Data as of:
LIVE
SKX
Skechers U.S.A., Inc. · Consumer Discretionary / Footwear
N/A
N/A this month
VERSUS
COMPARE
ONON
On Holding AG · Consumer Discretionary / Athletic Footwear and Apparel
$28.50
-21.36% this month
Scoreboard verdict
Across AI score, momentum, valuation, upside, operating margin
SKX
0
ONON
0
Comparison scoreboard
MIXED SETUPAI Score
SKX N/A
ONON 23.6
1Y Return
SKX N/A
ONON -36.78%
Fwd P/E
SKX N/A
ONON 16.97
Target Up.
SKX N/A
ONON +56.89%
Op. Margin
SKX N/A
ONON 14.02%
Metrics last refreshed: 8/31/2026
Quick take
SKX vs ONON Stock Comparison: AI Score, Valuation, Performance and Upside
Skechers is a large, diversified, value-oriented footwear company with broad global distribution, while On Holding is a smaller, faster-growing premium performance brand commanding higher margins and pricing power. Skechers offers scale and resilience across economic cycles given its value positioning, while On Holding offers higher growth potential tied to continued premium brand momentum. The choice depends on whether an investor prefers scaled value footwear exposure or premium growth footwear exposure.
Use this comparison to weigh scaled, value-oriented footwear exposure with broad diversification (Skechers) against premium, high-growth performance footwear exposure at a richer valuation (On Holding).
Live analysis · updated 8/31/2026
SKX and ONON are closely matched — they split the tracked metrics evenly.
Normalized 1Y performance
SKX
ONON
Not enough data to chart yet.
Recent returns
SKX
ONON
Analyst price targets & sentiment
SKX
Price target data unavailable
N/A
ONON · 27 analysts
STRONG BUYHOLDSTRONG SELL
Buy (1.7/5.0)
Price target range
analyst low$19.86
analyst high$73.43
analyst mean$44.71
current price$28.50
+56.9% upside to analyst mean
Who should consider this stock?
SKX may suit investors who:
- Want diversified, value-oriented footwear exposure across a broad product range
- Value scale and established global wholesale and retail distribution
- Prefer a more moderate valuation relative to premium growth footwear peers
- Are comfortable with lower margins typical of value-focused retail
ONON may suit investors who:
- Want exposure to a premium, high-growth performance footwear brand
- Value strong gross margins and pricing power over broad market coverage
- Are comfortable with a richer valuation tied to continued growth expectations
- Believe brand momentum can continue driving direct-to-consumer expansion
Performance & AI score
| Metric | SKX | ONON |
|---|---|---|
| AI score | N/A | 23.6 |
| AI rank | N/A | #3522 |
| Latest close | N/A | $28.50 |
| 1M return | N/A | -21.36% |
| 6M return | N/A | -38.68% |
| 1Y return | N/A | -36.78% |
$10,000 invested — hypothetical growth (dividends reinvested)
How much would $10,000 be worth today if invested at the start of each period, with all dividends reinvested?
| Period | SKX | ONON |
|---|---|---|
| 1Y ago | N/A | $6.36K (-36.4%) started 2025-09-02 |
| 5Y ago | N/A | $8.14K (-18.6%) started 2021-09-15 |
| 10Y ago | N/A | $8.14K (-18.6%) started 2021-09-15 |
Hypothetical — past performance does not guarantee future results.
