi | N/A | 20.29% | |
| Max wkly dropi | N/A | 20.02% | |
| 5Y | Growthi | N/A | +17.03% |
| CAGRi | N/A | +3.20% | |
| Volatilityi | N/A | 56.50% | |
| Sharpe ratioi | N/A | 0.26 | |
| Sortino ratioi | N/A | 0.38 | |
| Max drawdowni | N/A | 68.90% | |
| Current drawdowni | N/A | 44.69% | |
| Avg drawdowni | N/A | 37.07% | |
| Ulcer Indexi | N/A | 41.25% | |
| Max daily dropi | N/A | 20.29% | |
| Max wkly dropi | N/A | 34.98% | |
| 10Y | Growthi | N/A | +0.54% |
| CAGRi | N/A | +0.11% | |
| Volatilityi | N/A | 56.74% | |
| Sharpe ratioi | N/A | 0.20 | |
| Sortino ratioi | N/A | 0.30 | |
| Max drawdowni | N/A | 68.90% | |
| Current drawdowni | N/A | 44.69% | |
| Avg drawdowni | N/A | 36.79% | |
| Ulcer Indexi | N/A | 40.97% | |
| Max daily dropi | N/A | 20.29% | |
| Max wkly dropi | N/A | 34.98% |
| Category | SKX | ONON |
|---|---|---|
| Company | Skechers U.S.A., Inc. | On Holding AG |
| Sector | Consumer Discretionary / Footwear | Consumer Cyclical |
| Industry | N/A | Footwear & Accessories |
| Core business | Skechers designs, markets, and distributes a broad range of value-oriented and comfort-focused footwear across global wholesale and direct-to-consumer channels. | On Holding designs and sells premium performance running shoes and athletic apparel, known for its distinctive cushioning technology and strong positioning among performance runners and lifestyle consumers. |
| Investor focus | Investors watch global wholesale and direct-to-consumer sales growth, international expansion progress, and margin trends amid a highly competitive value footwear market. | Investors watch direct-to-consumer sales growth, gross margin trends tied to premium pricing power, and the pace of international and category expansion beyond running. |
- Broad, diversified product range across comfort, athletic, and lifestyle footwear categories
- Strong international sales base with continued expansion in key overseas markets
- Value-oriented pricing appeals to a wide range of consumers across economic cycles
- Strong brand momentum and premium pricing power within performance and lifestyle footwear
- Rapid revenue growth driven by both wholesale and direct-to-consumer channel expansion
- High gross margins relative to value-oriented footwear competitors
- Operates in a highly competitive, lower-margin segment of the footwear market than premium performance brands
- Exposure to tariff and input cost changes given significant overseas manufacturing reliance
- Brand carries less premium pricing power than fast-growing performance-focused competitors
- Valuation reflects continued high growth expectations, leaving less room for a demand slowdown
- Smaller scale and narrower brand portfolio than diversified, larger footwear competitors
- Premium positioning can be more sensitive to a pullback in discretionary consumer spending
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