Valuation & upside potential
| Metric | SKX | ONON |
|---|---|---|
| Market cap | N/A | $9.53B |
| Trailing P/E | N/A | 19.39 |
| Forward P/E | N/A | 16.97 |
| Price/Sales | 1.06 | 2.96 |
| EV/Revenue | N/A | 2.78 |
| Analyst target | N/A | $44.71 |
| Target upside | N/A | +56.89% |
Growth, profitability & risk
| Metric | SKX | ONON |
|---|---|---|
| Revenue growth | N/A | 13.50% |
| Earnings growth | N/A | N/A |
| EPS growth | N/A | N/A |
| FCF margin | N/A | +8.96% |
| Operating margin | N/A | 14.02% |
| Profit margin | N/A | 12.30% |
| ROIC proxy | N/A | 23.95% |
| Return on equity | N/A | 23.95% |
| Dividend yield | N/A | 0.00% |
| Beta | 0.16 | 2.12 |
| Debt/equity | N/A | 29.43 |
| Current ratio | N/A | 2.83 |
| Quick ratio | N/A | 2.12 |
Drawdown & downside risk
Lower drawdown and smaller single-period drops generally indicate a smoother ride, though they do not guarantee lower future risk.
1Y risk snapshot
SKX max drawdownN/A
ONON max drawdown43.71%
SKX max wkly dropN/A
ONON max wkly drop20.02%
5Y risk snapshot
SKX max drawdownN/A
ONON max drawdown68.90%
SKX max wkly dropN/A
ONON max wkly drop34.98%
10Y risk snapshot
SKX max drawdownN/A
ONON max drawdown68.90%
SKX max wkly dropN/A
ONON max wkly drop34.98%
Performance metrics by period
| Period | Metric | SKX | ONON |
|---|---|---|---|
| 1Y | Growth | N/A | -36.37% |
| CAGR | N/A | -36.55% | |
| Sharpe ratio | N/A | -0.77 | |
| Max drawdown | N/A | 43.71% | |
| Max daily drop | N/A | 20.29% | |
| Max wkly drop | N/A | 20.02% | |
| 5Y | Growth | N/A | -18.57% |
| CAGR | N/A | -4.06% | |
| Sharpe ratio | N/A | 0.13 | |
| Max drawdown | N/A | 68.90% | |
| Max daily drop | N/A | 20.29% | |
| Max wkly drop | N/A | 34.98% | |
| 10Y | Growth | N/A | -18.57% |
| CAGR | N/A | -4.06% | |
| Sharpe ratio | N/A | 0.13 | |
| Max drawdown | N/A | 68.90% | |
| Max daily drop | N/A | 20.29% | |
| Max wkly drop | N/A | 34.98% |
Business comparison
| Category | SKX | ONON |
|---|---|---|
| Company | Skechers U.S.A., Inc. | On Holding AG |
| Sector | Consumer Discretionary / Footwear | Consumer Discretionary / Athletic Footwear and Apparel |
| Industry | N/A | N/A |
| Core business | Skechers designs, markets, and distributes a broad range of value-oriented and comfort-focused footwear across global wholesale and direct-to-consumer channels. | On Holding designs and sells premium performance running shoes and athletic apparel, known for its distinctive cushioning technology and strong positioning among performance runners and lifestyle consumers. |
| Investor focus | Investors watch global wholesale and direct-to-consumer sales growth, international expansion progress, and margin trends amid a highly competitive value footwear market. | Investors watch direct-to-consumer sales growth, gross margin trends tied to premium pricing power, and the pace of international and category expansion beyond running. |
SKX strengths
- Broad, diversified product range across comfort, athletic, and lifestyle footwear categories
- Strong international sales base with continued expansion in key overseas markets
- Value-oriented pricing appeals to a wide range of consumers across economic cycles
ONON strengths
- Strong brand momentum and premium pricing power within performance and lifestyle footwear
- Rapid revenue growth driven by both wholesale and direct-to-consumer channel expansion
- High gross margins relative to value-oriented footwear competitors
Risks to watch — SKX
- Operates in a highly competitive, lower-margin segment of the footwear market than premium performance brands
- Exposure to tariff and input cost changes given significant overseas manufacturing reliance
- Brand carries less premium pricing power than fast-growing performance-focused competitors
Risks to watch — ONON
- Valuation reflects continued high growth expectations, leaving less room for a demand slowdown
- Smaller scale and narrower brand portfolio than diversified, larger footwear competitors
- Premium positioning can be more sensitive to a pullback in discretionary consumer spending
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